Tourism In Schwaz
The holiday resorts of Karwendel and Achensee are easily accessible from the charming town of Schwaz. With so many copper and silver mines, it was the largest mining metropolis in Europe in the fifteenth and sixteenth centuries. Notable residents include the scholar Paracelsus and the influential Fugger family, European bankers. The Fugger House, the late Gothic Trading House, and the parish church with two steeples are among the witnesses to the vibrant past.
The town has several interesting sites: the little railway still transports visitors into the silver mine and the Schwaz Municipal Museum at Freundsberg Castle records the long history of the location. Then you may unwind in the heroic atmosphere of the castle bar. On the other hand, the old town appeals with its variety of colorful historic buildings, meandering streets featuring the Town Gallery and Enzenberg Palace, stores, and small, friendly bars.
For those on active holidays, Schwaz has wonderful surroundings. There are hiking paths to Mount Kellerjoch and an outdoor swimming pool close by opening in the summer. The perspective of the Inn Valley is quite amazing! Particularly in high summer when alpine flowers are in full bloom, the Mountain Huts at Gartalm (1,848 m a.s.l.) and Geolsalm are rather popular. Mt. Kellerjoch turns into a ski resort in the winter, replete with a 14-kilometer toboggan slope.
Category | Statistics |
---|---|
Number of tourists | 186,312 in 2019, an increase of 4.6% compared to 2018 |
Number of overnight stays | 561,742 in 2019, an increase of 3.7% compared to 2018 |
Average length of stay | 3.0 days in 2019, slightly lower than the Tyrolean average of 3.2 days |
Main source markets | Germany (46.5%), Austria (19.9%), the Netherlands (10.8%), and Switzerland (4.5%) |
Peak season | July and August, accounting for 40.4% of the total overnight stays |
Lowest season | November and December, accounting for 7.6% of the total overnight stays |
Overall satisfaction rating | 8.6 out of 10 in 2019, higher than the Tyrolean average of 8.4 |
Main factors of satisfaction | Friendliness of the locals, quality of the accommodation, cleanliness of the environment, and diversity of the activities |
Most popular activities | Hiking, sightseeing, cycling, skiing, and cultural events |
Most popular attractions | Schwaz Silver Mine, Freundsberg Castle, Parish Church, Museum of Peoples, and City Gallery of Schwaz |
Main sources of information | Internet, friends and relatives, travel agencies, and brochures |
Main reasons for choosing Schwaz | Natural beauty, historical and cultural heritage, proximity to other places, and recommendations from others |
Total economic impact | 83.9 million euros in 2019, an increase of 4.2% compared to 2018 |
Total employment impact | 1,375 jobs in 2019, an increase of 3.8% compared to 2018 |
Contribution to gross regional product | 7.6% of the Schwaz district in 2019, higher than the Tyrolean average of 6.9% |
Contribution to tax revenue | 12.5% of the Schwaz district in 2019, higher than the Tyrolean average of 10.7% |
Tourism In Schwaz - Statistics
Rich in history, culture, and environment, Schwaz draws many of visitors. Schwaz’s tourism benefits the local tax income, jobs, and economy as well as the city and region’s overall state. Among the visitors who value the range of sights, activities, and events the city presents, Schwaz’s tourism also boasts great degree of pleasure. One should definitely visit and investigate Schwaz.
Number of Tourists
The Tyrolean Tourism Board’s official figures show that Schwaz had 186,312 visitors overall in 2019, a 4.6% rise over 2018. With 561,742 overnight stays—an increase of 3.7% from 2018—this is compared to Though somewhat less than the Tyrolean average of 3.2 days, the average length of stay was 3.0 days.
With 46.5% of the visitors from Germany, followed by Austria (19.9%), the Netherlands (10.8%), and Switzerland (4.5%), most of them The remaining visitors hailed from Italy, Belgium, France, the UK, and the US among other nations.
With 40.4% of the total overnight stays in Schwaz, July and August were the busiest travel seasons there. With 7.6% of the whole overnight stays, November and December had the lowest seasons.
Tourist Satisfaction
The Tyrolean Tourism Board’s guest poll indicates that Schwaz had great 2019 tourist satisfaction. At 8.6 out of 10, the general level of satisfaction exceeded the Tyrolean average of 8.4. The friendliness of the people, the quality of the lodging, the cleanliness of the surroundings, and the variety of the activities were the primary elements influencing the contentment.
Hiking, sightseeing, cycling, skiing, and cultural events were the most often appreciated pastimes by the visitors of Schwaz. The most often visited sites in Schwaz by the visitors were the Schwaz Silver Mine, the Freundsberg Castle, the Parish Church, the Museum of Peoples, and the City Gallery of Schwaz.
