Tourism In Murau
Comprising the lovely Nockberge and Schladminger Tauern mountain ranges, Murau is an enchanted municipality in Styria region of Austria. Murau is well-known for its rich historical, cultural, and natural legacy as well as for its famous brewery producing the Murauer beer. Murau provides guests with the chance to engage in a variety of outdoor sports, fully experience the authentic Austrian way of life, and explore the amazing local beauty.
Murau Tourism Statistics
Murau reported 211,000 overnight stays in 2020, a drop of 18.6% from the year before, based on most latest figures given by the Styria Tourism Board. The negative consequences of the COVID-19 epidemic can help to explain this decline. With a longer average stay (3.6 nights) than the area average (2.9 nights), Murau nevertheless kept sixth most popular place in Styria. With 66.8% of its market share taken from Austria, followed by Germany at 18.7% and the Netherlands at 4.4%, Murau’s main source markets were Austria. Visitors to Murau mainly liked January, February, July, and August.
Visitor Demographics
Families or couples looking for a calm and active holiday against a backdrop of environment and culture usually make up Murau’s regular tourist population. The traditional customs and rituals, the gastronomic delicacies and regional products, as well as Murau’s creative past captivate the people. They also really want to engage in the several outdoor activities Murau offers: skiing, hiking, cycling, swimming, and forest bathing. The users really respect the quality and friendliness of the hotel and service providers in Murau as well as the friendly and inviting atmosphere of the town and the surrounds.
Seasonal Tourism Trends
Travelers from all year long find Murau appealing because of its distinctive attractions and activities that change with the season. Popular winter ski resort Murau offers a variety of snow sports and winter activities fit for people of all ages and ability level. An energizing place in the spring, Murau lets visitors enjoy the beautiful surroundings and friendly vibe. With abundant opportunities for water sports and swimming in its natural lakes and pools, Murau is a dynamic and sun-drenched place all through the summer. Visitors could also have fun with festivals, musical concerts, and cultural activities. Fall Murau is a lively and welcoming place where one may enjoy the magnificence of the harvest season and become fully submerged in the rich customs and celebrations of the area.
Accommodation Occupancy Rates
The sort of lodging and the season affect Murau’s accommodation occupancy rates. Winter and summer have usually the greatest occupancy rates; spring and fall have the lowest occupancy rates. With Murau’s average occupancy rate for all kinds of accommodation in 2020 at 38.9%, it was below the regional average of 41.4%. In Murau, hotels (46.1%), vacation homes (28.9%), and guesthouses (12.8%) predominated kinds of accommodation. Above the area average of 66.9 euros, Murau’s average daily rate for all kinds of lodging in 2020 was 69.4 euros.
Economic Impact of Tourism
The economic development of Murau and its environs depends much on tourism, which is also a vital and necessary activity. While helping to preserve and promote the natural and cultural history of the area, tourism generates employment possibilities and economic wealth for the nearby population. It also is very important for guaranteeing the destination’s long-term social and environmental sustainability. With 14.2% of the regional gross domestic product, tourism in Murau generated a total value of 49.8 million euros in direct and indirect economic benefits according on a survey carried out by the Styria Tourism Board. At 15.6% of the total area employment, tourism in Murau helped to create 1,300 jobs in 2019.
Overview of Tourism in Murau
The economic development and progress of Murau and the surrounding area depend critically on tourism, which is also absolutely necessary. While helping to preserve and promote the natural and cultural history of the area, tourism generates employment possibilities and economic wealth for the nearby population. It also is very important for guaranteeing the destination’s long-term social and environmental sustainability. Murau is an unmatched and seductive tourist destination with a lot of interesting attractions and unique qualities. These comprise:
- Together with its modern and creative uses in art, architecture, and building, the Holzmuseum is a specialist institution displaying the historical and cultural value of wood and timber in the area.
- Along with a varied selection of slopes and trails fit for skiers and snowboarders of all ability levels, the Frauenalpe is a ski and snowboard destination with broad views of the Mur valley and the surrounding peaks.
