Novamall Manavgat AVM stands as a landmark shopping center in the scenic coastal town of Manavgat, Antalya. Launched in April 2016, the mall quickly became a regional hub \u2013 \u201cAntalya\u2019n\u0131n en b\u00fcy\u00fck ikinci il\u00e7esi ve en \u00f6nemli turistik merkezlerinden biri\u201d (\u201cAntalya\u2019s second-largest district and one of its most important tourist centers\u201d). It occupies about 78,000 m\u00b2 (including parking) and hosts some 120 national and international brands. According to developers, Novamall welcomes millions of visitors each year \u2013 5 million according to corporate profiles (even 12 million by some press accounts) \u2013 drawn by its mix of retail, entertainment and dining. Designed with a flair for spacious, Mediterranean-style architecture, the mall\u2019s central atrium is topped by a broad skylight, and \u201ccarries baroque-heavy lines\u201d inspired by the nearby ancient site of Side. This airy, semi-open structure (with a \u201chalf open\u2013half closed\u201d design) ensures generous natural light and ventilation.<\/p>\n
Novamall\u2019s grand opening was marked by developer Turkmall as a milestone for the region. It promises to bring cultural as well as economic vitality \u2013 one press release notes the $150 million investment will create about 2,000 jobs for Manavgat and surrounding districts. The mall\u2019s management highlights Novamall as a new \u201csocial meeting point\u201d for locals and tourists alike, with plans for concerts, workshops and seasonal events. Indeed, marketing materials have touted everything from club activities for women and children to concerts by famous artists, mini-shows and art exhibits. In short, Novamall Manavgat positions itself as the central lifestyle and shopping destination for Manavgat and the wider Antalya-Alanya corridor.<\/p>\n
Novamall is strategically situated on the busy Antalya\u2013Alanya D400 highway, roughly halfway between the two cities. In fact, it is 75 km east of Antalya city and 60 km west of Alanya. The mall\u2019s address is Sorgun, Alanya, Antalya Yolu 8096. Sk No:5, Manavgat\/Antalya<\/strong>. By car from Antalya, drivers take the D400 eastbound; after about an hour they will arrive at the \u201cNovamall AVM\u201d exit near Sorgun. The journey offers coastal scenery, and the mall\u2019s proximity to the highway means it is very easy to find by GPS or road signs. Car parking is ample and free, making it a convenient stop for travelers en route between the resort towns or return trips. The mall\u2019s exposed roadsides also handle heavy traffic \u2013 press accounts note around 30,000 vehicles pass the site daily on this highway.<\/p>\n Novamall is also accessible by public bus. Antalya\u2019s local intercity line MAN47 (Antalya\u2013Manavgat)<\/strong> serves the mall directly, with stops at the nearby Manavgat Sorgun boulevard. According to transit schedules, the first MAN47 departs Antalya at 06:00 and the last returns around 00:30. From Manavgat center, minibuses (dolmu\u015f) or Antalya-bound buses will stop at the mall area on request. In addition, many local tour operators and hotels in Side and Alanya arrange shuttle services to Novamall for shoppers. For those coming by taxi, multiple ranks stand right outside the mall \u2013 as one visitor noted, \u201cPlenty of taxis outside\u201d<\/strong>, making the mall easy to reach from anywhere in Manavgat or nearby towns.<\/p>\n The mall provides expansive parking designed to accommodate a thousand vehicles \u2013 500 covered and 500 open-air spaces. This large capacity reflects the mall\u2019s role as a regional draw (indeed, developers emphasize the comfort of visitors in their planning). Parking is free of charge. Electric vehicle charging stations are not currently advertised, but generous space ensures visitors rarely spend more than a few minutes finding a spot. In addition, the mall offers valet services for a nominal fee during peak days, and wide ramps\/lifts are provided for disabled drivers. (Several parking spaces adjacent to the entrance are reserved for motorists with disabilities.) Overall, the parking facilities are modern and sufficient for the mall\u2019s crowds on a busy summer weekend.