Puerto Vallarta is a city and renowned tourist destination on Mexico’s Pacific Coast.
Around the Bay, stunning beaches, verdant rainforests, and cascading waterfalls provide several adventure options, while five-star resorts, world-class shopping, and gourmet restaurants delight even the most discerning guest. Stretching from Old Town’s south end to central downtown, the Malecon, a recently enlarged and restored promenade along the coast, passes through a variety of stores, restaurants, and hotels and is often visited by mimes, breakdancers, clowns, and painters.
Puerto Vallarta people are quite courteous and typically prepared to assist with directions and other needs. South of the River Cuale, Old Village Vallarta (or the Zona Romantica zone) seems more like a Mexican town than a tourist trap.
English is widely spoken, yet destination costs are higher than in many other parts of Mexico for tourists. Puerto Vallarta is quite congested during the holidays; if your vacation to Mexico falls on a major holiday, consider visiting Mexico City or Guadalajara instead. Cities are deserted as Mexicans and tourists go to the beaches.
TOURISM TRENDS
Puerto Vallarta was once known as La ciudad más amigable del mundo (The World’s Most Friendly City), as the sign proclaims upon arriving from Nayarit. Today, the city’s environment is more analogous to tourist-heavy destinations like Cancun and Acapulco due to the presence of countless sidewalk salesmen selling timeshares and tequila, although the city’s image has remained mostly unaffected.
Tourism has grown rapidly in Puerto Vallarta over the years and now accounts for 50% of the city’s economic activities. Puerto Vallarta’s prime season for foreign visitors runs from late November through March (or later depending on the timing of the college Spring Break period in the USA.) The city is particularly popular among people of the western United States due to the city’s proximity to Los Angeles, San Francisco, Seattle, Denver, and Phoenix. Additionally, the city attracts visitors from western Canada, since it offers a number of direct scheduled and charter flights from western Canadian cities.
Puerto Vallarta is also a very popular tourism destination for domestic visitors. It is a favorite weekend getaway for Guadalajara locals (tapatos), as well as a popular national vacation destination during Semana Santa (the week before Easter) and Christmas. Additionally, Acapulco has seen an increase in drug-related violence in recent years, and as a result, Puerto Vallarta has absorbed a large portion of the Mexico City resort holiday industry (Acapulco has long been a common destination for tourists from Mexico City).
Puerto Vallarta has grown in popularity as a retirement resort for seniors from the United States and Canada. This tendency has resulted in a condominium boom in the city.
Puerto Vallarta’s tremendous development in visitor traffic has resulted in quick growth in hotel and rental unit building. This expansion has extended beyond the municipal borders into neighboring state of Nayarit’s Nuevo Vallarta. The region is one of the most rapidly expanding in the Americas.
LGBT TOURISM
Guadalajara and Acapulco were popular holiday destinations in the 1980s and 1990s for gay men and lesbians from Mexico City and, more specifically, the United States and Canada. However, Puerto Vallarta has evolved into Mexico’s top vacation town in the years afterwards, serving as a kind of satellite gay space for its larger sister Guadalajara, much what Fire Island is to New York City and Palm Springs is to Los Angeles. It is currently termed the “San Francisco of Mexico” as the most hospitable and gay-friendly resort in the country. Initially quite conservative, the municipal government has become increasingly supportive in recognizing and accepting the LGBT tourism segment and in supporting LGBT events such as the Vallarta gay pride celebrations, which began in 2013 and are now held annually on the weekend preceding Memorial Day in the United States. It has a thriving gay culture concentrated on the city’s south-side Zona Romántica, which includes hotels and resorts, as well as several bars, nightclubs, and a gay beach on the main coast. Puerto Vallarta has been dubbed Latin America’s top gay beach resort, with local authorities estimating a 5% rise in visitors in 2013.