Tourism In Mühlbach am Hochkönig
Mühlbach am Hochkönig is part of the Hochkönig area, which comprises three small towns: Maria Alm, Dienten and Mühlbach. The area is known for its hospitality, incredible scenery and fascinating past. Mühlbach am Hochkönig is the oldest and most traditional of the three villages, as it has a long history dating back to the 12th century. Once a copper mining hive, this area’s rich history and energy culture has been heavily shaped by this sector. Attracted by its genuine appeal, friendly atmosphere and extensive range of attractions, Mühlbach am Hochkönig has grown to become a destination of choice for visitors.
Mühlbach am Hochkönig Tourism Statistics
Mühlbach am Hochkönig is today a popular tourist destination, attracting people from all over the world. According to the Hochkönig Tourism Association, the following are the figures for village tourism in 2023:
- Number of guests: 97,892
- Number of overnight stays: 487,460
- Average length of stay: 5 days
- Bed capacity: 3,500
- Occupancy rate: 38%
With an excellent occupancy rate of 60%, Mühlbach am Hochkönig is in high demand for accommodation, especially in winter. Furthermore, the figures show the committed clientele of Mühlbach am Hochkönig: seventy percent of tourists are repeat customers.
Visitor Demographics
Mühlbach am Hochkönig Tourism Statistics
Whether it’s age, nationality or tastes, Mühlbach am Hochkönig attracts a wide spectrum of guests. Below is the tourist profile of the village:
- Age groups: Around forty percent of tourists are between 25 and 44 years old. The third most common age group among participants is from 0 to 14 years old, with 15% of them. Of visitors, around 15% are 65 or over.
- Nationalities: Representing half of the participants, the tourists are mostly German. The second most common nationality is Austrian, with 25% of total visitors. Comprising 10% of the total, Dutch visitors rank third for the most frequently occurring nationality. The remaining 15% are visitors from Belgium, Switzerland, the Czech Republic and Poland, among other nations.
- Preferences: With a surprising 60% of visitors practicing skiing and snowboarding, visitor taste at our facilities leans heavily towards these sports. With twenty percent of their choices, hiking and cycling are the second most used activities by visitors. With 10% of visitors, culture and heritage come in third place. Other options for the top ten percent of visitors include wellness, golf and horse riding.
Seasonal Tourism Trends
Mühlbach am Hochkönig Tourism Statistics
With a series of events that vary according to the seasons, Mühlbach am Hochkönig is a place that offers something all year round. These are the village’s seasonal travel patterns:
- Winter: Mühlbach am Hochkönig attracts visitors from all over the world to its world-class ski resort. This village is a popular choice during this peak season for obvious reasons: excellent snow conditions and first-class infrastructure. The average temperature in winter, which runs from December to March, is -2°C. Skiing, snowboarding, ski touring, snowshoeing, sledding, ice skating and winter hiking are just some of the fun activities available in winter. Winter highlights include the Snowman Festival, New Year’s Eve Fireworks and Ski Opening.
- Spring: During the transitional season, Mühlbach am Hochkönig sees a lovely metamorphosis from a winter wonderland into a rich green sanctuary. Generally lasting from April to May, spring has an average temperature of 10°C. Spring offers a variety of attractions and sports to enjoy, such as mountain go-karting, geocaching, hiking, cycling and exploring the alpine playground. Among the spring events that stand out are the Bicycle Opening, the Spring Awakening and the Easter Market.
- Summer: Mühlbach am Hochkönig is the ideal location during high season as it is a true paradise for outdoor enthusiasts and nature lovers. The average temperature in summer, which runs from June to September, is 18°C. Hiking, cycling, geocaching, go-karting in the mountains, visits to the alpine amusement park, swimming, fishing and golf are just some of the many activities available in the summer. Among notable summer festivities are the Almabtrieb, Harvest Festival, and Knappenfest.
- Autumn: Mühlbach am Hochkönig has a calm and peaceful atmosphere in the low season. This is the ideal time to enjoy the vivid greenery and cool breeze. The average temperature in autumn, which runs from October to November, is around 8°C. Everyone can enjoy the many attractions and events that autumn presents. There’s something for every outdoor enthusiast, from geocaching and go-karting in the mountains to hiking and horseback riding. Visitors can also explore the alpine playground and take part in some much-needed wellness activities. Among the many fascinating activities that autumn offers are the Christmas Concert, the Advent Market and the Krampus Race.