<\/p>\n Novamall sits in the Sorgun neighborhood, immediately adjacent to the Manavgat Otogar\u0131<\/strong> (main bus terminal). In fact, a travel guide points out the mall\u2019s \u201cconvenient location\u201d right next to the Manavgat bus station. This makes it easy for locals and tourists using regional buses to visit. Nearby landmarks include the Side archaeological area (just a few kilometers north) and the town center of Manavgat (5 km east), famous for its waterfall and weekly market. If leaving the highway, drivers will recognize Novamall by its distinctive multi-level fa\u00e7ade. A large sign on the D400 marks the turn-off, and a service road leads directly into the mall\u2019s parking lot. The mall\u2019s prominence means it is often listed on GPS as \u201cNovaMall Shopping Center\u201d \u2013 locals even colloquially call it \u201cNova Mall\u201d (Note: the official branding is \u201cNovamall\u201d without a space).<\/p>\n The idea for Novamall (originally branded \u201cNovada Manavgat\u201d) emerged in the mid-2010s as Manavgat grew into a tourism hub. The Turkish developer Turkmall<\/strong> led the project, announcing in 2015 that an international-standard mall would open there the following spring. Impressively, construction was completed in roughly 10 months<\/strong>, and Novada Manavgat held its grand opening on 28 April 2016<\/strong>. This made it the first major enclosed shopping center in the Manavgat district. By opening day, it boasted 120 brands on 78,000 m\u00b2 (including parking). Turkmall hailed the new center as a major boost for the local economy \u2013 a \u20ba150 million investment that would create 2,000 jobs and add \u201can asset value\u201d to the region.<\/p>\n In its first years, Novamall (later rebranded simply \u201cNovaMall\u201d or \u201cNovamall\u201d) took on the identity of a community centerpiece. It quickly became a year-round gathering place: one official projected it would draw up to 12 million visitors per year<\/em> (even though recent figures cite about 5 million actual annual visitors). Its development essentially established Manavgat as one of Antalya\u2019s few retail destinations outside the city center. Prior to this, locals might travel 75 km to Antalya or 50 km to Alanya for a mall; now they have a contemporary complex at their doorstep. In tourism guides, Novamall even ranks among the \u201cbest malls in Antalya,\u201d noting its appeal to holidaymakers staying in Side and Alanya.<\/p>\n Novamall\u2019s architecture draws on both local heritage and modern shopping-center trends. Its most striking feature is a baroque-inspired fa\u00e7ade<\/strong> and interior theme, influenced by the nearby Side archaeological island. Walking through the atrium, visitors see sculpted archways and columns reminiscent of ancient ruins, blending subtly with the mall\u2019s contemporary glass and steel. The central space is open to the sky by way of large skylights (a \u201csemi-open\u201d roof design), which floods the interior with daylight and gives an almost plaza-like atmosphere. This partially indoor\/outdoor layout \u2013 described by the developers as \u201cyar\u0131 a\u00e7\u0131k \u2013 yar\u0131 kapal\u0131\u201d \u2013 provides fresh air and a relaxed feel even in peak heat.<\/p>\n Inside, escalators and glass elevators connect the mall\u2019s three levels. The ground floor features a wide boulevard-style promenade where major anchor tenants are located. Notable architectural highlights include the Cinemaximum cinema complex with its marquee, a terraced caf\u00e9 plaza overlooking the highway, and an enclosed winter garden (complete with palms and seating) that serves as a foyer to the cinemas. The design carefully places natural light wells above communal areas, and greenery is dotted throughout to soften the retail environment. According to one developer executive, these design choices were meant to infuse \u201cairiness\u201d and a \u201clife center\u201d vibe into the mall. Overall, the result is a space that feels grand but not cavernous, with nods to Mediterranean style and the region\u2019s antique past.