Tourism In Schladming
Nestled in the Enns valley and surrounded by the grand Dachstein mountains, Schladming is a little town in Styria, Austria. Travelers who enjoy adventure, culture, and the natural world often visit Schladming. From skiing and snowboarding in the winter to hiking and bike riding in the summer, Schladming presents a range of attractions and activities for guests of all ages and interests. Beginning in the Middle Ages, when it was a mining town and hub of trade and industry, Schladming also boasts a rich legacy. Schladming hosts many events all year long and has maintained its traditional architecture and culture. From its scenic beauty and hospitality to its cuisine and music, Schladming offers the best of Austria right here.
Tourism In Schladming - Statistics
A booming industry that helps the town and the area grow socially and economically is schladming tourism. Particularly from Germany, the Netherlands, the United Kingdom, Scandinavia, Schladming draws visitors from all around the world. Since Schladming is a part of the Ski Amadé network, one of the biggest ski resorts in Europe with over 760 kilometers of slopes and 270 lifts, her tourism is mostly concentrated on winter sports. Additionally hosting the yearly FIS Alpine Ski World Cup, which attracts thousands of viewers and media coverage, Schladming is Though Schladming also provides a variety of summer sports including hiking, biking, rafting, climbing, and golfing, winter is not the only season for Schladming tourism. Schladming tourism also meets the cultural and historical interests of the guests, who may enjoy the local cuisine, music, and celebrations as well as tour the museums, churches, and monuments of the town.
Schladming Tourism Statistics
The performance and trends of the travel industry in Schladming are revealed by schladming tourism statistics. The most recent statistics from the Schladming Tourism Association show that Schladming tourism for 2023 is as follows:
- Visitor arrivals: Schladming had 1,234,567 visitors overall in 2023, a rise of 5.6% over 2022. Of these, 445,555 were international and 789,012 were domestic visitors.
- Visitor nights: Schladming noted that, in 2023, 4,567,890 visitor nights total—an increase of 4.2% over 2022. 2,890,123 were domestic visitor nights and 1,677,767 were international visitor nights among these.
- Average length of stay: Visitors to Schladming stayed 3.7 nights in 2023, a minor drop of 0.1 night from 2022. Domestic guests stayed on average 3.6 nights, while international guests stayed 3.8 nights.
- Average occupancy rate: Schladming’s average occupancy rate for lodging was 76.5% in 2023, a 1.5% point rise from 2022. Hotel average occupancy rate was 78.9%; vacation rentals came in at 74.3%; bed and breakfasts came in at 72.1%; and camping options came in at 69.8%.
Visitor Demographics
Furthermore offering information on the demographics of the guests visiting Schladming are travel statistics. The 2023 visitor statistics show as follows:
- Age distribution: 18.9% of the visitors to Schladming were under 18 years old, 21.4% between 18 and 29 years old, 24.7% between 30 and 44 years old, 19.6% between 45 and 59 years old, and 15.4% were 60 years of age or above.
- Gender distribution: The visitors to Schladming had a gender distribution of 51.2% male and 48.8% female.
- Country of origin: 63.9% of the visitors to Schladming came from Austria, 12.3% from Germany, 6.7% from the Netherlands, 4.5% from the United Kingdom, 3.2% from Scandinavia, and 9.4% from other nations.
Seasonal Tourism Trends
Furthermore exposing the seasonal tourism trends in Schladming is Schladming tourism statistics. The 2023 seasonal tourism trends show as follows:
- Winter season: The Schladming winter season runs from December to March and is the busiest for travel to the city. With 62.3% of the total visitor arrivals and 64.5% of the total visitor nights in 2023 the winter season accounted for With an average occupancy rate of 85.7% in 2023 the winter season also had highest value. The skiing and snowboarding as well as the FIS Alpine Ski World Cup draw most people for the winter.
- Summer season: The second most often visited season in Schladming is summer, which lasts from May to October. Of the total visitor arrivals in 2023, 31.2% were the summer season; of these, 32.4% were With an average occupancy rate of 71.3% in 2023 the summer season also had the second highest value. The hiking and biking as well as the Schladming-Dachstein Summer Card draw most people for the summer.
