Novamall Manavgat AVM (often just Novamall) is a modern, climate-controlled shopping center in Manavgat district (Antalya Province, Mediterranean region of Turkey). The mall opened on 14 April 2016 (originally branded Novada Manavgat AVM) and today hosts about 120 stores. It spans two main retail floors plus entertainment levels, laid out around a central atrium under glass. Its architecture features ornate “baroque” motifs inspired by nearby Side’s heritage. The mix of shops is mid-market in character: you’ll find everyday Turkish and international brands (for example LC Waikiki clothing, Koton, Mavi, DeFacto, plus designer labels like Lufian and Sarar) alongside specialty outlets. Anchors include a Rossmann drugstore (a German chain that opened its second Manavgat store here in 2025) and an E-bebek infant goods store. A Galatasaray football team merchandise store (GS Store) also attracts local fans. The mall is fully air-conditioned and family-friendly, with wide corridors, escalators (yürüyen merdiven) and elevators (asansör), an information (danışma) desk by the main entrance, and seating zones. A large dining level (yaklaşık 4,000 m² of cafes and restaurants) occupies one floor, and a 1,000 m² play/entertainment area for children and adults provides arcade games, play equipment and events. A Paribu Cineverse multiplex cinema is also on-site, screening Turkish and Hollywood films (including dubbed children’s movies).
The mall’s exact address is Sorgun Mahallesi, 8096. Sokak No:5, 07600 Manavgat/Antalya. It lies right on the Antalya–Alanya (D400) highway, roughly 75 km east of Antalya city. In other words, Novamall sits in the “middle” of the Antalya–Alanya corridor, near the Sorgun and Çolaklı areas of Manavgat and just south of the city’s central district. The Manavgat intercity bus terminal (otogar) is adjacent to the mall, so most Antalya–Manavgat coaches or Alanya–Antalya buses make stops nearby. Local transit is mainly by bus: the Manavgat-Antalya line MAN47 serves a stop (~300 m) from Novamall, and local dolmuş minibuses (otobüs) also circulate between Manavgat center/Side and the mall. A taxi stand operates at the main entrance, and driving is straightforward via the Antalya–Alanya state road. Several hotels (e.g. Linda Resort, Ali Bey Sorgun, Side Moon Palace and others) lie within 2–3 km, so many guests can reach the mall by a short taxi or foot ride.
Novamall is primarily an indoor alışveriş merkezi, so it offers full protection from sun or rain. Shoppers will find familiar international fast-food and café chains (Starbucks, Burger King, Shake Shack, etc. – for example a Starbucks is at the mall) as well as Turkish snack kiosks and casual restaurants. A broad food court (yemek katı) serves pizzas, burgers, Turkish pide and döner, plus mid-range coffee shops and ice cream parlors. Store distribution is logical: many fashion and department stores fill the lower levels, with a women’s fashion and cosmetics wing, and electronics/toy shops interspersed. The mezzanine and upper floors house the dining terrace and entertainment. Staffed facilities include a customer service desk by the main entrance and a prayer room (mescit), and baby-care (kids’ changing) rooms are provided as in most Turkish malls. Escalators and elevators ensure engelli erişimi (wheelchair access) between floors. Overall the atmosphere is bright and busy but family-oriented, with moderate background music and central seating areas.
To visit Novamall, most travelers drive or take a bus along the coastal highway. By car, one follows the D400 Antalya–Alanya highway to the Sorgun/Çolaklı exit and turns into the mall’s frontage road (there are clear mall signposts). Parking is very convenient: a large lot with about 1,000 spaces (500 covered) lies directly under and beside the mall. Customer parking is free all day. Valet parking (vale) and even an electric-car charging station are available on site. A short pedestrian bridge leads from the lot to the mall’s main (ground-level) entrance, which features wide automatic doors and a drop-off. Public transit users can catch bus MAN47 (Antalya–Manavgat) and walk ~5 minutes from the İbrahim Sözen Cd. stop. Manavgat’s intercity bus terminal (otogar) is literally next door, so Antalya–Ankara or Alanya–Antalya coaches can drop off passengers who then enter the mall. The mall’s posted hours are roughly 10 AM–10 PM daily (weekdays and weekends; alt. sources note 10–11 PM), but hours may vary during holidays (e.g. shortened closing on religious holiday evenings). For planning, weekdays are quieter; Saturday afternoons and evenings (especially in summer high season) see the heaviest crowds.
