XXIV Perfume Bar in Hanoi, Vietnam

XXIV – Perfume Store is the legacy name for what the operator now brands as XXIV Perfume Bar, a Hanoi fragrance retailer with an active online shop and two current Hanoi branches. The old Travel S Helper record points to 25 Thái Hà, but the operator’s current contact page no longer lists that address. Instead, it gives 55 Nguyên Hồng and 40A Trần Hưng Đạo as the Hanoi stores, both open from 09:00 to 21:00. Because the legacy entity name is brand-level rather than branch-specific, the most useful current identity is XXIV Perfume Bar, with the Nguyên Hồng store treated as the primary Hanoi address and the relocation recorded transparently.

The business focuses on imported fragrance and positions itself around authenticity and fragrance expertise. Its current website says products are sourced directly from overseas stores or through brand relationships and markets them as authentic. A travel guide should report that as an operator claim rather than independently certifying every bottle. For shoppers, the practical point is that XXIV is a specialist perfume retailer rather than a department-store counter, with staff and content built around scent selection.

The founder’s current story on the company site describes XXIV as growing from a personal interest in fragrance and a YouTube channel begun around 2019. That background helps explain the store’s consultation-heavy identity. The shop is useful for visitors who want to compare several scents, discuss notes and performance, or look beyond the most common department-store releases. The operator also runs a loyalty program and nationwide delivery, although a short-term traveler may care more about testing and immediate stock than membership benefits.

Perfume shopping benefits from time. Smelling too many fragrances in quick succession can make comparisons difficult, and skin development matters more than a paper strip alone. If you are choosing an expensive bottle, test a small number, step outside or wait, and see how the fragrance develops before purchasing. The current website carries a broad range of perfume products, but exact brands, sizes and concentrations change, so online listings are a snapshot rather than a guarantee of branch stock.

The current primary Hanoi branch at 55 Nguyên Hồng is west of the Old Quarter in the Đống Đa/Ba Đình side of central Hanoi, while the second branch at 40A Trần Hưng Đạo is more convenient to Hoàn Kiếm and the French Quarter. Travelers should choose the branch that best fits their route. The old Thái Hà address should no longer be used for navigation because it is absent from the operator’s current contact information.

Both current Hanoi branches are listed by the operator as open 09:00 to 21:00. That uniform daily schedule is easy to plan around, but visitors seeking a specific bottle should message or call first. Specialist fragrance stock can vary by branch, and a website product being orderable does not automatically mean it is available for immediate testing at both stores.

The current site also advertises nationwide free shipping and loyalty discounts. Those policies are relevant for residents but may be less useful to international travelers. If you need delivery to a hotel, confirm timing and hotel acceptance before paying. For liquids in air travel, remember that full-size perfume bottles in cabin baggage are subject to airport liquid rules; checked baggage or smaller formats may be more practical depending on your itinerary.

A normal visit may take 30 to 60 minutes, longer if you are comparing several fragrance families. Accessibility information for the Nguyên Hồng and Trần Hưng Đạo stores is not sufficiently detailed in current sources to certify step-free entry or adapted facilities. Contact the store directly for specific mobility requirements.

The important migration point is simple: XXIV is active, but the business has moved beyond the old 25 Thái Hà location. Publishing the legacy address would send readers to the wrong place. The current operator page supports two Hanoi stores, and the brand remains active with current products, current contact details and daily hours.

XXIV Perfume Bar is a strong fit for fragrance enthusiasts who want a specialist store and enough time to test before buying. Use 55 Nguyên Hồng or 40A Trần Hưng Đạo, confirm branch stock for a specific fragrance, and treat the operator’s authenticity statement as its commercial guarantee rather than an independent Travel S Helper certification.

The two current Hanoi branches serve the same operator, so choosing between them is mainly a matter of location and stock. Nguyên Hồng is west of the Old Quarter in the Đống Đa/Láng area, while Trần Hưng Đạo is more convenient for central Hoàn Kiếm itineraries. The operator publishes the same 09:00–21:00 daily window for both. If a particular bottle, concentration or size is important, contact the chosen branch because the website represents the whole network rather than a branch-by-branch live inventory.

The brand also promotes a loyalty program and nationwide delivery. Those services can be useful for residents, but short-stay travelers should decide whether collecting in person is simpler than arranging delivery to a hotel. The store’s own authenticity promise should be understood as an operator claim; Travel S Helper does not independently certify individual bottles or supply chains.