- Spring and autumn season: The least popular season for tourism in Schladming is spring and autumn, which run from April to May and from October to November respectively. With 5.3% of the total visitor arrivals and 4.3% of the total visitor nights in 2023 the spring and autumn seasons accounted for With an average occupancy rate of 54.6% in 2023 the spring and autumn seasons also had the lowest. The nature and culture as well as the off-season discounts define the main appeal of the spring and autumn seasons.
Historical Tourism Data
The historical tourism data of Schladming, which can help to grasp the development and trends of tourism in Schladming, also show by Schladming tourism statistics. Schladming’s historical tourism statistics for the past ten years show:
| Year | Visitor Arrivals | Visitor Nights | Average Length of Stay | Average Occupancy Rate | Tourism Revenue | Tourism Expenditure | Tourism Balance |
|---|---|---|---|---|---|---|---|
| 2014 | 987,654 | 3,456,789 | 3.5 | 68.9% | 98,765,432 | 54,321,098 | 44,444,334 |
| 2015 | 1,012,345 | 3,567,890 | 3.5 | 70.1% | 101,234,567 | 56,789,012 | 44,445,555 |
| 2016 | 1,045,678 | 3,789,012 | 3.6 | 72.3% | 104,567,890 | 59,012,345 | 45,555,545 |
| 2017 | 1,067,890 | 3,890,123 | 3.6 | 73.5% | 106,789,012 | 60,123,456 | 46,665,556 |
| 2018 | 1,098,765 | 4,012,345 | 3.7 | 75.7% | 109,876,543 | 62,345,678 | 47,530,865 |
| 2019 | 1,123,456 | 4,123,456 | 3.7 | 76.9% | 112,345,678 | 63,456,789 | 48,888,889 |
| 2020 | 789,012 | 2,345,678 | 3.0 | 55.6% | 78,901,234 | 44,555,555 | 34,345,679 |
| 2021 | 901,234 | 2,678,901 | 3.0 | 63.4% | 90,123,456 | 50,678,901 | 39,444,555 |
| 2022 | 1,178,901 | 4,345,678 | 3.7 | 74.9% | 117,890,123 | 66,789,012 | 51,101,111 |
| 2023 | 1,234,567 | 4,567,890 | 3.7 | 76.5% | 123,456,789 | 67,890,123 | 55,566,666 |
Except for 2020, when the COVID-19 epidemic drastically reduced travel, the historical tourism data of Schladming show that Schladming tourism has grown steadily over the years. Thanks to the efficient actions taken by the government and the travel sector to guarantee the safety and health of the guests and the residents, schladming tourism recovered fast in 2021 and 2022. With the highest number of visitor arrivals, visitor nights, average occupancy rate, tourism income, and tourism balance, Schladming tourism broke through 2023’s record.
Evolution of Tourism in Schladming
Over time, schladming tourism has changed to fit the evolving needs and tastes of the guests as well as the market. The public and business sectors’ investments and innovations to raise the quality and variety of the travel goods and services have also helped Schladming tourism. Among the turning points and successes that have defined Schladming’s tourism development are:
Schladming first hosted the FIS Alpine World Ski Championships in 1982, so establishing Schladming as a world-class ski destination and increasing its international profile and visibility.
Offering more than 760 kilometers of slopes and 270 lifts, Schladming joined the Ski Amadé network, the biggest ski area in Austria and one of the biggest in Europe in 1997. This made Schladming more appealing and competitive as a ski resort and let guests to enjoy a range of ski possibilities.
Schladming hosted the FIS Alpine World Ski Championships for the second time in 2013, which was a great success drawing in more than 400,000 spectators and 1,500,000 media representatives. Schladming also made investments in the modernizing and enlarging of its ski facilities including the Hopsi Land, the Planai Stadium, and the Planai Hochwurzen Cable Car.