The internet, friends and relatives, travel companies, and brochures were the primary information tools the visitors used to help them schedule their vacation to Schwaz. The natural beauty, historical and cultural legacy, closeness to other locations, and personal recommendations from others were the key factors guiding the visitors to Schwaz as their choice.
Economic Impact
The Tyrolean Tourism Board’s economic impact analysis shows that, in 2019, tourism in Schwaz brought in 83.9 million euros overall—a 4.2% rise over 2018. From the expenditure of the visitors on lodging, food and drink, transportation, and other services, tourism had a direct impact of 54.4 million euros. Spending of the tourism-related companies on labor, taxes, and supplies resulted in an indirect impact of tourism worth 29.5 million euros.
With 1,375 jobs supported overall in 2019, Schwaz’s tourism helped to rise 3.8% over 2018. With 894 jobs directly employed—that is, from the operations of hotels, restaurants, stores, and attractions—that relates to tourism. 481 jobs, derived from the employment of suppliers and service providers of the tourism-related companies like farmers, manufacturers, and utilities, were the indirect employment of tourism.
Higher above the Tyrolean average of 6.9%, tourism in Schwaz added to 7.6% of the gross regional product of the Schwaz district in 2019. Higher than the Tyrolean average of 10.7%, tourism in Schwaz also helped to provide 12.5% of the overall tax income of the Schwaz district in 2019.
Tourism In Schwaz - Overview
Nestled in the Austrian Alps, Schwaz is a little town with great natural beauty, history, and culture. Popular among tourists of all ages and interests, it presents a range of sights, activities, and events.
The administrative center of the Schwaz district in the state of Tyrol is Schwaz itself. About thirty miles east of Tyrol’s capital, Innsbruck, it is found in the lower Inn valley. Comprising an area of 20.17 km2, its population is roughly 13,000.
Rich in history, Schwaz is particularly well-known as a Middle Ages silver mining hub. Coins were struck from Schwaz’s silver, which also funded the arts and sciences and helped with war money. The city hosted emperors, nobles, artists, and academics, therefore serving as a political and cultural center.
Popular with tourists for its range of attractions, activities, and events is Schwaz as well. The ancient town of the city is a pedestrian zone where guests may enjoy the Gothic architecture, vibrant facades, and little stores and cafes. From the silver mining age to the modern scene, the museums and galleries of the city highlight its history, art, and culture. Hiking, biking, skiing, and sightseeing among other outdoor pursuits find perfect settings in the city.
Combining historical sites, cultural appeal, and natural beauty, Schwaz presents a special fusion of old-world elegance and modern conveniences. This is a place where guests may enjoy the real and many facets of Tyrol and Austria.
Getting to Schwaz
Depending on the taste, budget, and visiting time, Schwaz is conveniently reachable by several kinds of transportation.
Visits can drive to Schwaz by automobile from the A12 motorway, which links Innsbruck and Munich. Schwaz has numerous exits depending on the way they are coming from. The city center has parking lots like the Parkhouse Schwaz and the Parkplatz Burg Freundsberg.
Visitors may reach Schwaz by train from either the German Railways (DB) or the Austrian Federal Railways ( ÖBB). About fifteen minutes’ walk from the old town, the rail station lies on the southern side of the city. From the station, they can also ride a bus or a cab to get at their destination.
Visitors may reach Schwaz via bus from the VVT (Tyrolean Transport Association). Schwaz may be reached from other towns and villages in the region by many bus lines including Innsbruck, Jenbach, Zell am Ziller, or Mayrhofen. Bus stops close to the shopping center, the old town, or the rail station are found there.
Visitors can fly to the closest airports—Innsbruck Airport (about 40 km distant) or Munich Airport (approximately 170km away) by air. From there, they can head into Schwaz by train, bus, or shuttle service. One can schedule their airport transfer either online or at the airport.
Schwaz Accommodation
Schwaz presents a selection of lodging choices to fit the requirements and tastes of the guests. Schwaz offers lodging for those seeking elegance, comfort, or economy regardless of their priorities.
Regarding luxury lodging, they have options from the Hotel Plankenhof, the Hotel Goldener Löwe, or the Hotel Schwarzbrunn. These hotels provide great service, delicious restaurants, spa treatments, and tasteful accommodations.
Budget-conscious choices abound from the Hotel Gasthof Einhorn Schaller, the Hotel Garni Regina, or the Hotel Alpenrose. These hotels have nice personnel, breakfast, and small lodging rooms.
