Braukunsthaus Zillertal

The Braukunsthaus Zillertal in Zell am Ziller provides guests an immersive experience to learn about the art of brewing. The procedure begins with the use of locally available components, which include a variety of indigenous grain varieties and an ample supply of pure spring water. The exhibition looks into the history of the brewery, which is presently managed by the 16th generation of the family. Visitors have noticed that ancient equipment have been replaced with contemporary technology, as evidenced by the use of cutting-edge machinery to precisely fill each bottle. A substantial amount of the exhibition is dedicated to the region and its residents, including the landscape, customs, and the annual Gauder-Fest festival, which draws 30,000 visitors to Zell am Ziller each spring. The brewery and the museum offer an exciting and multimedia tour, where visitors can learn about the ingredients, the process, the traditions, and the secrets of the Zillertal beer specialties. The tour also includes a tasting of the different beers and a shop, where visitors can buy local and regional products. The brewery and the museum are open from Monday to Friday, from 10:00 am to 6:00 pm, and on Wednesday, from 12:00 pm to 8:00 pm. The brewery and the museum are also located near the cable car to the Zillertal Arena ski area, and offer a panoramic view of the Zillertal Alps and the Zillertal Valley. The brewery and the museum are a great place to experience Tyrolean beer culture with all your senses.

Tour of the Brewery and the Museum

The Braukunsthaus Zillertal offers an exciting and multimedia tour, where visitors can learn about the history and culture of beer making in the Zillertal Valley. The tour lasts about an hour, and covers the following stages and stations:

Reception: This is where visitors can buy their tickets, get their audio guides, and start their tour. The reception also has a display of the different types and flavors of Zillertal beer, as well as some historical documents and photographs of the brewery and the museum.
Malt House: This is where visitors can see how the barley is malted, which is the first step of the brewing process. The malt house has a large malting drum, where the barley is soaked, germinated, and dried. The malt house also has a video screen, where visitors can watch a short film about the history and importance of malting.
Brew House: This is where visitors can see how the malt is brewed, which is the second step of the brewing process. The brew house has a modern and automated brewing system, where the malt is mixed with water, boiled, and filtered. The brew house also has a video screen, where visitors can watch a short film about the science and art of brewing.
Fermentation and Storage Cellars: This is where visitors can see how the beer is fermented and stored, which is the third and final step of the brewing process. The fermentation and storage cellars have a series of stainless steel tanks, where the beer is fermented with yeast, carbonated, and matured. The fermentation and storage cellars also have a video screen, where visitors can watch a short film about the role and influence of yeast and temperature on the beer quality and taste.
Museum: This is where visitors can see a collection of artifacts and exhibits that illustrate the traditions and secrets of the Zillertal beer specialties. The museum has a variety of items, such as old bottles, labels, glasses, barrels, taps, and tools. The museum also has a video screen, where visitors can watch a short film about the stories and legends of the Zillertal beer culture.

Tasting and Shopping

The Braukunsthaus Zillertal offers a tasting of the different types and flavors of Zillertal beer, as well as a shop, where visitors can buy local and regional products. The tasting and the shop are located at the end of the tour, and are optional for the visitors.

Tasting: The tasting allows visitors to sample four different kinds of Zillertal beer, which are: Zillertal Pils, Zillertal Weißbier, Zillertal Märzen, and Zillertal Dunkel. The tasting also includes a glass of water and a pretzel, to cleanse the palate and enhance the flavor. The tasting is guided by a beer sommelier, who explains the characteristics and the history of each beer. The tasting costs 5 euros per person, and lasts about 15 minutes.
Shop: The shop offers a variety of products and souvenirs related to the Zillertal beer and the Zillertal Valley. The shop sells different types and sizes of Zillertal beer, as well as beer glasses, mugs, coasters, and openers. The shop also sells other local and regional products, such as cheese, honey, jam, schnapps, and chocolate. The shop also sells books, postcards, magnets, and t-shirts, with the logo and the motto of the Zillertal beer: “Zillertal Bier – Das Bier aus dem Tal der Musik” (Zillertal Beer – The Beer from the Valley of Music). The shop is open from Monday to Friday, from 10:00 am to 6:00 pm, and on Wednesday, from 12:00 pm to 8:00 pm.

Facilities and Services

The Braukunsthaus Zillertal offers a number of facilities and services that enhance the visitor experience and the educational value of the brewery and the museum. Some of the facilities and services are:

Restaurant: The restaurant is located on the first floor of the brewery and the museum, and offers a cozy and rustic atmosphere. The restaurant serves a variety of dishes, such as soups, salads, burgers, schnitzels, and desserts, as well as a daily menu and a children’s menu. The restaurant also serves different kinds of Zillertal beer, as well as other drinks and snacks. The restaurant is open from Monday to Friday, from 10:00 am to 6:00 pm, and on Wednesday, from 12:00 pm to 8:00 pm.
Bar: The bar is located on the ground floor of the brewery and the museum, and offers a modern and stylish ambiance. The bar serves a selection of drinks, such as cocktails, wines, spirits, and soft drinks, as well as different kinds of Zillertal beer. The bar also has a large screen, where visitors can watch sports and music events. The bar is open from Monday to Friday, from 10:00 am to 6:00 pm, and on Wednesday, from 12:00 pm to 8:00 pm.
Seminar Room: The seminar room is located on the second floor of the brewery and the museum, and offers a spacious and bright setting. The seminar room can accommodate up to 40 people, and is equipped with a projector, a screen, a sound system, and a flip chart. The seminar room is suitable for meetings, workshops, presentations, and trainings, and can be booked in advance or on the spot. The seminar room also includes a catering service, which provides coffee, tea, water, and snacks.
Events: The brewery and the museum host various events throughout the year, which are related to the beer and the Zillertal Valley culture. Some of the events are: the Zillertal Beer Festival, the Zillertal Beer Tasting, the Zillertal Beer Quiz, the Zillertal Beer Music, and the Zillertal Beer Advent. The events are open to the public, and offer a fun and informative way to enjoy the Zillertal beer and the Zillertal Valley heritage.

Zell am Ziller, Austria