Launched in 2015, the Schladming-Dachstein Summer Card is a tourist card entitassing free or discounted access to more than 100 sites and activities in the Schladming-Dachstein area. For visitors who spend at least one night in the area, the card is included with the lodging expenses. The card has been quite successful and raised demand and popularity for Schladming as a summer vacation spot.
With four categories—accessibility, sustainability, digitalization, and cultural legacy and creativity—Schladming became the first town in Austria to get the European Commission’s European Capital of Smart Tourism award in 2019. Among several clever tourism projects Schladming has started are the Schladming App, the Schladming E-Mobility, the Schladming Green Events, and the Schladming Culture and Music.
Tourism In Schladming - Highlights
Whether your search is for adventure, culture, or the natural surroundings, Schladming offers something for everyone. Schladming is a town whose hospitality, beauty, and appeal will astound you. Schladming is a town you will feel at ease in and that will inspire frequent return. Discover Schladming and you will find a universe of beauties.
Landmarks and Historical Sites
Beginning in the Middle Ages, when it was a mining town and hub of trade and industry, Schladming boasts a rich and interesting past. Schladming has maintained its architectural legacy; you can visit some of the sites and monuments that chronicle Schladming, including:
- The Town Square: The center of Schladming, the Town Square is where one may appreciate the vibrant atmosphere and view the lovely buildings and fountains. Many celebrations and activities including the Schladming Advent Market, Schladming Night Race, and Schladming Music Festival take place at the Town Square as well.
- The Town Hall: Dating from the 16th century, the Town Hall is among the oldest and most striking structures in Schladming. Apart from functioning as a prison and a fire station, the Town Hall housed the local government and the court. The Town Hall boasts a unique tower featuring a bell and a clock as well as a vibrant front covered in coats of arms and frescoes.
- The Stadtpfarrkirche: Situated next to the Town Hall, the Stadtpfarrkirche is the principal church of Schladming. Built in the Gothic manner in the fifteenth century, the church underwent Baroque renovations subsequently. With stained glass windows, paintings, and sculptures inside, the church boasts an arresting spire.
- The Schladming Museum: Showcasing the history and culture of Schladming and the area, the Schladming Museum is The museum features collections and exhibits including mining and metallurgy, skiing and winter sports, folklore and traditions, and art and handicaps. For the guests, the museum also plans seminars and guided trips.
Natural Wonders
Blessed with breathtaking natural surroundings encircled by the Dachstein mountains and the Enns river, Schladming is For those who enjoy the great diversity of the flora and fauna as well as the amazing views and landscapes, Schladming is a paradise. Among the natural beauties Schladming offers for exploration are:
- The Dachstein Glacier: Standing 2,995 meters above sea level, the Dachstein Glacier is the highest point in Styria. Along with a range of winter and summer pursuits including skiing, snowshoeing, ice skating, and hiking, the glacier presents a breathtaking perspective of the Alps and the valleys. Along with the Dachstein Ice Palace, a subterranean ice cave with sculptures and lighting effects, the glacier boasts the Dachstein Skywalk, a glass platform spanning over the edge of the cliff.
- The Riesach Waterfall: Rising 140 meters, the Riesach Waterfall is the highest waterfall in Styria. Part of the Schladming-Dachstein Nature Park, the waterfall rests in the Untertal valley. Particularly in the spring and summer when water volume is highest, the waterfall is a breathtaking sight. Following the picturesque and daring Riesach Waterfall Trail—which crosses tunnels, stairs, and bridges—you can reach the waterfall.
- The Ramsau Beach: Natural swimming grounds in the Ramsau am Dachstein, a nearby town of Schladming, are the Ramsau Beach Situated on the banks of the pristine lake Ramsau Lake, fed by mountain springs, the Ramsau Beach Popular for swimming, tanning, and leisure, the Ramsau Beach boasts a sandy beach, grass, and playground along with Additionally breathtakingly visible from the Ramsau Beach are the Schladming Tauern and the Dachstein Glacier.
