Economy Of Mayrhofen
Tourism
In Mayrhofen, tourism generates the majority of income. With events and attractions for every season, the city welcomes visitors all year round. With almost 1.3 million visits per year, winter, summer and conference tourism (Europahaus) places Mayrhofen as the second busiest tourist destination in Tyrol. The Ski Zillertal 3000 winter sports area opens from the Penkenbahn in Mayrhofen. This impacts the infrastructure required in the trade, business and service sectors. For all levels, Ski Zillertal 3000 offers 227 kilometers of slopes, 59 lifts and a wide range of ski slopes. Mayrhofen has become a thriving winter sports destination since the 1960s, with bars, restaurants and après-ski mainly aimed at young adults.
Summer travel significantly boosts Mayrhofen’s economy. The town offers many opportunities for paragliding, climbing, cycling and hiking among the surrounding mountains. Spanning 422 square kilometers, the Zillertal Alps Nature Park is home to a variety of flora and fauna. Mayrhofen organizes, among other summer events, the Zillertal Bike Challenge, the Mayrhofen Ultraks and the Rise & Fall.
Another element of Mayrhofen’s economy is conference tourism. The Europahaus is a modern conference and event venue with capacity for 1,600 people. Throughout the year it hosts a range of meetings, seminars, shows and concerts. In addition to the Europahaus, you will find a wellness center, a bar and a restaurant.
In addition to numerous restaurants and bars, Mayrhofen has a well-developed tourist infrastructure including 35 hotels, numerous pensions, holiday apartments and apartment buildings. Besides a swimming pool, a cinema hall, a library, a museum and a tourist office, the city boasts.
Energy
Another major player in Mayrhofen’s economy is the energy sector. The Mayrhofen power station as well as the Stillup weekly depot are in town. Consisting of eight power plants and six storage lakes, the Stillup Reservoir is part of the Zemm-Ziller Power Plant Group. Comprising 11.5 million cubic meters, the Stillup Reservoir can generate up to 41.5 megawatts of electricity. With a capacity of 630 megawatts, the Mayrhofen power station is the largest of the Zemm-Ziller power plants. The water stored in the Stillup, Schlegeis and Zillergrund reservoirs produces electricity. Verbund, Austria’s largest electricity supplier and one of Europe’s leading hydroelectric power producers, owns and operates the Zemm-Ziller group of power plants.
Traffic
Another element of Mayrhofen’s economy is traffic, as it connects the city to the rest of the country. Mayrhofen can be reached by bus, train or car.
Road: Mayrhofen can be reached from the Zillertalstraße B169, which separates the Inntalautobahn A12 near Wiesing. Connecting Mayrhofen to other towns and villages, Zillertalstraße runs along the Zillertal valley. The road is well maintained and offers beautiful views of the surrounding area.
Train: The Zillertalbahn from Jenbach ends at the town. Operating on a narrow gauge railway, the Zillertalbahn operates diesel and steam locomotives. It stops at fifteen points over thirty-two kilometers. A popular tourist destination, the Zillertalbahn offers a romantic and nostalgic way to experience the valley. The starting point for the Penkenbahn and Ahornbahn, two cable cars transporting users to the ski areas, is Mayrhofen.
From Mayrhofen station, several bus lines connect the side valleys of the Zillertal: Tuxertal, Zillergrund and Stilluptal as well as Jenbach and Innsbruck. The buses are operated by the Zillertaler Verkehrsbetriebe (ZVB), which also provides local and regional public transport.
