Apia, like other Pacific Island capitals, is run-down and shabby. Apia, despite its tiny size and lack of apparent attractions, is a great place for first-time tourists to acquire their bearings, organize trips across the island of Upolu, arrange beach accommodation, and recuperate from jet lag. The great majority of Samoa’s highlights are located outside of town, albeit the most are within a fairly short drive.
The Samoa Tourism Authority has an information center where travelers may get maps, brochures, and other tourist-related materials.
Visitor Information Fale, Beach Rd, Matafele (next to the government building on the port), +685 63520, +685 63521, fax: +685 20886, e-mail: [email protected] 9-5pm Monday through Friday, and 8 a.m. to 12 p.m. on Saturdays.
A stroll along the seawall is pleasurable. However, only on a warmer day (i.e. 25 degrees) and not after nightfall due to dogs. In the late afternoon, several Apians wander along the sea wall.
Palolo Deep Marine Reserve is located on Vaiala Beach in Apia. Apia’s lone beach to the east of the harbor. It’s not much of a beach, however; it’s primarily coral gravel. It’s a legitimate underwater park. The snorkeling seems to be bad at first, but as you go farther out (about a quarter mile swim), it becomes more intriguing, with the odd turtle and black tip reef shark. Inquire at the entry about where to swim; there is a sign post that may assist. If you’re stranded in Apia, it’s not a terrible way to pass the time or just hang out at the “beach.”
Fishing. Samoa is a popular fishing destination, with the majority of charter firms based in Apia. The Samoan International Game Fishing Association, which is located near the harbor, may give information about boat companies. It hosts an international competition every year, bringing anglers from all over the globe. Blue and black marlin, sailfish, yellowfin tuna, and giant trevally are among the fish found in the area’s seas.
Golf. Two courses are nearby to Apia: the Royal Samoan Country Club near Fagalii Airport and the Faleata Golf Club near the South Pacific Games sports complex.
Apia’s markets are home to a variety of intriguing vendors and locally created goods. However, many of the things for sale, such as Samoan-patterned textiles, are really imported from China.