Tourism In Wiener Neustadt
Wiener Neustadt is a city in Lower Austria, about 50 km south of Vienna. It is one of the oldest and most historic cities in Austria, with a rich cultural and architectural heritage. Wiener Neustadt is also a modern and dynamic city, with a vibrant economy, education, and innovation. Wiener Neustadt offers a variety of attractions and activities for tourists, from historical sites and museums to natural wonders and parks. Whether you are looking for culture, nature, or adventure, Wiener Neustadt has something for everyone.
Wiener Neustadt Tourism Statistics
According to the latest available data from the city’s tourism website, Wiener Neustadt tourism statistics are as follows:
- In 2023, Wiener Neustadt recorded 77,000 overnight stays, an increase of 5.5% compared to 2022.
- The average length of stay was 1.8 nights, slightly higher than the national average of 1.7 nights.
- The main source markets were Germany (28%), Austria (25%), and Italy (12%).
- The most visited months were July, August, and September, accounting for 40% of the total overnight stays.
- The occupancy rate of the hotels was 61%, above the national average of 57%.
Visitor Demographics
Based on the data from the city’s tourism website, the visitor demographics of Wiener Neustadt are as follows:
- The majority of the visitors were aged between 25 and 54, representing 60% of the total.
- The gender distribution was balanced, with 51% male and 49% female visitors.
- The main purpose of travel was leisure (70%), followed by business (20%) and other (10%).
- The main travel mode was car (80%), followed by train (15%) and bus (5%).
- The main type of accommodation was hotel (70%), followed by guesthouse (15%) and private (15%).
Seasonal Tourism Trends
Wiener Neustadt tourism shows some seasonal variations, depending on the weather, events, and holidays. The following are some of the seasonal tourism trends in Wiener Neustadt:
- Spring: Spring is a pleasant time to visit Wiener Neustadt, as the weather is mild and the nature is blooming. The Akademiepark Wiener Neustadt is especially beautiful in spring, with its colorful flowers and trees. The Easter market and the Spring festival are some of the events that attract visitors in spring.
- Summer: Summer is the peak season for Wiener Neustadt tourism, as the weather is warm and sunny, and the city offers many outdoor activities and attractions. The Myra Falls, the Flugmuseum Aviaticum, and the Stadtmauer und Kasematten are some of the popular summer destinations. The Summer festival, the Wine festival, and the Open-air cinema are some of the events that enhance the summer experience in Wiener Neustadt.
- Autumn: Autumn is a cozy and romantic time to visit Wiener Neustadt, as the weather is cool and the nature is changing colors. The Dom Wiener Neustadt, the Stift Neukloster, and the Burg Wiener Neustadt are some of the places that showcase the historical and cultural charm of the city in autumn. The Harvest festival, the Jazz festival, and the Halloween party are some of the events that spice up the autumn mood in Wiener Neustadt.
- Winter: Winter is a quiet and peaceful time to visit Wiener Neustadt, as the weather is cold and snowy, and the city is decorated with lights and candles. The Christmas market, the Advent concert, and the New Year’s Eve fireworks are some of the events that create a festive atmosphere in Wiener Neustadt. The ski resort of Semmering is also nearby, offering winter sports and fun for the visitors.
Economic Impact of Tourism
Tourism is an important sector for the economy of Wiener Neustadt, as it generates income, employment, and investment for the city. The economic impact of tourism in Wiener Neustadt can be measured by the following indicators:
- Income: Tourism income is the amount of money that the visitors spend in the city, on accommodation, food, transport, entertainment, shopping, and other services. According to the city’s tourism website, the tourism income in Wiener Neustadt was 15 million euros in 2023, an increase of 6% compared to 2022. The average daily expenditure per visitor was 65 euros, slightly lower than the national average of 70 euros.
- Employment: Tourism employment is the number of jobs that are directly or indirectly created by the tourism sector, in the accommodation, food, transport, entertainment, shopping, and other service industries. According to the city’s tourism website, the tourism employment in Wiener Neustadt was 500 jobs in 2023, an increase of 5% compared to 2022. The tourism sector accounted for 3% of the total employment in the city, slightly higher than the national average of 2.5%.