- Renowned for its manufacture of outstanding beer since 1495, the Brauereimuseum Murau is a specialist museum devoted to highlighting the history of the Murauer brewery. The museum lets guests enjoy the several kinds of beer on guided tours and tastings.
- Operating beside the Mur river, the Murtalbahn is a lovely steam train that passes over the perfect scenery of the region. Between Murau and other towns and cities, it offers a calm and aesthetically beautiful means of mobility.
- Comprising a fascinating recreational space with a great variety of plant and animal species, the Zirbitzkogel-Grebenzen Nature Park provides hiking and cycling pathways, natural lakes and pools, and historical and cultural sites.
Travelers visit Murau for different reasons depending on the season, however it appeals to them all year long. Popular winter ski resort Murau offers a variety of snow sports and winter activities fit for people of all ages and ability level. In the spring, Murau is an energizing place where visitors may enjoy the nice surroundings and mood. Murau is a vivid and sunny area with several water sports and swimming possibilities in its natural lakes and pools throughout the summer. It also stages a variety of musical and cultural events and celebrations. Fall Murau is a lively and welcoming place where the rich customs and celebrations of the harvest season are on full show, together with their beauty.
History of Murau
Murau has a long and lavish historical past going back to the 13th century. The Counts of Pfannberg built the Murau Castle as their residence and fortification, therefore founding the town during this period. The town formally became a market town in 1298. Eventually it became the administrative hub of the Duchy of Murau, run by many noble families including the Liechtensteins, the Schwarzenbergs, and the Lobkowiczs. Particularly in the businesses of lumber and wood, fur and leather, and beer and wine, the town was a major center for trade, business, and handicap. Historical events include the Protestant Reformation, the Counter-Reformation, the Peasant Wars, the Napoleonic Wars, and the World Wars have affected the architecture, culture, and society of the town. Among the many notable people who lived in the town were writer and Nobel laureate Elfriede Jelinek, painter and sculptor Hans Adam Weissenkircher, organist Johann Joseph Fux, and poet and playwright Heinrich von dem Türlin.
Culture and Heritage
Murau is a town impacted by its historical and geographical surroundings as well as its modern and global character, therefore reflecting a dynamic and diversified culture. Every year carnival, Easter bonfires, Corpus Christi procession, harvest festival, and Krampus run Murau actively preserves and protects its customs and traditions. Including wood carving, pottery, lace making, and glass blowing, Murau is a community actively supporting and fostering its artistic and creative heritage. Events include the Murau Music Festival, Murau Literary Days, Murau Jazz Festival, and Murau Poetry Slam clearly reflect Murau’s enthusiastic support for and encouragement of its music and literary community. Having people from numerous nationalities, beliefs, and languages—including Slovenes, Croats, Roma, Catholics, Protestants, and Muslims—Murau is a town that values diversity and tolerance.
Explore Murau Attractions
Serving those looking for a peaceful and lively holiday, an enlightening and historical encounter, or an immersing and gorgeous trip, Murau is a town offering a wide range of attractions and activities for visitors to find and value. Notable locations and events accessible to visitors to explore and enjoy Murau consist in:
- Landmarks and Historical Sites: Murau is a town exhibiting rich history and culture with many monuments and historical places. These comprise Mariensäule, Wedam-Schlössl, Burg Grünfels, St. Matthew’s Parish Church, St. Leonhard’s Pilgrimage Church, Murau Castle, Along with enjoying their outstanding architectural and artistic features, visitors have the chance to investigate these famous sites and monuments, thereby learning about their stories and significance.
- Natural Wonders: Comprising a range of natural beauties, Murau is a town that highlights its diversity. These comprise the Mur river, the Rantensee and Auerlingsee lakes, the Rantenbach and Günster waterfalls, the Nockberge and Schladminger Tauern mountains, and the Klippitztörl and Greim cavernues. Along with enjoying the many leisure and educational activities they provide, visitors have the chance to see these amazing natural events and become surrounded in their beauty and appeal.