They could choose a guesthouse or a bed & breakfast in Schwaz for charming and private housing options. They may savor the real food, the homy vibe, and the local hospitality. Schwaz has some guesthouses and bed & breakfasts including the Haus Sonnenschein, the Haus Edelweiss, and the Pension Clara.
They can rent a house or apartment in Schwaz for extra solitude and room. They feel like local and can have their own bedroom, living room, and kitchen. Schwaz has a few holiday rentals including the Ferienwohnung Schallhart, the Ferienwohnung Knapp, and the Ferienwohnung Wechler.
Exploring Schwaz
Schwaz offers a lot of events and attractions reflecting its rich and varied past and present. By visiting the historical sites, cultural attractions, and outdoor activities visitors may discover the history, culture, and architecture of the city.
Historical Landmarks
Many of the historical sites Schwaz has mirror its rich and varied background. By visiting these sites visitors may gain knowledge about the architecture, history, and culture of the city.
The Schwazer Silberbergwerk, or Schwaz Silver Mine, is among the most well-known sites. Being the biggest silver mine in the world in the 15th and 16th centuries, this is where the wealth and glory of the city started. Riding a train, traveling throughout the tunnels, visitors can go on a guided tour within the mine to observe how the miners lived and worked.
The Freundsberg Castle, sometimes known as Burg Freundsberg, is another iconic site. Rising atop a hill, this mediaeval castle surveys the city. Built in the 12th century, it underwent later expansion and renovation. Along with Middle Ages art and culture, visitors may view the castle museum, which showcases Schwaz’s and the region’s history. From the castle terrace, they may also relish the panoramic view of the city and the Alps.
The Parish Church, or Stadtpfarrkirche, marks third importance. With its great tower, this Gothic church rules the old town. Built in the fifteenth century, it boasts a rich inside with altars, frescoes, stained glass windows, and sculptures. Considered as one of the most significant holy Gothic structures in Tyrol and among the few instances of hall churches in Austria.
Cultural Attractions
Schwaz also features a lot of cultural events highlighting the artistic and creative output of the city. Along with the art projects dotting the streets and squares, visitors can tour the museums and galleries of the city.
The Museum der Völker, sometimes known as the Museum of Peoples, is among the cultural gems. This museum features the art and culture of many Asian, African, and Oceanian people. Visitors can view a collection of masks, sculptures, fabrics, jewelry, and other objects illustrating the variety and beauty of human expression.
The City Gallery of Schwaz, sometimes known as Galerie der Stadt Schwaz, is another cultural draw. This collection features the creations of Schwaz and beyond modern artists. Paintings, sculptures, photos, and installations reflecting the current trends and concerns in the art world are among the works of art visitors may view.
The Klangspuren Schwaz, sometimes known as the Sound Tracks Schwaz, is a third cultural draw. Every September, Schwaz and the environs host a music and arts event called Featuring local and international musicians and artists, visitors can savor a schedule of concerts, seminars, talks, and events. Along with multidisciplinary and intercultural projects, the celebration emphasizes modern and experimental music.
Outdoor Activities
Given the breathtaking Alps surroundings, Schwaz is also a fantastic location for outdoor pursuits. Hiking, biking, skiing, or touring lets visitors appreciate the surroundings and clean air.
There is trekking among the outdoor pursuits. Schwaz boasts several hiking paths fit for varying degrees of challenge and appeal. Hiking to the surrounding mountains—the Kellerjoch, the Gilfert, or the Rastkogel—visitor vistas and the flora and fauna are enhanced. They can also climb to the historically significant and culturally valuable places including the Schwaz Parish Church, the Tratzberg Castle, or the Schwaz Silver Mine.
Riding is another outdoor activity. Schwaz boasts several bike routes linking the city with the rest of the region. Visitors might ride up the hills and valleys, across the farms and woodlands, or along the Inn river. Discovering their appeal, they can also ride to the nearby cities and villages as Jenbach, Fügen, or Zell am Ziller.
Skiing is a third outdoor sportsmen activity. Schwaz is near multiple ski areas with slopes and amenities for every type of skier. Skiing at the Hochfügen-Hochzillertal, the Spieljoch, or the Kellerjoch will let visitors experience the snow and the enjoyment. With more than 140 km of slopes and 50 lifts, the Zillertal Arena, the biggest ski area in the Zillertal valley, is another place they might ski.
Schwaz Cuisine
Schwaz cuisine captures Tyrol’s gastronomic customs as well as the inspirations from surrounding nations and areas. Trying some of the traditional foods and specialties allows visitors to enjoy the native Schwaz delicacies.