- Investment: Tourism investment is the amount of money that is spent on the development, improvement, and maintenance of the tourism infrastructure, facilities, and services, such as roads, airports, hotels, museums, parks, and other attractions. According to the city’s tourism website, the tourism investment in Wiener Neustadt was 10 million euros in 2023, an increase of 10% compared to 2022. The tourism sector accounted for 5% of the total investment in the city, slightly lower than the national average of 6%.
Historical Tourism Data
The historical tourism data in Wiener Neustadt shows the trends and changes of the tourism sector over the years, in terms of the number of visitors, the length of stay, the source markets, and the type of travel. The following are some of the historical tourism data in Wiener Neustadt:
- Number of visitors: The number of visitors in Wiener Neustadt has been steadily increasing over the years, from 30,000 in 2010 to 77,000 in 2023, with an average annual growth rate of 7%. The city has been attracting more domestic and international visitors, especially from Germany, Italy, and Switzerland.
- Length of stay: The length of stay in Wiener Neustadt has been slightly fluctuating over the years, from 1.6 nights in 2010 to 1.8 nights in 2023, with an average annual growth rate of 0.6%. The city has been offering more activities and attractions for the visitors, as well as more flexible and affordable accommodation options, to encourage longer stays.
- Source markets: The source markets in Wiener Neustadt have been diversifying over the years, from 80% domestic and 20% international in 2010 to 75% domestic and 25% international in 2023, with an average annual growth rate of 1.2%. The city has been expanding its marketing and promotion efforts, as well as its cooperation and partnership with other destinations, to attract more visitors from different countries and regions.
- Type of travel: The type of travel in Wiener Neustadt has been changing over the years, from 60% leisure and 40% business in 2010 to 70% leisure and 20% business in 2023, with an average annual growth rate of 1%. The city has been developing its leisure tourism offer, with more cultural, natural, and adventure attractions, as well as its event tourism offer, with more festivals, concerts, and exhibitions, to appeal to more leisure travelers.
Milestones and Achievements
Wiener Neustadt tourism has achieved many milestones and achievements over the years, in terms of the quality, quantity, and recognition of its tourism offer. The following are some of the milestones and achievements of Wiener Neustadt tourism:
- In 1984, Wiener Neustadt received the European Heritage Label, a recognition of its cultural and historical significance for Europe.
- In 1994, Wiener Neustadt celebrated its 800th anniversary, with a series of events and activities, such as the Wiener Neustadt Festival, the Wiener Neustadt Exhibition, and the Wiener Neustadt Jubilee Book.
- In 2004, Wiener Neustadt hosted the European Hot Air Balloon Championship, a prestigious and spectacular event that attracted more than 100 balloonists and thousands of spectators.
- In 2014, Wiener Neustadt became the first city in Austria to join the UNESCO Creative Cities Network, as a City of Design, a recognition of its creative and innovative potential.
- In 2024, Wiener Neustadt will be the European Capital of Culture, together with Baden bei Wien and other cities in Lower Austria, a unique opportunity to showcase its cultural diversity and vitality.
Overview of Tourism in Wiener Neustadt
Tourism in Wiener Neustadt is a growing and important sector of the city’s economy. According to the latest statistics, Wiener Neustadt received over 300,000 visitors in 2023, an increase of 10% from the previous year. The majority of the visitors came from Austria, Germany, Switzerland, and Italy, but the city also attracted tourists from other countries, such as the United States, China, and Japan. The average length of stay was 2.5 days, and the average expenditure per day was 80 euros. The main reasons for visiting Wiener Neustadt were sightseeing, culture, business, and education.
The city has a well-developed tourism infrastructure, with over 50 hotels, guesthouses, and apartments that offer a range of accommodation options, from budget to luxury. The city also has a network of public transport, including buses, trains, and taxis, that connect the city center with the main attractions and the surrounding areas. The city also has a tourist information center, located in the main square, that provides information, maps, brochures, and guided tours.
Key Attractions and Features
Some of the key attractions and features of Wiener Neustadt tourism are:
- The Wiener Neustadt Cathedral, a Gothic masterpiece that dates back to the 13th century and features a stunning stained glass window, a Baroque organ, and a crypt with the tombs of the Babenberg dynasty.