<\/p>\n While Novamall\u2019s primary aim is commercial, its design includes modest eco-friendly elements. The large skylights and open-air sections reduce the need for artificial lighting during the day, and the half-open layout takes advantage of natural ventilation. (In practice, during cooler months the atrium can be fully enclosed by retractable glass panels, enabling energy savings.) The building is equipped with energy-efficient climate control systems, though detailed ratings are not publicly released. The complex manages stormwater via planted courtyards that allow rain to percolate, and the rooftop structures are strong enough to support future solar installations if desired. Mall management also participates in local sustainability initiatives \u2013 for example, it has partnered with Manavgat authorities on recycling drives and educational campaigns. (Such community engagement is increasingly common among Antalya retailers.) In short, Novamall is not a certified green building, but its architecture does reflect a sensitivity to the Mediterranean climate and community standards for environmental responsibility.<\/p>\n Novamall\u2019s multi-level atrium (above) is lined with glass-fronted stores. Its mix of 120 shops spans international chains and local brands across all major categories. Fashion and apparel occupy a prime position: international retailers like H&M<\/strong> share the mall with major Turkish chains (LC Waikiki<\/strong>, Koton<\/strong>, DeFacto<\/strong>, ADL<\/strong>, Pierre Cardin<\/strong>, Ipekyol<\/strong>, etc.), ensuring global trends are available alongside domestic styles. Men\u2019s clothing and accessory stores are also plentiful, including brands such as Dagi<\/strong> and Avva<\/strong> that cater to young professionals. On the upper levels, a sportswear section offers Adidas<\/strong> and other athletic labels.<\/p>\n In short, Novamall\u2019s store directory offers something for nearly every shopper. Shoppers have noted that \u201cyou\u2019ll find anything you like\u201d here. The anchors (H&M, LC Waikiki, and the Migros supermarket) ensure high foot traffic throughout the day, while smaller boutiques and international boutiques fill niche needs. The glassy galleries and wide corridors make browsing comfortable even on busy weekends. A keen shopper\u2019s tip: the mall\u2019s official website provides an up-to-date full store list<\/strong> (in Turkish and English) for planning purposes, but in practice the categories above cover the major offerings.<\/p>\n Novamall combines shopping with abundant dining and leisure options. Its food court and restaurants span cuisines, and a large entertainment complex keeps families busy for hours.<\/p>\n Novamall provides comprehensive guest services to support shoppers of all needs.<\/p>\n Novamall maintains an active calendar of events that reflects both local culture and seasonal festivities. The mall\u2019s large central atrium doubles as an exhibition space, and management regularly programs family-oriented shows, fairs and cultural celebrations.<\/p>\n Novamall has earned generally positive reviews from visitors. On Google Maps it maintains roughly a 4.4 out of 5<\/strong> rating (over 17,000 reviews), while TripAdvisor travelers give it about 4.0\/5 on 300+ ratings. Visitors frequently praise the mall\u2019s cleanliness and variety. As one guest enthused, \u201cOne of the nicest shopping malls in Side. Huge, modern, clean \u2013 you can’t ask for more. Pretty nice stores and lots of variety\u201d<\/em>. Another commented, \u201cThis place is massive. Spotlessly clean inside\u2026 it has a Starbucks on the front\u201d<\/em>. Many enjoy the local-global mix of stores: \u201cSuch a wonderful place with lots of stores\u2026you can see both local and global shops there\u201d.<\/p>\n Positive highlights include the wide selection of brands, the comfortable indoor environment, and the entertainment options. A reviewer summed it up: \u201cVery good and clean mall. The variety of stores is really good\u2026 friendly and helpful staff\u2026 would get 5 stars if the air-conditioning is good, otherwise very enjoyable\u201d<\/em>. This reflects a common caveat: some patrons note that certain food areas can feel crowded or that airflow can be inconsistent. Others find the upper-floor fast-food food court a bit chaotic. On balance, though, visitors call it a \u201cgreat place for shopaholics\u201d<\/em> \u2013 one exclaimed that \u201cat Nova Mall you\u2019ll find anything you like\u201d<\/em>. Travelers also appreciate the practical aspects: abundant parking, efficient taxis, and availability of services like a large Migros market (an employee noted how \u201cinteresting\u201d it was to tour the mall\u2019s big supermarket).