Venus Charm in Hanoi, Vietnam

Venus Charm is a Hanoi lingerie retailer whose legacy Travel S Helper page points to 678 Nguyễn Trãi in Thanh Xuân. That address remains relevant in 2026: the brand’s current website still lists the business location at 678 Nguyễn Trãi, and a June 2026 business-registry record shows the Venus Charm lingerie household business there as active. The brand also operates other Hanoi addresses, including 01 Đại Cồ Việt, but the Nguyễn Trãi location should not be discarded as an outdated pin. For visitors, Venus Charm is best understood as a local specialist in women’s lingerie and related basics rather than a general fashion boutique.

The current online catalogue gives a clear picture of the offer. Bras dominate, with wired and wireless construction, thin, medium and thicker padding, strapless styles, bralettes, maternity products and shaping-oriented designs. The site also lists panties, seamless items and bra accessories. That specialization is useful for shoppers who know the fit or function they need, but it also means the store is not a broad clothing destination for dresses, shoes or outerwear.

One of the brand’s recurring themes is comfort-oriented lingerie, including wireless designs and everyday materials. Product pages also show a wide spread of construction options rather than a single aesthetic. Because bra sizing and cup shape vary by model, in-person fitting can be more useful than buying purely by an international size assumption. Travelers should expect Vietnamese sizing and individual product charts to matter more than the letter on a bra bought in another country.

The 678 Nguyễn Trãi location sits in Thanh Xuân, well southwest of Hanoi’s Old Quarter. It is not a natural stop on a central sightseeing walk, so most short-stay visitors would use a taxi or ride-hailing service. The brand has closer branches in other parts of Hanoi, and someone who simply wants Venus Charm products rather than this exact legacy location may prefer whichever official branch is nearest. This page, however, preserves the Nguyễn Trãi entity because current operator and registry evidence still ties the brand to that address.

There is a notable address nuance. The current contact page presents 01 Đại Cồ Việt as a principal business/contact address while also listing the Nguyễn Trãi business household location in the store-system footer. That is not a reason to merge or delete the Nguyễn Trãi record; it simply means Venus Charm has multiple operational addresses and corporate/contact information should not be mistaken for a single-store locator. When arranging a fitting or pickup, confirm which branch has the product and size you need.

The brand’s website publishes customer-service hours of 08:00 to 22:00 daily and separately gives a working time of 08:30 to 22:00 on its contact page. Those hours may cover customer service or the Đại Cồ Việt location rather than every branch, so the exact Nguyễn Trãi storefront timetable is not sufficiently explicit to publish as confirmed branch hours. For that reason, the safer seven-day schedule is “Hours not confirmed — check directly.” The hotline is active daily and is the best way to verify same-day opening.

Current product pages also explain practical policies. Some underwear categories, especially panties and accessories, can have stricter exchange restrictions for hygiene reasons. Visitors should read or ask about the exchange policy before buying, particularly when choosing gifts or uncertain sizes. Warranty language on the site applies to manufacturing issues, but a travel guide should not turn a website policy into a promise beyond its stated terms.

A focused visit may take 20 to 45 minutes, longer if fitting several styles. Since the store is product-specialized, arriving with a clear need—wireless, strapless, maternity, seamless, light padding or stronger lift—helps staff narrow the options. Online product snapshots also show frequent promotions and changing prices, so published web prices should be treated as temporary rather than fixed store tariffs.

Accessibility at the Nguyễn Trãi store is not documented in enough detail to confirm step-free entry, fitting-room dimensions or accessible toilets. Contact the branch if mobility access is important. The same applies to stock: the official website represents the wider brand, not a live inventory feed for a single address.

Venus Charm’s value for travelers is that it offers a local Vietnamese lingerie brand with a focused range and several Hanoi branches. The legacy Nguyễn Trãi location still has current support, so it remains a valid entity. Use the official hotline to confirm branch hours and stock, check exchange restrictions before purchasing intimate products, and choose a branch based on location if you do not specifically need the Nguyễn Trãi store.

The official brand pages also make clear that 678 Nguyễn Trãi is part of a wider Hanoi network rather than the company’s only sales point. Other published addresses include Đại Cồ Việt and additional branches, so a shopper who only wants the brand can choose the location that best fits the day. This page remains tied to Nguyễn Trãi because that address is still shown in the current operator footer and in a business-registration record updated in June 2026. That combination is stronger evidence of continuity than an old directory entry alone.

Product categories on the current site include wired and wireless bras, lightly padded and push-up designs, strapless styles and other intimate apparel. Sizes, cuts and promotional prices change frequently, so the useful purpose of browsing online before visiting is to learn the range rather than to assume a specific SKU will be waiting at this branch.