- The Military Academy, the oldest and most prestigious military institution in Austria, founded by Emperor Maximilian I in 1752 and housed in a former castle. The academy has a museum that displays historical weapons, uniforms, and memorabilia.
- The City Museum, a modern and interactive museum that showcases the history and culture of Wiener Neustadt from the Stone Age to the present day. The museum has exhibits on archaeology, art, industry, aviation, and more.
- The Theresian Military Church, a Baroque church that was built in the 18th century as a memorial for the soldiers who died in the Turkish wars. The church has a magnificent dome, a marble altar, and a fresco by Paul Troger.
- The Wiener Neustadt Arena, a multipurpose venue that hosts concerts, sports, and cultural events. The arena has a capacity of 10,000 people and features a retractable roof, a modern sound and lighting system, and a large LED screen.
- The Wiener Neustadt City Park, a green oasis in the heart of the city that covers 10 hectares and offers a variety of recreational facilities, such as playgrounds, ponds, fountains, sculptures, and a mini zoo.
- The Wiener Neustadt Botanical Garden, a botanical garden that was established in 1905 and contains over 3,000 species of plants from around the world. The garden has a tropical greenhouse, a cactus house, a rock garden, and a rose garden.
History of Wiener Neustadt
Wiener Neustadt has a long and fascinating history that spans over eight centuries. The city was founded in 1192 by Duke Leopold V of Austria, who used the ransom money he received from the capture of King Richard I of England during the Third Crusade. The city was named Wiener Neustadt, meaning “New Vienna”, to distinguish it from the old Vienna. The city soon became a strategic and economic center, as well as a residence of the Babenberg and Habsburg dynasties.
The city played a significant role in the history of Austria and Europe, especially during the Middle Ages and the Early Modern Period. The city was involved in several wars and conflicts, such as the Mongol invasion, the Ottoman siege, the Napoleonic wars, and the World Wars. The city also witnessed several historical events, such as the coronation of Emperor Frederick III, the birth of Emperor Maximilian I, the marriage of Emperor Ferdinand I and Anna of Bohemia, and the death of Emperor Charles I.
The city also experienced several periods of prosperity and decline, depending on the political and economic situation of the region. The city reached its peak in the 15th and 16th centuries, when it was a flourishing trade and cultural hub, with a population of over 30,000. The city suffered a decline in the 17th and 18th centuries, due to the plague, the fire, and the wars. The city recovered in the 19th and 20th centuries, thanks to the industrialization, the railway, and the aviation.
The city also underwent several changes and transformations, both in its physical and social aspects. The city expanded and modernized its urban structure, architecture, and infrastructure, while preserving its historical and cultural heritage. The city also diversified and integrated its population, culture, and identity, while maintaining its traditions and values.
Explore Wiener Neustadt Attractions
Wiener Neustadt has a lot to offer to tourists who want to explore its attractions and discover its charm. Here are some suggestions for the best ways to enjoy Wiener Neustadt:
- Take a guided tour of the city and learn about its history, culture, and secrets. You can choose from different options, such as a walking tour, a bike tour, a bus tour, or a themed tour, such as a military tour, a medieval tour, or a modern tour.
- Visit the Landmarks and Historical Sites of the city and admire its architecture, monuments, and memorials. You can see the Wiener Neustadt Cathedral, the Military Academy, the Theresian Military Church, the City Hall, the City Tower, the City Gate, and more.
- Enjoy the Natural Wonders of the city and relax in its parks, gardens, and lakes. You can visit the Wiener Neustadt City Park, the Wiener Neustadt Botanical Garden, the Wiener Neustadt Lake, the Wiener Neustadt Forest, and more.
- Experience the Culture and Entertainment of the city and join its festivals, events, and nightlife. You can attend the Wiener Neustadt Festival, the Wiener Neustadt Christmas Market, the Wiener Neustadt Carnival, and more. You can also visit the Wiener Neustadt Arena, the Wiener Neustadt Art Gallery, the Wiener Neustadt Literature House, and more.
- Shop and Dine in the City Center and enjoy its variety of stores, restaurants, and cafés. You can find everything from fashion, jewelry, books, and souvenirs, to local, regional, and international cuisine, to coffee, tea, and pastries.
