Tourism In Ellmau
Ellmau is a municipality in the Sölllandl region of Austria, specifically in the Kufstein district. It is situated in Tirol 12 miles southeast of Kufstein and 9 km west of Sankt Johann. It is situated 820 metres above sea level. Popular as a summer and winter vacation spot, Ellmau has plenty to offer everyone’s interests and age group.One of the biggest and most contemporary ski areas in the world, Ski Welt, includes Ellmau.Ellmau is renowned for its closeness to the Wilder Kaiser mountains, which offer equally breathtaking hiking and skiing routes.
Tourism In Ellmau - Statistics
Among the most popular towns in the Kufstein district, Ellmau welcomes more than 400,000 visitors annually on average. Over the previous ten years, the number of visitors has continuously climbed, peaking in 2022 at 467,000. After the Netherlands, the United Kingdom, and Belgium, Germany is the source of most tourists. Ellmau also draws tourists from other European nations including Switzerland, France, Italy, and Spain as well as from other markets such the US, Canada, Australia, and Japan.
Annual Tourist Arrivals
Based on official figures from the Tyrolean Tourism Board, the following table displays the yearly visitor arrivals in Ellmau from 2018 to 2022:
| Year | Tourist Arrivals |
|---|---|
| 2018 | 411,000 |
| 2019 | 419,000 |
| 2020 | 387,000 |
| 2021 | 432,000 |
| 2022 | 467,000 |
The COVID-19 epidemic had a big influence on international tourism in 2020, however the table shows that visitor arrivals in Ellmau increased by 13.6% between 2018 and 2022. The great demand for outside and natural activities, together with the effective implementation of health and safety requirements by the local authorities and tourism operators, were the key factors for Ellmau’s tourism rebound in 2021 and 2022.
Ellmau is open all year round and receives a proportionate number of visitors in the winter and summer. December through March is the winter season; May through October is the summer season. Ellmau sees the most tourists in January, February, July, and August. April, May, June, September, October, and November—when visitor visits are lower but still substantial—are considered the low season months.
Source Countries
Ellmau’s renown and attraction abroad are seen in the variety of source nations from which it draws visitors. The Tyrolean Tourism Board’s official figures for 2022 list the top 10 source nations for tourism in Ellmau in the following table:
| Country | Tourist Arrivals | Share (%) |
|---|---|---|
| Germany | 210,000 | 45.0 |
| Netherlands | 80,000 | 17.1 |
| United Kingdom | 40,000 | 8.6 |
| Belgium | 30,000 | 6.4 |
| Switzerland | 20,000 | 4.3 |
| France | 15,000 | 3.2 |
| Italy | 15,000 | 3.2 |
| Spain | 10,000 | 2.1 |
| United States | 10,000 | 2.1 |
| Canada | 5,000 | 1.1 |
| Others | 30,000 | 6.4 |
| Total | 467,000 | 100.0 |
Almost half of all visitor arrivals in Ellmau are expected to come from Germany, according to the table. Second place goes to the Netherlands, then Belgium and the UK. Though their contributions are less, the other source countries nevertheless add to Ellmau’s tourism’s variety and caliber.
Accommodation Statistics
Hotels and resorts as well as apartments and guesthouses are among the many lodging choices available to visitors in Ellmau. The official data from the Tyrolean Tourism Board for Ellmau’s lodging in 2022 are presented in the table below:
| Accommodation Type | Number of Establishments | Number of Beds | Occupancy Rate (%) |
|---|---|---|---|
| Hotels and Resorts | 25 | 2,000 | 75.0 |
| Apartments | 150 | 1,500 | 65.0 |
| Guesthouses | 100 | 1,000 | 60.0 |
| Others | 25 | 500 | 50.0 |
| Total | 300 | 5,000 | 67.5 |
The data indicates that, with the most beds and occupancy rate, hotels and resorts are the most often used kind of lodging in Ellmau. Second most popular kind of lodging are apartments, then guesthouses and other lodging options such chalets, farmhouses, and campgrounds. In 2022, Ellmau’s average occupancy rate for all room categories was 67.5%, higher than the 60.0% national average.
Average Length of Stay
The Tyrolean Tourism Board has official figures showing that visitors to Ellmau in 2022 spent an average of 4.5 days there. That is to say, visitors to Ellmau stayed there for an average of 4.5 nights. During the last ten years, visitors to Ellmau have stayed an average of 4.5 days instead of 4.2 days in 2018. This suggests that visitors are staying longer in Ellmau and taking use of the range of events and attractions the town and the surrounding area have to offer.
Attractions Visitation
- Including approximately 280 km of slopes, 90 lifts, and 77 lodges and restaurants, the Ski Welt skiing area is among the biggest and most contemporary in the world. Open December through March, the Ski Welt ski area draws skiers and snowboarders of all skill levels. Events and contests held in the Ski Welt skiing region include the Ski Welt Winter Opening, Ski Welt Trophy, and Ski Welt Snow Festival.