<\/p>\n In short, Novamall\u2019s insider feedback is largely positive. Its high ratings and user comments highlight two main themes: cleanliness and variety<\/strong>. Many rank it among the best malls they\u2019ve visited in the region. Minor criticisms (slow food service at peak times, occasional spotty air-conditioning) have not significantly dented its reputation. For prospective visitors, the consensus is clear \u2013 plan for a busy environment on weekends, but otherwise the mall is very well-regarded for shopping and family fun. As one traveler put it, \u201cyou can\u2019t ask for more\u201d<\/em> in terms of size and selection.<\/p>\n NovaMall\u2019s unique location and scale set it apart from other Antalya-area malls. Unlike TerraCity<\/strong> (in Konyaalt\u0131, Antalya) or MarkAntalya<\/strong> (in the city center), which primarily serve Antalya\u2019s urban population, Novamall is positioned for the Manavgat\u2013Alanya corridor. It draws from a different catchment: not only locals, but also the millions of vacationers staying east of Antalya. The mall\u2019s managers emphasize its regional reach \u2013 about 650,000 people<\/strong> in Manavgat, Serik and Alanya live within easy drive of Novamall, making it the first and only \u201cshopping and lifestyle center\u201d for that 650k-region. This contrasts with TerraCity\u2019s focus on city dwellers and tourists in downtown Antalya. The highway access and bus station adjacency give Novamall a unique draw: it even advertises being at the \u201cmidway point between Antalya and Alanya\u201d, literally on the route of many holidaymakers.<\/p>\n In terms of amenities, NovaMall offers a larger children\u2019s entertainment complex than most Antalya malls. While TerraCity and others have cinemas and food courts, Novamall\u2019s 1,000 m\u00b2 play area (with arcade games and a bowling alley) is noticeably grander. Its emphasis on local culture events (like Ramazan fairs) is also more pronounced than city malls. (That said, shopping-wise, TerraCity may have a few more luxury brand outlets, since it\u2019s closer to Antalya\u2019s wealthier neighborhoods.) In the context of nearby side-district malls, NovaMall\u2019s nearest competitor is actually a smaller center in Akdeniz city, but none match its sheer scale.<\/p>\n Unique Selling Points:<\/strong> Novamall\u2019s selling points are therefore its destination<\/em> character. It is not just another local mall but a regional meeting point: travelers note its two-hour distance from Antalya city as a benefit (catching it on a road trip), and locals appreciate that it saves them a long drive. Its combination of store variety, entertainment (cinema, arcades, bowling) and cultural events is unmatched elsewhere in the Antalya province outside the city. Mall marketing even highlights that it brings an \u201cAkdeniz sosyal ya\u015fam\u201d (Mediterranean social life) to Manavgat. Put simply, NovaMall is to Manavgat what TerraCity is to Antalya \u2013 a modern, comprehensive complex \u2013 but with the added twist of resort-town flair and highway convenience.<\/p>\n Novamall has taken modest steps toward social and environmental responsibility. Although detailed green certifications are not public, the mall\u2019s half-open-air design and use of natural light show an effort toward energy savings. Rainwater is partially harvested in planted areas, and the mall participates in city recycling programs. On the community side, the mall has become integrated into Manavgat\u2019s social life. It has partnered with local organizations for events (for example, the 2025 inmate art exhibition involved the Manavgat Public Education Center). Management highlights the mall\u2019s role as an employer \u2013 beyond the 2,000 direct jobs created, it indirectly supports thousands more (hospitality and retail in the area). The center also engages in charitable activities, such as holiday toy drives and school-supply fundraisers. In Ramadan 2025, part of the festival proceeds were donated to a local foundation. Additionally, the mall actively promotes local artisans by giving them kiosk space during special markets, blending commerce with culture. Through these initiatives, Novamall positions itself as not just a shopping venue but a civic hub \u2013 a place where business and community interests meet.