Accommodation Occupancy Rates
Mühlbach am Hochkönig Tourism Statistics
Mühlbach am Hochkönig offers a wide variety of accommodation options, from elegant hotels and chalets to small guesthouses and cozy apartments. Here are the occupancy rates for the village’s accommodation:
- Winter: Thanks largely to the town’s prominence as a ski resort, it has a high occupancy rate during winter. The average occupancy rate in winter is 60%; February has the highest peak at 80%. The average price per night in winter is 100 euros; December sees the biggest increase of 150 euros.
- Spring: The village is between the skiing and hiking seasons, so spring has the lowest occupancy rate. The average occupancy rate in spring is 20%; its lowest point in April comes at 10%. The average price per night in spring is 50 euros; The lowest point in May is 40 euros.
- Summer: The attractiveness of the village as a hiking destination leads to a high occupancy rate throughout the summer. Generally hovering above 50%, the occupancy rate rises in summer; August has the highest peak, at 70%. The average price per night in summer is 80 euros; the peak in July reaches 100 euros.
- Autumn: The city is a peaceful and calm place because autumn has a reduced occupancy rate. The average occupancy rate in the fall is 30%; November with 20% has the lowest point. The average price per night in autumn is 60 euros; The lowest point in October is 50 euros.
Economic Impact of Tourism
Mühlbach am Hochkönig Tourism Statistics
The economy of Mühlbach am Hochkönig relies heavily on tourism, which also helps the village and the surrounding area to expand generally and provide employment opportunities. The economic influence of tourism on the village can be summarized as follows:
- Income: With 80% of all Mühlbach am Hochkönig’s income coming from tourism, the main source of income is Reflecting a 10% increase over the previous year, the village’s tourism income in 2023 amounted to €24.4 million. The main sources of revenue in the travel sector include accommodation, food and beverages, cable cars and souvenirs.
- Employment: With 60% of the population of Mühlbach am Hochkönig working in this sector, tourism is the main source of employment. With 1,200 people working in the wider community in 2023, tourism employment has noticeably increased. This was a 5% increase from last year. Mainly in the areas of hotels, restaurants, transport and entertainment.
- Development: Driving growth in Mühlbach am Hochkönig mainly depends on tourism, as it promotes investment, stimulates creativity and improves the infrastructure of the village as well as the surrounding area. With a notable growth of 15% throughout the year, the town’s tourism development in 2023 amounted to 6 million euros. Tourism development focuses mainly on hotel options, ski facilities, cycle paths and cultural events.
Milestones and Achievements
Mühlbach am Hochkönig Tourism Statistics
Mühlbach am Hochkönig has demonstrated great industry recognition and excellence in the sphere of tourism, thus winning several honors. The following are some notable successes of the village:
- Ski Amadé: Part of the Ski Amadé network, the largest ski region in Europe with 760 kilometers of slopes and 270 lifts, Mühlbach am Hochkönig is For skiers, the network offers a practical choice as it gives access to any ski destination within its scope. Leading digitalization, the chain offers smart ski passes, online booking and a ski app, among other amenities.
- Highking Code: First geotour in Europe, the Highking Code starts in Mühlbach am Hochkönig. Taking players to find 35 geocaches hidden in the magnificent mountains, it provides an exciting treasure hunting experience. Inspired to discover the beauty of the region, the geotour presents a special fusion of adventure, knowledge and fun. Because it so successfully increases awareness and environmental preservation, the geotour is a great model for sustainable design.
- Austrian Ecolabel: Mühlbach am Hochkönig holds the esteemed Austrian Ecolabel, a designation that honors travel companies’ dedication to social and environmental responsibility. This certification guarantees that companies meet sustainability, efficiency and quality criteria, as well as helping to protect local natural and cultural assets. Furthermore, the badge ensures that companies offer consumers fair and open services.