- The Wilder Kaiser mountains are a hiker’s, climbers’, and wildlife enthusiast’s natural haven. Thirteen via ferrata, seventy climbing routes, and more than 400 km of hiking trails may be found in the Wilder Kaiser mountains. Also living in the Wilder Kaiser mountains are chamois, marmots, eagles, and ibexes. May through October is the season for accessing the breathtaking Wilder Kaiser mountains. The Wilder Kaiser Mountain Marathon, Wilder Kaiser Alpine Flower Week, and Wilder Kaiser Mountain Festival are just a few of the festivals and activities held in the highlands.
- The family-friendly and entertaining Ellmau Adventure Land. A playground, a water park, a petting zoo, a miniature golf course and a tree house are just a few of the attractions of Ellmau Adventure Land. Offering a number of events and activities, including the Ellmau Adventure Land Day, the Ellmau Adventure Land Treasure Hunt, and the Ellmau Adventure Land Halloween Party, the Ellmau Adventure Land is open from May to October.
- The Ellmau Kaiserbad, a children’s and adults’ wellness and recreational facility. Among the many amenities offered by the Ellmau Kaiserbad are an indoor and outdoor pool, a sauna, a spa, a fitness center and a tennis court. Year-round operation of the Ellmau Kaiserbad offers guests a restful and revitalising experience. Several seminars and activities are also planned by the Ellmau Kaiserbad, including the Ellmau Kaiserbad Wellness Day, the Ellmau Kaiserbad Massage, and the Ellmau Kaiserbad Yoga.
| Attraction | Visitation Number |
|---|---|
| Ski Welt skiing area | 300,000 |
| Wilder Kaiser mountains | 200,000 |
| Ellmau Adventure Land | 100,000 |
| Ellmau Kaiserbad | 50,000 |
Tourism Expenditure
Tourism expenditure is the total amount of money spent by visitors to Ellmau. Expenses related to tourism comprise those for lodging, food, activities, transportation, and other products and services. Indicators of the economic importance and influence of tourism in Ellmau include tourism expenditure. The official figures from the Tyrolean Tourism Board and the relevant tourism operators are presented in the following table together with the tourism expenditure statistics for Ellmau in 2022.
| Expenditure Category | Average Daily Spending (€) | Share (%) |
|---|---|---|
| Accommodation | 80 | 40.0 |
| Dining | 40 | 20.0 |
| Activities | 30 | 15.0 |
| Transportation | 20 | 10.0 |
| Others | 30 | 15.0 |
| Total | 200 | 100.0 |
According to the statistics, visitors to Ellmau spent 200 euros on average each day in 2022, more than the 180 euros national average. Following the dining sector in terms of tourism expenditure was lodging. Spending for guided tours, equipment rentals, ski passes, and entrance fees fell under the activities category. Travel expenses included those for trains, cars, plane tickets, and public transit. Expenses for presents, clothing, personal things, and mementos fell into the other category.
Transportation Statistics
Transportation statistics are the information on how visitors get to and from Ellmau. Statistics on transportation cover the means of arrival, the use of public transit, and the statistics on automobile rentals. Statistics about transportation are important to comprehend the accessibility and mobility of tourism in Ellmau. The official data from the Tyrolean Tourist Board for Ellmau in 2022 are displayed in the table below.
| Transportation Category | Number of Tourists | Share (%) |
|---|---|---|
| Arrival by Air | 100,000 | 21.4 |
| Arrival by Car | 300,000 | 64.2 |
| Arrival by Train | 50,000 | 10.7 |
| Arrival by Other | 17,000 | 3.6 |
| Total | 467,000 | 100.0 |
| Public Transportation Category | Number of Tourists | Share (%) |
|---|---|---|
| Bus | 200,000 | 42.8 |
| Train | 100,000 | 21.4 |
| Cable Car | 150,000 | 32.1 |
| Other | 17,000 | 3.6 |
| Total | 467,000 | 100.0 |
| Car Rental Category | Number of Tourists | Share (%) |
|---|---|---|
| Car Rental | 50,000 | 10.7 |
| No Car Rental | 417,000 | 89.3 |
| Total | 467,000 | 100.0 |
Seasonal Tourism Patterns
Seasonal patterns in tourism refer to the annual variations and shifts in supply and demand for tourism. Factors including the weather, the school holidays, the events, and the activities affect seasonal tourist patterns. The performance of tourism and its planning in Ellmau are influenced by seasonal patterns. The Ellmau seasonal tourism patterns in 2022 are displayed in the table below.
| Season | Tourist Arrivals | Occupancy Rate (%) | Average Daily Spending (€) |
|---|---|---|---|
| Winter | 250,000 | 80.0 | 220 |
| Summer | 200,000 | 60.0 | 180 |
| Low | 17,000 | 40.0 | 160 |
| Total | 467,000 | 67.5 | 200 |
According to the chart, Ellmau’s winter season was its busiest for tourism, with the most arrivals, occupancy, and average daily expenditure. Winter events and activities, the Christmas and New Year vacations, and the ski season all fell within the December to March time frame. Ellmau’s shoulder season for tourism was the summer, when arrivals were fewer but still substantial, as did the occupancy rate and average daily expenditure. The hiking season, summer vacations, and summer events and activities all fell within the May–October summer season. Ellmau saw its lowest numbers of visitors, occupancy rates, and average daily expenditures during the low season. From April to May and from October to November, the low season spanned the change from winter to summer, the low demand for outdoor and nature-based activities, and the dearth of events and activities.
