Soul Elements brand store in Sofia, Bulgaria

Soul Elements brand store is a Sofia gift and lifestyle shop built around the brand’s four-element concept of Earth, Water, Fire and Air. The current official Soul Elements contact page lists the business at 24 Krakra Street and gives phone +359 899 403 905, while a current local-business listing independently places Soul Elements at the same address. This resolves the earlier uncertainty around older Krakra 14 and Veslets 35 references: for a 2026 visit, Krakra 24 is the best-supported location. The shop is most relevant to travelers looking for Bulgarian-designed gifts, natural-lifestyle products and small home or fashion items rather than generic souvenirs. One practical complication remains: the same Krakra 24 premises and phone are also used by Buenas Ondas, so visitors should expect a shared or overlapping retail presentation rather than assume a completely separate storefront.

The Soul Elements idea is unusually specific for a gift shop. The brand’s own “About us” page explains that its products are organized around the symbolic qualities of Fire, Air, Water and Earth and their association with harmony, nature and zodiac signs. The page describes teas, chocolate, cosmetics, candles and home objects as parts of this concept. This should be read as the brand’s creative and wellness philosophy, not as a scientific claim. For a shopper, the practical result is a coherent design language: products are grouped less like ordinary souvenirs and more like themed gifts tied to mood, color, material and the four-element identity.

The current official site shows a broader range than the old travel listing suggested. Its navigation includes gift boxes, scarves, organic-cotton and merino/cashmere clothing, Soul Elements Organic T-shirts, a Yin and Yang collection, home-comfort products, books and natural or organic cosmetics. A current contact page also advertises a face-and-hair “Magic Oil.” Availability can change, so the website menu is better treated as evidence of product categories than as a guarantee that every item will be on the shelf at Krakra 24. If you are looking for a specific size, color or collection, contacting the shop before visiting is more reliable than depending on an old photo.

The relationship with Buenas Ondas is important because it explains why some current maps and directories looked contradictory during earlier research. Buenas Ondas officially lists a gift shop at the same Krakra 24 address and uses the same +359 899 403 905 phone number. Its current catalogue actively sells Soul Elements products, including organic blankets and scarves, and its category filters still identify Soul Elements as a brand. At the same time, Soul Elements’ own 2026 website continues to list Krakra 24 as an official address, and current business data still maintains a distinct Soul Elements place listing there. The safest interpretation is retail continuity and co-location: Soul Elements remains a current brand/store identity within a premises also presented as Buenas Ondas, rather than a vanished business that should be marked permanently closed.

For gift shopping, this overlap can actually be useful. Buenas Ondas carries additional home, food and gift lines alongside Soul Elements products, while Soul Elements itself keeps a clear emphasis on textiles, cosmetics, candles, home items and themed lifestyle gifts. If your goal is specifically to buy a Soul Elements item, ask which products are from that brand rather than assuming the whole shop is branded Soul Elements. The official Buenas Ondas catalogue makes this distinction explicitly by listing Soul Elements as one of several brands. This is especially helpful for travelers who want a locally connected product but also want to understand who made it.

The address is in central Sofia, close to Sofia University and the National Library side of the city center. Tripadvisor places the Soul Elements location about a three-minute walk from St. Kliment Ohridski Sofia University metro station. That makes it easy to combine with Alexander Nevsky Cathedral, the National Library, Doctor’s Garden and the surrounding central streets. A visit normally needs little time: Tripadvisor suggests less than one hour, and roughly 20 to 45 minutes is a practical estimate for browsing, comparing a few gift options and asking about sizes or materials.

Current opening information is better than it was during the earlier retry. A current Soul Elements business listing at Krakra 24 shows Monday through Friday from 10:30 to 14:30 and again from 15:00 to 19:00, Saturday from 11:00 to 18:00, and Sunday closed. Wanderlog reproduces the same address, phone and schedule. However, Buenas Ondas publishes slightly different hours for the same premises, so it is sensible to confirm before a time-sensitive visit, especially around the midday break or on Saturday. The Soul Elements schedule is still the best match for the exact brand listing and is the one used in the practical table.

The official contact page lists a second Sofia address at 55 Exarch Yosif Street in addition to Krakra 24. Buenas Ondas also uses that address for another gift and home concept. Because the specific Travel S Helper entity is the Soul Elements brand store and the strongest current place listing points to Krakra 24, this page uses Krakra 24 as the primary visitor address. Exarch Yosif 55 is better treated as part of the wider retail network rather than as the canonical location for this entity.

Prices vary widely by category. Current Buenas Ondas pages show Soul Elements blankets and accessories alongside other gift products, but the exact prices on one retailer page should not be treated as a complete Soul Elements store price list. Textiles, cosmetics, books, candles and gift boxes naturally fall into different spending ranges. If you are choosing a gift for travel, scarves, small cosmetics or compact home items are easier to pack than blankets or fragile decorative pieces. Ask about packaging if the item is delicate; no current source confirms international shipping or tax-refund arrangements for in-store purchases.

Accessibility is not documented sufficiently to make a reliable claim. The current sources do not state whether the entrance is step-free, how wide the doorway is or whether there is enough interior turning space for a wheelchair. Visitors with specific mobility requirements should call the verified phone number before going. Payment methods also deserve confirmation: an older customer review mentioned a card-payment threshold, but that is not current enough to use as a 2026 policy.

Soul Elements brand store is therefore no longer a case of an unresolved or apparently vanished shop. The official 2026 brand site, current place data and the shared retail presence with Buenas Ondas all support a living Soul Elements identity at Krakra 24. The useful caveat is that the storefront now overlaps with a broader gift-shop concept, so the experience may not look like the standalone Soul Elements shop shown in older travel reviews. Go for the brand’s themed textiles, cosmetics, home items and gift products, use Krakra 24 as the current primary address, and confirm same-day hours if your schedule is tight.