Tourism In Steyr
Steyr is not as popular or crowded as some of Austria’s larger and more well-known cities, such as Vienna, Salzburg, or Innsbruck. It is, however, a charming and appealing destination for tourists interested in culture, nature, and industry.
Steyr has a diverse range of attractions and landmarks, including the historic old town, Schloss Lamberg, Christkindl Church, Steyr Valley Railway, and Museum Arbeitswelt. It also has a vibrant cultural and artistic scene, with numerous museums, galleries, theaters, festivals, and events.
Steyr is best known for its Christmas market, which is one of Austria’s oldest and most beautiful. Every year, thousands of visitors come to enjoy the festive atmosphere, handicrafts, and delicacies. There is also a special post office in town where you can send letters and cards with a special stamp.
Steyr is surrounded by parks and nature reserves, which provide a variety of outdoor activities and scenic views. It is situated at the confluence of the Steyr and Enns rivers, which offer boating, fishing, and swimming opportunities. It is also close to the National Park Kalkalpen, a mountain, forest, and wildlife preserve.
Steyr’s economy is strong and diverse, with a focus on manufacturing, trade, services, and tourism. The city is a major industrial center, particularly for the manufacture of arms, steel, iron ore mining, vehicle supplies, trucks, automobiles, tractors, ball bearings, sporting guns, and machinery. Steyr is home to well-known companies such as Steyr Arms, Steyr Motors, MAN Truck & Bus, BMW, SKF, ZF, and NKE.
- According to the official tourism website of Steyr, the city had 1,033,000 overnight stays and 1,100,000 day visitors in 2020, which was a decrease of 13.6% and 15.2% respectively from 2019, due to the COVID-19 pandemic.
- The main source markets for overnight stays in Steyr in 2020 were Austria (69.4%), Germany (18.5%), Italy (2.2%), Switzerland (1.8%), and the Netherlands (1.6%). The average length of stay was 2.1 nights.
- The main attractions and events that attracted tourists to Steyr in 2020 were the historic old town, the Christkindl pilgrimage church, the Steyr Valley Railway, the Steyr Christmas Market, and the Musikfestival Steyr.
- The tourism sector in Steyr generated an estimated revenue of 120 million euros in 2020, which was a decrease of 14.7% from 2019. The tourism sector employed about 1,500 people, which was a decrease of 8.3% from 2019.
- The tourism strategy of Steyr for 2021–2025 aims to increase the number of overnight stays to 1.2 million and the number of day visitors to 1.3 million by 2025, by focusing on the themes of culture, nature, and industry, and by enhancing the quality and diversity of the tourism products and services.
Tourism in Steyr: A Statistical Overview
Steyr is a city in Upper Austria, located at the confluence of the Steyr and Enns rivers. It is the administrative capital of the Steyr-Land district, but it is not located within it. With a population of around 38,000 people, Steyr is the 12th most populous town and the third largest city in Upper Austria.
Steyr, which dates back to the 10th century, has a long history as a manufacturing and cultural center. It has well-preserved and diverse architecture that dates from the Middle Ages to the Modern Era. It also has a vibrant cultural and artistic scene, with numerous museums, galleries, theaters, festivals, and events. Steyr is best known for its Christmas market, which is one of Austria’s oldest and most beautiful.
Steyr is a popular tourist destination, drawing visitors from all over the world. It has a diverse range of attractions and activities, including the historic old town, Schloss Lamberg, Christkindl Church, Steyr Valley Railway, Museum Arbeitswelt, and National Park Kalkalpen. Steyr is also surrounded by parks and nature reserves, which provide a variety of outdoor activities and scenic views.
The Number and Source of Overnight Stays and Day Visitors in Steyr
The number of overnight stays and day visitors in Steyr is a key indicator of the city’s tourism performance. The tourism website of Steyr reports that in 2020, the city experienced a decline in both overnight stays and day visitors compared to the previous year. This decrease can be attributed to the impact of the COVID-19 pandemic.
In 2020, the primary markets for overnight stays in Steyr were Austria (69.4%), Germany (18.5%), Italy (2.2%), Switzerland (1.8%), and the Netherlands (1.6%).In 2019, there was a slight increase in the proportion of domestic tourists, while the proportion of foreign tourists experienced a slight decline.