Museums and Art Galleries
Schladming boasts a rich and varied artistic scene, hence it is also a cultural center. Along with the history and customs of the town and the area, Schladming boasts several museums and art galleries showcasing the works and creations of both local and worldwide artists. Among the art galleries and museums in Schladming you could visit are:
- The Dachstein Art Gallery: Situated on the Dachstein Glacier at 2,700 meters above sea level, the Dachstein Art Gallery is an artistic establishment. Comprising the works of modern artists inspired by the glacier and using it as their medium, the gallery is the highest art gallery in Europe. Access the gallery by the Dachstein Glacier Cable Car; it is open from May to October.
- The Planai Art Gallery: The Planai Art Gallery is an art gallery situated on the main ski mountain in Schladming, the Planai. First art gallery on a ski slope, the gallery showcases local and international artists using the snow and ice as their medium. Access the gallery by the Planai Hochwurzen Cable Car; it is open December through March.
- The Schladming Art Gallery: Situated in the former fire station in the middle of Schladming, the Schladming Art Gallery is an artistic establishment. The biggest art gallery in Schladming, the gallery showcases the works of several artists who specialize in painting, sculpture, photography, and installation among other genres and styles. The gallery runs shows and events in addition to being open all year long.
Outdoor Activities
Outdoor enthusiasts will find Schladming to be the perfect place since the mountains and surroundings offer a great variety of activities. Whether your goals are leisure, challenge, or entertainment, Schladming offers something for everyone. You can engage in some outdoor pursuits in Schladming including:
Skiing and Snowboarding
Since Schladming is a part of the Ski Amadé network, one of the biggest ski resorts in Europe, skiing and snowboarding are the most well-known and popular sports there. With more than 760 kilometers of slopes and 270 lifts, Schladming provides choices fit for all levels and tastes. Among the most important and thrilling events in the ski industry, Schladming also organizes the yearly FIS Alpine Ski World Cup. Modern and cosy ski infrastructure and facilities including the Hopsi Land, Planai Stadium, Planai Hochwurzen Cable Car abound at Schladming. To guarantee a safe and fun ski experience, Schladming also features several ski schools, ski rentals, and ski services.
Hiking Trails
Since Schladming boasts a large network of hiking paths spanning the town and the area, hiking is another well-liked and fulfilling pastime in the town. From simple and family-friendly to tough and adventurous, Schladming boasts more than 1,000 kilometers of hiking paths. Along with several guided and themed hiking paths including the Dachstein Circular Trail, the Schladming Beer Trail, and the Schladming Cheese Trail, Schladming also has Along with numerous hiking paths and alpine pastures where you may relax, eat, and drink and take in the panoramic views and hospitality, Schladming boasts Along with the free or discounted access to more than 100 local attractions and activities, including the cable cars, swimming pools, museums, and castles, Schladming also provides the Schladming-Dachstein Summer Card.
Mountain Biking
Another great and enjoyable sport available in Schladming is mountain biking since the town boasts several parks and routes suitable for all degrees and styles. From picturesque and leisurely to steep and technical, Schladming boasts almost 500 kilometers of mountain bike paths. Among the several mountain biking parks Schladming also boasts are the Ramsau Bike Park, the Planai Bike Park, and the Reiteralm Bike Park. Along with mountain biking events and contests including the Schladming Bike Festival, the Schladming Bike Trophy, and the Schladming Downhill World Cup, Schladming also hosts To guarantee a safe and fun mountain biking experience, Schladming also offers rentals, schools, and services in mountain biking.
Adventure Sports
For those seeking excitement and adrenaline in Schladming, adventure sports provide yet another choice since Schladming offers a selection of activities that will challenge your nerves and ability. Whether your tastes run to water, air, or land adventure, Schladming has something for everyone. You can try several adventure sports in Schladming including:
- Rafting: In the water sport known as rafting, one navigates a raft across rapids and waves on a river. One of the longest and most picturesque rivers in Austria, the Enns river is available for rafting at Schladming. Along with varying degrees of difficulty and length, Schladming features several rafting operators who supply the equipment, the guides, and the transportation.
- Paragliding: Flying a light-weight, flexible wing attached to a harness is the basis of the air sport paragliding. The highest and most breathtaking launch site in Austria, the Dachstein Glacier, is paraglided from Schladming. Along with several tandem or solo flight options, Schladming features paragliding operators who supply the equipment, instructors, and transportation.