Is it worth visiting? That depends on your needs. For residents or tourists in Side/Manavgat/Alanya, Novamall is the region’s main mall, so it usually meets mid-range shopping and leisure needs. It is not a luxury or flagship-center like Antalya’s Mall of Antalya or Istanbul’s Zorlu Center, so don’t expect ultra-high-end fashion. Instead, it’s comparable to many Anatolian city malls: comfortable and air-conditioned, with all the brand names you’d expect for a holiday tourist or local family. Compared with Antalya proper, Novamall has fewer premium boutiques, but it is much more convenient for eastern Antalya tourists (rather than driving all the way to the city). Pros: large variety of stores, a big food-court/terrace, cinema and play area, and ample free parking. Cons: it can get busy on weekends or sale periods, and traffic on the highway can build up at peak times. Some visitors note that dining or shops can be expensive relative to local shops, and that seating in the food court is limited when crowded. On balance, most travellers who stop here use 1–3 hours, doing a bit of shopping, having a meal or snack, and possibly catching a film or letting kids play. It’s especially useful as a break on a road trip or in bad weather – a dry, cool place to stretch legs and shop.
Novamall is very family-friendly. The spacious indoor playground (over 1,000 m²) and fun center keep children busy. Facilities like baby-changing rooms, stroller ramps and wheelchair-friendly aisles are standard. The Paribu cinema shows animated and family movies, and a children’s section (kite shops, toy stores, E-bebek) ensures parents can find gear or entertainment for young ones. There are also casual cafés where families can gather. In many visitor accounts it’s recommended as a “kids-friendly” mall: children can run around inside safely while adults browse. However, beware that weekends and school holidays make it quite crowded, so families often go midweek or early morning for a quieter experience. The mall is generally well-staffed, with a security and concierge presence, and medical /lost-and-found services on hand if needed (as is typical).
Ample free parking is available to all visitors. The underground/covered parking accommodates ~500 cars, and adjacent surface lots total ~1,000 spaces. There is no charge for parking, which is rare for Turkish malls and a bonus for drivers. A short walk (or valet service at a fee) brings you to the entrance. On busy days the lot can fill, but it empties quickly after closing. If the main lot is full, overflow is available along Sorgun or in the adjacent bus-otogar parking. In short, parking is generous and convenient.
Most visitors spend around 1–2 hours at Novamall in a typical trip. The mall is not so large that it takes half a day, but it does take time to browse shops and dine. A quick shopper might tour all floors in about an hour, but with pauses it’s common to spend 2–3 hours here. If catching a movie (2+ hours) or eating a full meal, plan accordingly. Budget extra time for walking between ends of the mall (it’s long along the highway) and for weekend crowds. In peak season (summer holidays, Christmas week), slow-moving crowds and queues at the food court can add minutes, so arriving right at opening or after 5 PM can save time.
In summary, Novamall Manavgat AVM is the main shopping and entertainment hub for the Manavgat/Side area. It offers a solid midrange retail experience with convenient amenities and family services. If your itinerary takes you along the Antalya–Alanya route or keeps you near Side, it’s a practical stop for shopping, dining or a movie. With its location by the highway, large free parking, and full range of stores (fashion, electronics, home goods, groceries, etc.), it meets most travelers’ and locals’ needs. The mall may not be a luxury destination, but it provides a comfortable, one-stop outlet for shopping and leisure in this part of Antalya. As with any mall, check opening hours (which can change for holidays), and plan around peak crowd times for a smoother visit.