Overview of Tourism in Mühlbach am Hochkönig
Mühlbach am Hochkönig presents the ideal combination between a well-equipped ski resort and a charming mountain community. Constantly seeking to satisfy the demands and expectations of its guests, the village has a highly developed tourist business, effectively managed and also highly respected. Aiming to meet the needs and desires of visitors, the community has a well-considered, aspirational and realistic tourism vision. When it comes to tourism, the community clearly aims to ensure the satisfaction of its guests.
History of Mühlbach am Hochkönig
Overview of Tourism in Mühlbach am Hochkönig
Mühlbach am Hochkönig has a long and interesting history stretching back almost an eighth century. There are four main phases in the village’s history:
- Middle Ages: The Counts of Peilstein built a castle on a hill with a commanding view of the surroundings, thus establishing the settlement of Mühlbach am Hochkönig in the Middle Ages. The stream (Bach) and the mill (Mühl) that ran through the village helped to name it. Originally linked to the Duchy of Styria and then to the Archduchy of Austria, the city was caught up in the wars and conflicts of the time.
- Early Modern Period: Mühlbach am Hochkönig built its first mines in the mountains in the 16th century, thus establishing itself as an important copper mining center during the modern period. The mining business brought life to the town and flourished into a hive of commerce and business. Also in terms of education and culture, the village became a center of scientific and creative activity. Deeply intertwined with the Habsburg Monarchy and later the Austrian Empire, the village was vulnerable to the political and social changes of that century.
- Modern Period: Mühlbach am Hochkönig’s tourist period began in the 19th century, when the first visitors saw the beauty and potential of the village. The small mining town has changed remarkably to become a bustling ski resort. Alongside this growth, the community courageously built the first cable car, hotel and club. The village also joined the renowned Ski Amadé chain, thus confirming its status as a reference destination in the largest ski region in Europe. The village has a historic past, having belonged to the First and Second Republic of Austria. He saw the suffering caused in those times by crises and conflicts.
- Contemporary Period: Mühlbach am Hochkönig has achieved great progress in the travel sector in the 21st century, prioritizing sustainability and embracing digitalization. The community proudly unveiled the world’s first smart ski pass, internet reservation system and eco-friendly hotel. The community also established the Highking Code, the first geotour in Europe, and became known as the base for an exciting mountain treasure hunt. The village maintains ties with the local and global community and is a member of the European Union.
Key Attractions and Features
Overview of Tourism in Mühlbach am Hochkönig
With its wealth of natural beauty and cultural gems, Mühlbach am Hochkönig is a place that truly fascinates its guests. The following are the main highlights and attractions of the village:
- Skiing and snowboarding: With an incredible 760 kilometers of slopes and 270 lifts, Mühlbach am Hochkönig is part of the Ski Amadé network, the largest ski area in Europe. Along with a ski slope, Hochkeil Skitour, aimed at experienced skiers, the village has its own ski resort, Hochkeil, which attracts families and beginners. In addition to being connected to the Hochkönig ski resort, the community offers access to more difficult slopes and incredible panoramic views of the surrounding mountains.
- Hiking and biking: With a network of over 340 kilometers of hiking trails and 120 kilometers of cycle paths, Mühlbach am Hochkönig is a true haven for outdoor enthusiasts. The first geotour in Europe, the Highking Code is launched from the village. Participants in this fascinating treasure hunt can find 35 secret geocaches while walking an incredible mountain path. Situated in the village, Toni’s Alpine Playground is an incredible family adventure park.
- Culture and heritage: Mühlbach am Hochkönig has a very interesting and rich legacy that really enchants people. The various museums, monuments and activities that the city presents allow visitors to explore this past. The community is proud of a copper mining museum that offers an incredible window into the mining industry’s rich past and cutting-edge technologies. Through the mine exhibition, visitors can also delve into the underground life of miners. Comprised of a church, a chapel and a castle that highlights local architecture and art, the village has several celebrations throughout the year, including the Advent Market, the Harvest Festival and Knappenfest. These meetings highlight diverse regional cultures and traditions.