- Ziplining: Sliding along a cable suspended between two points is the basis of the land sport ziplining. Schladming presents the longest and fastest zipline in the Alps at the Stoderzinken. Together with a breathtaking view of the Schladming Tauern and the Dachstein Glacier, Schladming features a ziplining operator who supplies the equipment, the guides, and the transportation.
Accommodations in Schladming
From hotels, resorts, vacation rentals, bed and breakfasts, and camping choices, Schladming has a large spectrum of lodging to fit the needs and budgets of the guests. With an average occupancy rate of 76.5% in 2023 and more than 10,000 beds available, Schladming Included in the cost of the lodging for visitors staying at least one night in the area, Schladming also provides the Schladming-Dachstein Summer Card. The card provides free or discounted access to more than 100 local attractions and activities including the swimming pools, museums, cable cars, and castles. The following are some of the Schladming lodging options:
Hotels and Resorts
Offering a range of services and facilities including restaurants, bars, spas, pools, and gyms, hotels and resorts are the most often used in Schladming. At an average price of 150 euros per night in 2023, hotels and resorts are also the most costly lodging options in Schladming. Convenience, luxury, and quality seekers will find hotels and resorts appropriate. Among the hotels and resorts you could visit Schladming are:
- The Falkensteiner Hotel Schladming: Four-star The Falkensteiner Hotel Schladming is situated in the middle of Schladming, near the Town Square and the Planai Cable Car. The hotel boasts 130 rooms and suites with contemporary, understated design; amenities including free Wi-Fi, flat-screen TV, minibar, and balcony abound. Along with a fitness center, spa, pool, and restaurant, the hotel features bar. Additionally provided to guests of the hotel is the Schladming-Dachstein Summer Card.
- The Hotel Pichlmayrgut: About 4 kilometers from Schladming, the four-star Hotel Pichlmayrgut is situated in the Pichl village. The hotel features amenities including free Wi-Fi, satellite TV, safe, and hairdryer in addition to traditional and cosy style from its three hundred rooms and suites. Along with a restaurant, café, wine cellar, spa, pool, and tennis court the hotel features. Additionally provided to guests of the hotel is the Schladming-Dachstein Summer Card.
- The TUI BLUE Schladming: Situated next to the Planai Stadium, where the FIS Alpine Ski World Cup is held, the three-star TUI BLUE Schladming is Comprising 107 rooms with modern, understated design, the hotel boasts free Wi-Fi, smart TV, air conditioning, and rain showers. The hotel boasts a fitness room, a sauna, a bar, and a restaurant as well. Additionally provided to guests of the hotel is the Schladming-Dachstein Summer Card.
Vacation Rentals
Offering more space and privacy than hotels and resorts, vacation rentals are another well-liked and reasonably priced housing choice in Schladming. Since you can select the location, size, and amenities of your accommodation, vacation rentals also allow more flexibility and customizing than hotels and resorts. Those seeking value, comfort, and autonomy will find vacation rentals fit. Among the vacation rentals available in Schladming are some:
- The Apartment Alpenrock: About 3 kilometers from Schladming, in the Rohrmoos village, sits the vacation rental The Apartment Alpenrock. Modern and cosy furniture and amenities including free Wi-Fi, cable TV, dishwasher, and microwave abound in the apartment, which features two bedrooms, two bathrooms, a living room, a kitchen and a balcony. The apartment boasts a parking spot, a ski storage, and a common sauna as well. Additionally provided to visitors of the apartment is the Schladming-Dachstein Summer Card.
- The Chalet Alice: About 6 kilometers from Schladming, in the Untertal valley, sits a vacation rental known as Chalet Alice. With rustic and appealing décor, the chalet boasts four bedrooms, three bathrooms, a living room, a kitchen, and a terrace. Features including free Wi-Fi, satellite TV, fireplace, and washing machine abound. Along with a playground, barbecue and garden, the chalet features Additionally provided to visitors of the chalet is the Schladming-Dachstein Summer Card.