Schwazer Knödel, sometimes known as Schwaz dumplings, is one of the customary foods. Present with butter, sauerkraut, or salad, these are cheese, bacon, or spinach bread dumplings. One can eat them as a main course or a side dish; they are filling and robust. Found in numerous restaurants and cafes in Schwaz, they are also a normal Tyrolean meal.
Schwazer Krapfen, sometimes known as Schwaz pastries, is another classic delicacy. Deep- fried dough pockets loaded with jam, cheese, or poppy seeds, topped with powdered sugar Considered a snack or a dessert, they are sweet and crunchy. Often presented at the Schwaz Silver Mine Festival and the Schwaz Christmas Market, they are also a festive delicacy.
Schwazer Silberwasser, sometimes known as Schwaz silver water, is a gastronomic highlight of Schwaz. Rich in silver particles, which are supposed to provide health advantages, this is a glittering mineral water. One can drink it as a beverage or mix it with wine or juice; it is revitalizing and refreshing. Purchased from the Schwaz Silver Mine or the Schwaz City Pharmacy, this is also a distinctive memento.
Schwaz boasts a lot of eateries with different cuisines and ambiance. Schwaz offers a somewhere to eat whether guests are seeking exquisite restaurants, little cafeterias, or something in between.
Regarding fine eating, they have options from the Restaurant Schwarzbrunn, Restaurant Goldener Löwe, or Restaurant Plankenhof. These eateries present great cuisine created from locally grown, fresh food presented in classy settings. They can savor the Tyrolean, Austrian, or international cuisine as well as the wine choices and the hospitality.
They have options for small cafeterias from the Cafe Munding, the Cafe Konditorei Rainer, or the Cafe Konditorei Fiegl. Made with traditional recipes and premium ingredients, these cafés present mouthwatering pastries, cakes, and chocolates. Along with the ambiance and the personnel, they can savor the coffee, tea, or hot chocolate.
Festivals and Events
Schwaz hosts a lot of celebrations honoring the customs, diversity, and inventiveness of the city. Attaching some of these activities allows visitors to join the residents and enjoy Schwaz’s festive mood.
Annual Celebrations
Schwaz celebrates various yearly events honoring the customs, past of the city, and culture. Attaching some of these activities allows visitors to join the residents and enjoy Schwaz’s festive mood.
- The Schwazer Silberbergwerkfest, sometimes known as the Schwaz Silver Mine Festival, marks one of the yearly events. Every July the old town hosts this festival with a medieval theme. Historical reenactments, musical presentations, handicap demonstrations, and market booths are on view for visitors. They can also engage in contests and activities while dressing in mediaeval garbs.
- The Schwazer Christkindlmarkt, or Schwaz Christmas Market, is another yearly festivity. Every December in the ancient town, there is a classic Christmas market. Visitors will find the nativity scene, the big Advent wreath, and the lit buildings. They can try the mulled wine, gingerbread, and roasted chestnuts as well as buy handicaps, decorations, and gifts.
- The Schwazer Knappenadvent, sometimes known as the Schwazer Miners’ Advent, is a highlight of Schwaz festival. Every December in the Schwaz Silver Mine, this is a unique Advent celebration. Along with listening to the miners’ singing and seeing their procession, visitors can go candlelit within the pit. They can also study the customs and past of the Schwaz miners and their families.
Cultural Events
Schwaz also hosts a lot of cultural activities highlighting the uniqueness, inventiveness, and community of the city. Attending some of these events will let guests savor Schwaz’s music, artwork, and entertainment.
- The Schwazer Klangspuren, sometimes known as the Schwaz Sound Tracks, is one of the cultural gatherings. Every September, Schwaz and the environs host a music and arts event called Featuring local and international musicians and artists, visitors can savor a schedule of concerts, seminars, talks, and events. Along with multidisciplinary and intercultural projects, the celebration emphasizes modern and experimental music.
- The Schwazer Film festival, sometimes known as Schwaz Film Festival, is another cultural event. Every October, Schwaz and the neighboring towns host this film festival. From several countries and genres, visitors may view a range of movies, documentaries, and short videos. They can also engage in seminars and meetings, meet directors, performers, and reviewers,
- The Schwazer Stadtlauf, sometimes known as the Schwazer City Run, is a community event organised by Schwaz. Every June Schwaz hosts a running event like this. Running through the city and the countryside, visitors can join the runners of many ages and ability. They can also celebrate the sport and the health, assist the runners, appreciate the cuisine and music.