Economy Of Wildschönau
The valley of Wildschönau has a rich and varied economic history, encompassing activities such as mining, farming, timber, cheese, and schnapps production, as well as tourism, services, and crafts. The valley is home to approximately 4,200 residents, residing in four charming villages: Niederau, Oberau, Auffach, and Thierbach. The valley has a rich and varied economic offer, which caters to the needs and preferences of the local population and the visitors. The valley possesses a robust and thriving economic culture, deeply rooted in the values and traditions of the region.
Mining
Mining has been a longstanding and vital economic activity in Wildschönau. The valley was home to the first silver mine in Tyrol, found in the 15th century within the Schatzberg mountain. The mine was operated by the Fugger family, a prominent banking dynasty from Augsburg, who held exclusive control over the silver trade in Europe. The mine produced silver and copper, and employed hundreds of workers, who resided in the village of Auffach. The mine also drew in merchants, craftsmen, and artists, who played a significant role in the cultural and social progress of the valley.
The mine ceased operations in 1874 as a result of the ore being exhausted and facing stiff competition from other mines. Although the mine shaft was sealed, there were efforts made to preserve some of the buildings and structures. The mine has been transformed into a museum, offering a fascinating glimpse into the rich history and advanced technology of mining in Wildschönau. Visitors have the opportunity to explore the mine shaft on guided tours and witness the authentic equipment and tools used by the miners.The museum is open from May to October, and also by appointment.
Farming
Farming played a significant role in the economic activities of Wildschönau, drawing upon the valley’s abundant natural resources and longstanding agricultural traditions. The valley boasted fertile soil, ample water, and a pleasant climate, enabling the growth of a diverse range of crops including rye, barley, oats, potatoes, and beets. The valley also had vast alpine pastures, where the cattle would graze during the summer months. The cattle were valuable assets, providing a variety of resources such as milk, meat, and leather. They were also utilized for tasks like transportation and plowing. The farmers also raised a variety of animals, including sheep, goats, pigs, and chickens, for their wool, meat, and eggs.
The farmers engaged in a subsistence economy, whereby they produced sufficient food and goods for their personal consumption and for local trade. The farmers demonstrated a remarkable sense of community and cooperation by sharing resources such as land, water, tools, and labor. The farmers possessed a vibrant cultural heritage, evident in their attire, celebrations, melodies, and traditional stories. The farmers also created a distinctive product, the Krautinger beet schnapps, crafted from white beets cultivated and harvested in the valley. The schnapps served a dual purpose, being both a beverage and a remedy, thanks to its reputed healing and purifying qualities. The schnapps continues to be produced by 15 licensed farmers in the valley, serving as a powerful symbol of the valley’s identity and heritage.
Tourism
The tourism industry has greatly flourished in Wildschönau, turning the valley into a highly sought-after spot for travelers from around the globe. This economic activity gained momentum in the 20th century and continues to thrive to this day. There is a wide range of attractions and activities available in the valley, catering to visitors of all ages and interests. These include skiing, hiking, biking, swimming, and opportunities to delve into the rich history and culture of the area. The valley boasts a modern infrastructure and a wide range of facilities, including cable cars, ski lifts, hotels, restaurants, shops, and museums. The valley is known for its exceptional service and warm hospitality, deeply rooted in the values and traditions of the region.
The tourism industry in Wildschönau revolves around two primary seasons: winter and summer. During the winter season, the valley becomes a popular destination for skiers and snowboarders. With an impressive 109 km of slopes and 45 km of ski routes, there is plenty of terrain to explore. The ski area, known as Ski Juwel Alpbachtal Wildschönau, is connected to the Alpbach valley by a lift, making it convenient for visitors. It is widely regarded as one of the most family-friendly ski areas in Tyrol. In addition to skiing and snowboarding, the valley also provides a variety of other winter activities, including cross-country skiing, snowshoeing, tobogganing, and ice skating. During the summer months, the valley becomes a popular destination for outdoor enthusiasts. Hikers and bikers are drawn to the area, taking advantage of the convenient gondola lifts on the Markbachjoch and Schatzberg. These lifts provide access to an extensive network of approximately 300 km of well-maintained hiking paths and biking routes.In addition to swimming, volleyball, mini golf, tennis, and climbing, the valley also provides a variety of other summer activities.
The tourism industry in Wildschönau prioritizes sustainable practices, ensuring the preservation of the valley’s natural and cultural environment. It focuses on providing a unique and authentic experience rather than catering to mass tourism. The valley also highlights the genuine and varied nature of its offerings, without engaging in competition with other tourist regions, like the neighboring Kitzbühel.The valley actively engages the local community and stakeholders in the planning and management of the tourism industry, ensuring a fair distribution of benefits and costs.
Services and Crafts
The services and crafts sector in Wildschönau plays a crucial role in supporting and complementing other economic activities like mining, farming, and tourism. The services and crafts encompass a wide range of professions and sectors, including education, health, administration, commerce, transport, and communication. The services and crafts also encompass a wide range of skills and talents, including woodworking, carving, painting, embroidery, and music. The services and crafts in the area are tailored to meet the needs and preferences of both the local population and visitors. They are also shaped by the abundant natural resources and rich cultural traditions of the valley.
The services and crafts in Wildschönau provide a valuable source of income and employment for numerous individuals, whether they work within the valley or commute to other locations. The services and crafts in the valley are a testament to their constant innovation and creativity, always adapting and evolving to meet the changing conditions and opportunities.The services and crafts in the valley are a testament to the abilities and achievements of the people, serving as a source of pride and identity.
