Mexico is considered to be one of the most popular tourist destinations in Latin America. Much of the tourism industry is concentrated on the beach resorts and the altiplano in the central part of the country. A visit to the northern interior allows visitors to get off the beaten track a little. American tourists generally tend to favour areas such as the Baja California peninsula and the more modernised beach resorts (Cancún, Puerto Vallarta), in contrast to European tourists who congregate around their smaller resort areas located in the south, including Playa del Carmen and the colonial town of San Cristobal de las Casas.
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