Santa Barbara is a city and metropolitan region located less than 100 miles south of Los Angeles but with a pace that is worlds apart from that of its massive neighbor to the south. With its temperate climate and lush natural surroundings, the “Riviera of the West” is a pleasant day or weekend trip from Los Angeles, with its wide beaches, highly rated wineries, and a diverse selection of shopping and dining options that enable the town of just 90,000 residents to enjoy cultural and social amenities typically reserved for much larger cities.
Although Santa Barbara has a reputation as a playground for the wealthy and famous, the fact is that the average household income inside city boundaries is only marginally greater than the state average. Notable for its California Mission-style architecture (a long-standing local ordinance requires all commercial construction to adhere to the Mission theme, resulting in an abundance of red-tiled roofs and faux adobe supermarkets), local residents are fiercely proud of their city’s roots and traditions, and a number of extremely popular festivals take place throughout the year to celebrate the city’s diverse cultures. Additionally, the city’s considerable Latino population, which is centered on the city’s east side near Milpas Street, means that there are several tacquerias and Mexican cuisine establishments. Santa Barbara has also been inspired by the food-truck culture in Los Angeles.
ATTRACTIONS FOR TRAVELERS
Santa Barbara is a popular year-round tourist destination known for its pleasant climate, downtown beaches, and Spanish architecture. Tourism contributes almost a billion dollars to the local economy each year, including $80 million in tax income. Along with its cultural riches, the city is home to numerous notable locations. Mission Santa Barbara, dubbed “The Queen of the Missions,” is situated approximately two miles (3 kilometers) inland from the port on a hill and is preserved as an active place of worship, tourist destination, and national historic site. The Santa Barbara County Courthouse, a red tiled Spanish-Moorish edifice with an open air tower, gives a panoramic perspective of the downtown area. The Presidio of Santa Barbara, a Spanish military station and chapel constructed in 1782, was essential in the town’s early growth and continues to serve as a symbol of the city’s colonial history. In 1855, the Presidio Chapel, which had fallen into disrepair, was transformed into the Apostolic College of Our Lady of Sorrows, which is today known as Our Lady of Sorrows Church. The current church, dedicated on April 21, 1929, on the 147th anniversary of the presidio’s establishment, remains one of the most magnificent in California.
Additionally, the annual Fiesta (formerly named “Old Spanish Days”), which takes place in August, is well-known. The Fiesta is co-hosted by the Native Daughters and Sons of the Golden West via a joint body called the Fiesta Board. Fiesta was founded in the 1920s as a tourist event, similar to the Rose Bowl, to bring commerce to the community.
The Flower Girls and Las Seoritas are another highlight of Fiesta, marching and participating in both Fiesta Pequea (the festival’s kick-off) and the other parades. Flower Girls is for females under the age of thirteen. They pelt the masses with roses and other flowers. Las Seoritas are their more senior bodyguards. At the age of 16, many Seoritas join the Native Daughters.
The annual French Festival in Santa Barbara takes place during the Bastille Day weekend in July. This festival is the biggest of its kind in the western United States.
The New Noise Music Conference and Festival, founded in 2009, is a four-day event that features a primary party in the Funk Zone, a tiny art and wine tasting portion of the city near the beach, as well as performances by other minor bands at other smaller venues across the city. Each year, New Noise attracts approximately 75 musicians and 50 speakers.
The Santa Barbara Arts & Crafts Show has been hosted on Cabrillo Blvd., east of Stearns Wharf, and down the beach for over 40 years, bringing thousands of visitors to see artwork created by Santa Barbara County artists and craftspeople. According to the show’s guidelines, all works on exhibit must be created by the artists and artisans themselves, who must also sell their own wares. The event began in the early 1960s and today has over 200 booths of varied sizes and styles on any given Sunday. The performance is also conducted on several national holiday Saturdays, but not in poor weather.
The Santa Barbara International Film Festival, another local non-profit, has grown in popularity in recent years, attracting over 50,000 guests during what is often Santa Barbara’s quiet season in late January. SBIFF, which spans for ten days, has a diverse array of celebrities, premieres, talks, and films from across the globe.
The Summer Solstice Parade attracts up to 100,000 spectators each year. It is a vibrantly themed procession organized by local citizens that travels roughly one mile along State Street, terminating at Alameda Park. Its primary regulation is that no written messages or worded banners are permitted. The parade’s floats and costumes range from whimsical to obscene; parties and street festivities take place throughout the parade’s weekend, which is the first weekend after the solstice.
Surfing is as much a part of the culture of Santa Barbara as art is. Bruce Brown’s cult favorite, The Endless Summer, popularized surfing, and he is often seen about town. Santa Barbara is home to surfing great Pat Curren and his son, three-time world champion Tom Curren, as well as ten-time world champion Kelly Slater and other well-known surf giants like as Jack Johnson. Local surfers are well-known for traveling north to The Point and south to Rincon.