Tourism In Traun

Traun is a city that boasts a rich history, vibrant culture, and thriving industry. It provides a high quality of life and a warm and welcoming atmosphere for both its residents and visitors. Traun is a city that perfectly blends tradition with modernity, showcasing its rich heritage and impressive accomplishments.

Traun is a sought-after location for tourists, whether they are from within the country or abroad, who are drawn to its stunning landscapes, rich cultural history, and wide range of recreational offerings. Traun offers a wide range of attractions and activities for tourists to enjoy. These include the impressive Schloss Traun castle, the picturesque Oedter See lake, the renowned Trauner Brauhaus brewery, and the lively Traun in Flammen festival held annually. Traun boasts a well-developed infrastructure and excellent accessibility. The town is conveniently connected through a network of roads, buses, and trains, and is also in close proximity to the Linz airport.

The most recent data shows that Traun had a total of 76,000 overnight visitors in 2020, with 58,000 being domestic visitors and 18,000 being international visitors. In 2020, the tourism sector experienced a significant decline in the number of overnight visitors, with a decrease of 12% compared to the previous year. This decline can be attributed to the impact of the COVID-19 pandemic. Nevertheless, Traun outperformed the average of Upper Austria, where overnight visitors decreased by 18% in 2020.

In 2020, Germany, Switzerland, Italy, and the Netherlands were the primary source markets for international tourists in Traun, making up 62% of the total international overnight visitors. In Traun, international tourists typically stayed for an average of 2.4 nights, slightly longer than the average for Upper Austria, which was 2.2 nights. The primary reasons for international tourists traveling to Traun were for leisure, recreation, and holidays (72%), visiting friends and relatives (15%), and business and professional purposes (13%).

In 2020, Traun saw a total tourism expenditure of 18 million euros. Out of this, 14 million euros were spent by domestic tourists, while 4 million euros were contributed by international tourists. The daily expenditure per tourist in Traun was 78 euros, which is slightly lower than the average of Upper Austria at 82 euros. Tourists in Traun typically spend the most on accommodation (32%), followed by food and beverages (28%), transport (16%), and entertainment and recreation (14%).

The tourism sector in Traun created a total of 1,200 jobs in 2020, with 800 being direct and 400 being indirect. The tourism sector played a significant role in Traun’s economy, contributing to both employment and the gross domestic product (GDP). The tourism sector in Traun has made significant contributions to the social and environmental development of the city. It has actively supported local culture, heritage, and community, while also promoting sustainable and responsible tourism practices.

Traun is a city that highly prioritizes and encourages tourism as a crucial catalyst for its economic, social, and environmental development. Traun is a city that prides itself on its diverse and high-quality offerings for tourists, constantly working to improve its competitiveness and appeal in the global tourism market. Traun is a city that strives to be a top tourism destination in Upper Austria, setting an example of tourism excellence not only in Austria but also beyond.