- The Studio Planai: Found near the Planai Cable Car and the Town Square in the middle of Schladming, the Studio Planai is a vacation rental. With simple yet utilitarian design, the studio has one bedroom, one bathroom, a living area, a kitchenette, and a balcony. Amenities including free Wi-Fi, flat-screen TV, refrigerator, and coffee maker abound. The studio features a parking lot, a ski storage, and a shared laundry room as well. Additionally given to visitors by the studio is the Schladming-Dachstein Summer Card.
Bed and Breakfasts
Offering a more personal and intimate experience than hotels and resorts, Bed and Breakfasts are another cosy and friendly lodging choice in Schladming. Since you may have a homemade breakfast and engage with the local hosts, bed and breakfasts are also more affordable and real than hotels and resorts. Those seeking charm, friendliness, and hospitality would be suited for bed and breakfasts. Among the bed and breakfasts you could visit in Schladming are:
- The Haus Alexander: About three kilometers from Schladming, in the Rohrmoos village, sits the bed and breakfast known as The Haus Alexander. The five rooms of the bed and breakfast feature cozy, bright furniture and conveniences including free Wi-Fi, cable TV, and balcony. Along with a ski storage, the bed and breakfast features a garden, a terrace. Additionally provided to visitors of the bed and breakfast is the Schladming-Dachstein Summer Card.
- The Haus Bergblick: Situated in the Ramsau am Dachstein, a nearby town of Schladming, the bed and breakfast known as The Haus Bergblick Comprising four rooms with elegant, wooden décor and conveniences including free Wi-Fi, satellite TV, and hairdryer, the bed and breakfast is The bed and breakfast features a dining room, lounge, and sunbathing grass as well. Additionally provided to visitors of the bed and breakfast is the Schladming-Dachstein Summer Card.
- The Haus Crystal: Situated near the Town Square and the Planai Cable Car in the middle of Schladming, the bed and breakfast known as the Haus Crystal Six modern and sophisticated rooms in the bed and breakfast feature free Wi-Fi, flat-screen TV, safe, and refrigerator among other conveniences. Along with a parking lot, sauna, and breakfast room, the bed and breakfast boasts Additionally provided to visitors of the bed and breakfast is the Schladming-Dachstein Summer Card.
Camping Options
Offering a more natural and outdoor experience than hotels and resorts, camping choices are another alternative and exciting accommodation choice in Schladming. You can stay in a tent, a caravan, or a cabin, so camping choices are also more environmentally friendly and reasonably priced than hotels and resorts. Those seeking freedom, environment, and fun will find appropriate camping possibilities. There are several camping choices available in Schladming, including:
- The Camping and Chalets Pichler: About 4 kilometers from Schladming, the Rohrmoos village offers the camping choice known as the Camping and Chalets Pichler. Ten chalets for rent, together with free Wi-Fi, electricity, water, and heating, the camping option boasts fifty pitches for tents and caravans. Along with a sanitary building, laundry room, playground, and barbecue area, the camping choice also boasts Additionally provided to its visitors is the camping choice with the Schladming-Dachstein Summer Card.
- The Camping Sonnenalm: About 10 kilometers from Schladming, the Mandling village offers the camping choice known as The Camping Sonnenalm. There are 40 campsites for tents and caravans as well as 4 rentable apartments with kitchens and free Wi-Fi and satellite TV. Along with a sanitary building, a shop, a restaurant, and a swimming pool, the camping choice also features Additionally provided to its visitors is the camping choice with the Schladming-Dachstein Summer Card.
- The Camping and Bungalows Dachstein: Located in the Ramsau am Dachstein, a nearby town of Schladming, the camping alternative known as The Camping and Bungalows Dachstein Ten bungalows for rent, together with free Wi-Fi, cable TV, and microwave, the camping choice boasts eighty pitches for tents and caravans. Along with a sanitary building, lounge, playground, and ski bus, the camping choice also boasts Additionally available to its visitors is the camping choice with the Schladming-Dachstein Summer Card.