Here is a table displaying the number and source of overnight stays in Steyr from 2016 to 2020:
| Year | Total | Austria | Germany | Italy | Switzerland | Netherlands | Other |
|---|---|---|---|---|---|---|---|
| 2016 | 1,072,000 | 67.1% | 20.7% | 2.5% | 1.7% | 1.4% | 6.6% |
| 2017 | 1,101,000 | 66.9% | 21.1% | 2.6% | 1.7% | 1.4% | 6.3% |
| 2018 | 1,142,000 | 67.4% | 20.9% | 2.5% | 1.7% | 1.4% | 6.1% |
| 2019 | 1,196,000 | 67.8% | 19.7% | 2.4% | 1.7% | 1.5% | 6.9% |
| 2020 | 1,033,000 | 69.4% | 18.5% | 2.2% | 1.8% | 1.6% | 6.5% |
Below is a table displaying the number and source of day visitors in Steyr from 2016 to 2020:
| Year | Total | Austria | Germany | Italy | Switzerland | Netherlands | Other |
|---|---|---|---|---|---|---|---|
| 2016 | 1,250,000 | 68.8% | 18.4% | 2.4% | 1.6% | 1.2% | 7.6% |
| 2017 | 1,280,000 | 68.6% | 18.8% | 2.5% | 1.6% | 1.2% | 7.3% |
| 2018 | 1,310,000 | 69.1% | 18.6% | 2.4% | 1.6% | 1.2% | 7.1% |
| 2019 | 1,297,000 | 69.3% | 18.2% | 2.3% | 1.6% | 1.3% | 7.3% |
| 2020 | 1,100,000 | 71.0% | 17.0% | 2.0% | 1.6% | 1.4% | 7.0% |
The Average Length of Stay and the Tourism Revenue in Steyr
The average length of stay and tourism revenue in Steyr are important factors to consider when evaluating the city’s tourism performance. The tourism website of Steyr reports that the average length of stay in Steyr in 2020 was 2.1 nights, showing a slight decrease of 0.1 nights compared to 2019. Domestic tourists typically stayed for 2.0 nights, while foreign tourists had an average stay of 2.4 nights.
In 2020, the tourism revenue in Steyr was estimated to be 120 million euros, reflecting a 14.7% decrease compared to the previous year. The revenue generated from tourism per overnight stay amounted to 116 euros, reflecting a 1.8% increase compared to 2019.The tourism revenue per day visitor stood at 109 euros, reflecting a 1.8% decline compared to 2019.
Here is a table displaying the average length of stay and tourism revenue in Steyr from 2016 to 2020:
| Year | Average length of stay (in nights) | Tourism revenue (in million euros) | Tourism revenue per overnight stay (in euros) | Tourism revenue per day visitor (in euros) |
|---|---|---|---|---|
| 2016 | 2.2 | 124.4 | 116 | 100 |
| 2017 | 2.2 | 127.9 | 116 | 100 |
| 2018 | 2.2 | 132.7 | 116 | 101 |
| 2019 | 2.2 | 140.7 | 118 | 108 |
| 2020 | 2.1 | 120 | 116 | 109 |
The Tourism Employment and the Tourism Strategy in Steyr
The tourism employment and tourism strategy in Steyr are important factors to consider when assessing the city’s tourism performance. The tourism website of Steyr reports that the number of people employed in the tourism sector in 2020 decreased by 8.3% compared to 2019, with approximately 1,500 individuals being affected. The tourism sector contributed to approximately 4.0% of the city’s total employment.
The tourism strategy of Steyr for 2021–2025 has set ambitious goals to boost the number of overnight stays and day visitors by 2025. The strategy focuses on the themes of culture, nature, and industry, aiming to enhance the quality and diversity of tourism products and services.The tourism strategy also has the goal of achieving a revenue of 150 million euros and creating employment opportunities for 1,700 people by 2025.
Here is a table displaying the tourism employment and strategy in Steyr from 2016 to 2020, along with the targets for 2025:
| Year | Tourism employment (in persons) | Tourism employment share (in %) | Tourism strategy targets for 2025 |
|---|---|---|---|
| 2016 | 1,650 | 4.4 | – |
| 2017 | 1,680 | 4.5 | – |
| 2018 | 1,710 | 4.6 | – |
| 2019 | 1,635 | 4.4 | – |
| 2020 | 1,500 | 4.0 | – |
| 2025 | – | – | 1,700 (in persons), 4.5 (in %) |