<\/p>\n Novamall Manavgat AVM has firmly established itself as the definitive shopping and leisure destination in Manavgat and the greater Alanya\u2013Antalya region. Its key takeaways<\/strong> include: a massive and diverse retail lineup (over 120 stores), ample and modern facilities (parking for 1,000 cars, full-accessibility, late hours), and a robust entertainment offering (cinema, arcade, family events). The mall\u2019s architecture cleverly integrates local heritage with open design, and its event calendar keeps visits interesting year-round. Planning your visit:<\/strong> allow a full day or evening. Arrive before noon on a weekday if you prefer fewer crowds. Check the mall\u2019s website or app for daily hours and current promotions. Don\u2019t forget to browse the on-site store directory<\/strong> (or download it from novamall.com.tr) to map out your favorite brands. When at the mall, pick up a brochure at the info desk \u2013 it includes a map of shops and eateries. For movie-goers, review the Paribu Cinemax<\/strong> schedule online or via the mall\u2019s app before you go.<\/p>\n Contact & Resources:<\/strong> For the latest information, visit the Novamall official website<\/strong> (novamall.com.tr) or follow their Instagram\/X (@novamallmanavgat). You can also call the information line at +90 (242) 742 15 18<\/strong> or email info@novamall.com.tr<\/strong>. TripAdvisor and Google Maps have up-to-date visitor reviews and photos if you want more impressions. Finally, if you\u2019re driving, use your car\u2019s navigation or Google Maps (\u201cNovaMall AVM\u201d) for real-time directions \u2013 the map coordinate is 36.7862\u00b0N, 31.4978\u00b0E<\/strong> (Manavgat Sorgun).<\/p>\n In sum, Novamall is more than just a collection of stores: it is a community centerpiece blending shopping, culture and convenience. As one local reviewer put it: \u201cNovada Manavgat will be the city\u2019s new meeting and social point\u201d<\/em>, a description that holds true today. Whether you are a family seeking a full-day excursion or a tourist looking to escape the summer heat, Novamall offers a one-stop solution. Use this guide to make the most of your visit \u2013 and enjoy the unique experience that Novamall Manavgat AVM provides.<\/p>\n","protected":false},"author":1,"template":"","listivo_14":["Shopping Malls"],"listivo_2723":[],"listivo_8964":["Manavgat","Side"],"listivo_8976":[],"class_list":["post-17973","listivo_listing","type-listivo_listing","status-publish","hentry","listivo_14-shopping-malls","listivo_8964-manavgat","listivo_8964-side"],"listivo_145":["https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-2.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-5.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-29.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-27.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-11.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-9.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-10.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-8.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-7.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-6.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-28.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-1.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-12.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-21.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-22.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-23.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-24.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-25.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-26.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-3.webp","https:\/\/travel-turkey.b-cdn.net\/wp-media-folder-travel-s-helper\/wp-content\/uploads\/2025\/07\/Novamall-Manavgat-AVM-4.webp"],"listivo_8965":"http:\/\/www.novamall.com.tr\/","listivo_8966":["+902427421518"],"listivo_8967":{"address":"Alanya, Antalya yolu, Sorgun, 8096. 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Parking & Vehicle Facilities<\/h3>\n
Map & Nearby Landmarks<\/h3>\n
History & Architecture<\/h2>\n
Origins & Development Timeline<\/h3>\n
Architectural Design & Highlights<\/h3>\n
Sustainability Features<\/h3>\n
Store Directory<\/h2>\n
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Dining & Entertainment<\/h2>\n
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Facilities & Services<\/h2>\n
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Events & Exhibitions<\/h2>\n
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Visitor Tips & FAQs<\/h2>\n
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Reviews & Insider Insights<\/h2>\n
Comparison with Other Antalya Malls<\/h2>\n
Sustainability & Community Engagement<\/h2>\n
Conclusion & Next Steps<\/h2>\n