Explore Mühlbach am Hochkönig Attractions
Overview of Tourism in Mühlbach am Hochkönig
Mühlbach am Hochkönig has a wide spectrum of attractions for exploration, including monuments, historic sites, natural beauty and incredible views. The city ensures that any guest can easily access and enjoy the various attractions it presents, which satisfy different interests and preferences. Following are some attractions of the village:
- Landmarks and Historical Sites: Mühlbach am Hochkönig has several historic structures and monuments that exquisitely tell its history and past. These are some of the historic sites and landmarks:
- The Castle: Dating back to the 12th century, this ancient village building is the oldest and most notable in the surrounding area. The Counts of Peilstein built the castle; They governed the village and the surrounding area for many years. The castle has been transformed into a museum displaying the community’s rich history and incredible relics.
- The Church: With roots in the 15th century, the church becomes the focal point of religious and cultural events in the community. Originally built in the Gothic architectural style, the church underwent a Baroque renovation. Composed of a huge altar, a beautiful wooden roof and a large pipe organ, the church has an incredible interior. In addition to its many features, the church has a tower that offers a surprising perspective of the community and the nearby mountains.
- The Chapel: With a rich history dating back to the 17th century, the Chapel is a small but comfortable place of prayer. Built in a classicist style, the chapel was dedicated to Saint Anthony of Padua, patron saint of miners. The chapel has a sophisticated and elegant interior with a perfect marble altar, an impressive mural and a large monument to Saint Anthony. Many miners and their families also found their last resting place in the chapel’s cemetery.
- Natural Wonders: Many natural beauties in Mühlbach am Hochkönig highlight the incredible diversity and great attractiveness of the community. Here are just a few examples of incredible natural beauty:
- The Hochkönig: Rising to an incredible height of 2,941 meters above sea level, the Hochkönig mountain is quite notable in the area. Comprising the Berchtesgaden Alps, the incredible and stunning mountain known as Hochkönig is Along with incredible views of glaciers, cliffs, meadows and woodlands, Hochkönig offers skiing, snowboarding, ski touring, hiking, cycling and geocaching.
- The Arthurhaus: Situated 1,500 meters above sea level, the small mountain chalet known as The Arthurhaus has a long history. Built in 1897, the Arthurhaus pays homage to the famous climber and adventurer Arthur von Wallis. Hikers and bikers especially enjoy the Arthurhaus because of its friendly hospitality, good food and amazing cabin atmosphere. The first geotour in Europe, the Highking Code originated at the Arthurhaus.
- The Mandlwand: On the southern slope of Hochkönig, the remarkable and challenging rock face of Mandlwand One of the premier climbing sites in the Alps, Mandlwand is situated in the Hochkönig climbing region, known for its size and variety. From sport climbing to alpine climbing, Mandlwand offers a wide range of climbing experiences and suits climbers of all skill levels. Rich in legacy, Mandlwand witnessed the incredible first ascent of the Hochkönig in 1829.
Accommodations in Mühlbach am Hochkönig
Overview of Tourism in Mühlbach am Hochkönig
Mühlbach am Hochkönig features stylish hotels and chalets as well as a wide range of accommodation options including small guesthouses and apartments. The village’s affordable and comfortable accommodation meets the requirements and expectations of guests. The community offers a range of accommodation:
- Guesthouses and Apartments: Guest houses and apartments in the village are fairly common forms of accommodation. They provide a warm home away from home and provide guests with a fun and affordable option. Guest houses and apartments are usually run by families and individuals, and offer friendly service. Typically containing a kitchen, bathroom, living room and bedroom, guesthouses and apartments offer enough space for two to six people. Guest houses and apartments are usually located either on the outskirts of the village or in the centre, conveniently close to ski lifts, cycle paths and shops.
- Hotels and Chalets: The city offers a unique, first-class experience through its luxurious and expensive hotels and chalets, providing guests with a premium accommodation option. Usually managed by experts and owned by companies, hotels and chalets provide a high degree of service and quality. Typically featuring a restaurant, bar, spa, pool and gym, hotels and chalets also include other amenities. For one to four people, it provides fairly decent accommodation. The hotels and chalets are usually located on the hills or slopes of the village, offering visitors a wonderful, expansive perspective of the mountains as well as the settlement.
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