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Located in Nikkō, Tochigi Prefecture, Japan, Kinugawa Onsen exemplifies the lasting appeal of traditional Japanese hot spring resorts. This scenic location, positioned along the Kinugawa River, has been a preferred refuge for individuals seeking relief from the hectic metropolitan environment of Tokyo, about two hours distant by rail. Although exact population statistics for the resort area are not easily accessible, the region, including adjacent Kawaji, consistently draws over two million tourists each year, highlighting its importance in Japan’s tourism sector.
The term “Kinugawa” translates to “angry demon river,” reflecting the historically tumultuous waters of the region. Despite the river being subdued by damming, its memory endures in the resort’s name and the surrounding natural splendor. The hot springs characterizing Kinugawa Onsen were initially found during the early Meiji era, initiating their evolution into a coveted locale for relaxation and renewal.
With the enhancement of its repute, Kinugawa Onsen acquired the esteemed designation of “okuzashiki,” meaning “inner salon,” of Tokyo. This title emphasized its function as a secluded haven for individuals seeking respite from the capital’s clamor and congestion. The resort’s development accelerated in the 1970s, marked by substantial expansion and renovation of its amenities to meet the increasing demand for hot spring experiences.
The core region of Kinugawa Onsen features a variety of hotels and ryokan, traditional Japanese inns, many of which possess their own hot spring spas. These facilities provide tourists the chance to engage with the healing waters while experiencing the traditional practices of Japanese hospitality. The diverse rooms accommodate various tastes and financial capacities, guaranteeing the resort’s accessibility to a broad spectrum of guests.
Nonetheless, Kinugawa Onsen’s growth has encountered obstacles. The economic recession of the 1990s, also known as Japan’s “Lost Decade,” significantly affected the resort’s prosperity. The recession resulted in a decrease in group trips, a fundamental aspect of Japanese domestic tourism, and the issue was further worsened by the financial difficulties of the Ashikaga Bank, a significant local lender. The confluence of these issues resulted in significant economic challenges for the region, culminating in the collapse of many big hotels.
The visual consequences of these economic difficulties were substantial enough to provide Kinugawa Onsen an undesirable reputation. In 2005, urban planning expert Shigeru Itoh’s book “Ugly Japan” designated the resort as the third most unattractive location in the nation. This evaluation was mostly attributed to the derelict edifices that served as poignant reminders of the region’s economic hardships, detracting from an otherwise picturesque environment.
Notwithstanding these challenges, Kinugawa Onsen has demonstrated persistence and adaptation. In 2008, the resort witnessed a revival in popularity, capitalizing on evolving travel habits. With the increase in fuel expenses for automobiles and aircraft, several people started to pursue areas that are more readily reachable by rail. Kinugawa Onsen’s accessible railway link to Tokyo renders it an appealing choice for individuals seeking to save travel costs while yet indulging in a retreat.
The vicinity of Kinugawa Onsen has supplementary attractions that enhance the hot spring experience. Edo Wonderland Nikko Edomura, situated in proximity, offers tourists an exceptional insight into Japan’s historical heritage. This cultural park emulates the ambiance of the Edo era, with traditional architecture, attire, and performances. Visitors may engage with the realms of samurai, ninja, geisha, and commoners, partaking in diverse activities and performances that animate history.
A significant attraction within proximity to Kinugawa Onsen is Tobu World Square. This exceptional park features 102 intricately designed scale versions of renowned UNESCO World Cultural and Heritage Sites. The 1:25 size replicas contain 140,000 small figures, forming an enchanting miniature realm that enables visitors to “journey” throughout the world in one day.
For anyone desiring a more isolated hot spring experience, the region referred to as Oku-Kinu, or “Inner Kinu,” has a series of tiny hot spring villages. These obscure areas provide a more exclusive and possibly opulent alternative to the primary resort region, attracting guests prepared to go further and invest more for a superior experience.
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