SushiLAB in Hanoi, Vietnam

SushiLAB is a Hanoi Japanese restaurant and takeaway brand whose current Hoàn Kiếm flagship information points to 151 Phùng Hưng, not the older 10 Phùng Hưng address in the legacy Travel S Helper record. The restaurant focuses on traditional and creative Japanese dishes, with a particularly visible range of fusion rolls and vegan sushi. It is useful for travelers who want a casual sushi meal, takeaway or delivery without committing to an omakase-style fine-dining format. The current official site also lists additional branches at 15H Tô Ngọc Vân and 21 Hàng Chiếu, so visitors should make sure they are navigating to the intended Phùng Hưng location.

The menu is broader than the SushiLAB name might initially suggest. Current categories include vegan sushi, set combos, California rolls, maki, futomaki, sashimi, nigiri, rice dishes and salads. The rice section includes salmon teriyaki, chicken curry, vegetable curry, eel and poke-style rice, while the vegan sushi section includes asparagus, mushrooms, tofu, vegetables and mixed vegan roll sets. That makes SushiLAB practical for mixed groups in which some people want raw fish and others want fully plant-based dishes. The vegan range is a genuine menu section rather than one or two substitute rolls.

Pricing shown on the official site places SushiLAB in a moderate bracket for Hanoi Japanese dining. Individual vegan rolls are generally far below fine-dining sushi prices, while larger mixed sets and fish-based dishes cost more. Because the site is an ordering platform, displayed prices are useful for planning but should still be treated as current snapshots. Promotions, branch-specific availability and delivery charges can change. Travelers who need a particular sashimi item or vegan roll should confirm the branch selection before ordering because not every location necessarily holds identical stock at every moment.

The key research issue is the address move. Current official pages repeatedly list 151 Phùng Hưng, Cửa Đông, Hoàn Kiếm as the main address, along with the same SushiLAB contact number and email. This is strong enough to treat the old 10 Phùng Hưng record as an outdated address rather than a different restaurant. The current location remains within central Hanoi and is still practical for Old Quarter visitors, but it sits farther west than the original legacy pin. Navigation should therefore use 151 Phùng Hưng explicitly.

Opening hours have a small conflict inside the current official site. The contact page says Monday through Sunday from 10:00 to 21:00, while the homepage banner says 11:00 to 21:00. Rather than hiding that discrepancy, the safest practical advice is to treat 10:00–21:00 as the broader published window but confirm if planning to arrive before 11:00. For lunch and dinner, the conflict is irrelevant. Most travelers will visit between midday and early evening, when both official pages agree that the restaurant is operating.

SushiLAB’s service style is casual. It works for a quick sit-down meal, takeaway or delivery, and a normal visit can fit into roughly forty-five to seventy-five minutes depending on order size. That makes it easier to insert into a sightseeing day than a long tasting-menu restaurant. The Phùng Hưng area is also accessible from the western side of the Old Quarter and the railway-street zone, though travelers should not assume that proximity to rail-related streets means unrestricted access to any specific railway viewpoint.

For dietary planning, the vegan menu is a strength, but strict allergies still require direct discussion. Sushi restaurants handle fish, shellfish, soy, sesame and other common allergens in shared preparation environments, and a vegan-labelled roll does not automatically mean allergen-free handling. Similarly, anyone avoiding raw fish can choose cooked rice dishes, vegetable curry, teriyaki or plant-based rolls. This flexibility makes the restaurant more approachable for groups than a sashimi-only venue.

SushiLAB is therefore best understood as a current, multi-branch Hanoi sushi brand with a practical Hoàn Kiếm address, moderate pricing and unusually visible vegan options. It is not trying to recreate a formal Tokyo sushi counter experience. Its value is convenience, variety and the ability to mix Japanese standards with creative rolls and plant-based choices. For visitors using the old Travel S Helper record, the essential update is simple: go to 151 Phùng Hưng, not 10 Phùng Hưng, and check directly if an early 10:00 arrival matters because the operator’s own pages currently disagree by one hour on opening time.

The multi-branch structure also matters when using delivery or ride-hailing apps. The official site lists three Hanoi locations, so a generic search for SushiLAB can easily route a traveler to Tô Ngọc Vân or Hàng Chiếu instead of Phùng Hưng. Anyone meeting friends, collecting takeaway or ordering delivery should verify the branch name before confirming. That small step is more important now that the historical Travel S Helper address is no longer current.

For visitors comparing SushiLAB with higher-end Japanese restaurants in Hanoi, the key difference is format. This is a flexible everyday restaurant and takeaway brand, not an omakase counter built around a fixed chef-led sequence. Diners can combine rolls, sashimi, rice, curry and vegan dishes in one order, which is particularly useful for families or mixed groups. That breadth is the main reason to choose it over a more specialized sushi bar.