For years, various travel publications named Negril’s beach as one of the best 10 beaches in the world. The beach’s length is important – the Seven Mile Beach is comprised of two bays (Bloody Bay to the north and Long Bay to the south). The beach is really little less than 7 miles long, with Bloody Bay being around 2 miles long and Long Bay being slightly less than 5 miles long. The major, all-inclusive resorts are located in Bloody Bay, while Long Bay is home to both all-inclusive resorts and smaller, family-run hotels.
South of Negril’s main area lies West End Road, dubbed the West End, which is bordered with additional private resorts. These places provide access to seas suitable for snorkeling and diving, with jumping points exceeding 40 feet (12 meters) in height.
Numerous vendors and businesses are situated near beach resorts; nevertheless, they are concentrated towards the beach’s south end, where there are fewer all-inclusive resorts.
A new roadway connecting Montego Bay and enhanced infrastructure might result in an increase in tourism. As a consequence, more hotels and travel operators continue to invest in Negril’s attractions and excursions. Since the 1980s, it has also grown in popularity as a spring break destination for American college students, as well as a destination for regular vacations in Jamaica.
Significant construction has occurred along the shore in recent years. Couples Swept Away, Couples Negril, Sandals, Beaches, Samsara Hotel, Legends Resort, Grand Lido, Riu Palace Tropical Bay, Riu Club Hotel, and Hedonism II are some of the resorts. The Hedonism II resort is an example of a long-standing hotel/resort that has been rescued from bankruptcy and continues to operate as an adult destination. Additionally, a franchise of Jimmy Buffett’s chain restaurant and bar, Jimmy Buffett’s Margaritaville, has been added, as has a duty-free zone.
In recent years, a significant development comprised of oceanfront villas, two- or three-bedroom townhouses, and studio flats has been erected. This complex, dubbed Little Bay Country Club, is home to some of Jamaica’s richest families.