Novamall Manavgat AVM stands as a landmark shopping center in the scenic coastal town of Manavgat, Antalya. Launched in April 2016, the mall quickly became a regional hub – “Antalya’nın en büyük ikinci ilçesi ve en önemli turistik merkezlerinden biri” (“Antalya’s second-largest district and one of its most important tourist centers”). It occupies about 78,000 m² (including parking) and hosts some 120 national and international brands. According to developers, Novamall welcomes millions of visitors each year – 5 million according to corporate profiles (even 12 million by some press accounts) – drawn by its mix of retail, entertainment and dining. Designed with a flair for spacious, Mediterranean-style architecture, the mall’s central atrium is topped by a broad skylight, and “carries baroque-heavy lines” inspired by the nearby ancient site of Side. This airy, semi-open structure (with a “half open–half closed” design) ensures generous natural light and ventilation.

Novamall’s grand opening was marked by developer Turkmall as a milestone for the region. It promises to bring cultural as well as economic vitality – one press release notes the $150 million investment will create about 2,000 jobs for Manavgat and surrounding districts. The mall’s management highlights Novamall as a new “social meeting point” for locals and tourists alike, with plans for concerts, workshops and seasonal events. Indeed, marketing materials have touted everything from club activities for women and children to concerts by famous artists, mini-shows and art exhibits. In short, Novamall Manavgat positions itself as the central lifestyle and shopping destination for Manavgat and the wider Antalya-Alanya corridor.

Location & How to Get There

Road Access (By Car)

Novamall is strategically situated on the busy Antalya–Alanya D400 highway, roughly halfway between the two cities. In fact, it is 75 km east of Antalya city and 60 km west of Alanya. The mall’s address is Sorgun, Alanya, Antalya Yolu 8096. Sk No:5, Manavgat/Antalya. By car from Antalya, drivers take the D400 eastbound; after about an hour they will arrive at the “Novamall AVM” exit near Sorgun. The journey offers coastal scenery, and the mall’s proximity to the highway means it is very easy to find by GPS or road signs. Car parking is ample and free, making it a convenient stop for travelers en route between the resort towns or return trips. The mall’s exposed roadsides also handle heavy traffic – press accounts note around 30,000 vehicles pass the site daily on this highway.

Public Transport Options

Novamall is also accessible by public bus. Antalya’s local intercity line MAN47 (Antalya–Manavgat) serves the mall directly, with stops at the nearby Manavgat Sorgun boulevard. According to transit schedules, the first MAN47 departs Antalya at 06:00 and the last returns around 00:30. From Manavgat center, minibuses (dolmuş) or Antalya-bound buses will stop at the mall area on request. In addition, many local tour operators and hotels in Side and Alanya arrange shuttle services to Novamall for shoppers. For those coming by taxi, multiple ranks stand right outside the mall – as one visitor noted, “Plenty of taxis outside”, making the mall easy to reach from anywhere in Manavgat or nearby towns.

Parking & Vehicle Facilities

The mall provides expansive parking designed to accommodate a thousand vehicles – 500 covered and 500 open-air spaces. This large capacity reflects the mall’s role as a regional draw (indeed, developers emphasize the comfort of visitors in their planning). Parking is free of charge. Electric vehicle charging stations are not currently advertised, but generous space ensures visitors rarely spend more than a few minutes finding a spot. In addition, the mall offers valet services for a nominal fee during peak days, and wide ramps/lifts are provided for disabled drivers. (Several parking spaces adjacent to the entrance are reserved for motorists with disabilities.) Overall, the parking facilities are modern and sufficient for the mall’s crowds on a busy summer weekend.

Map & Nearby Landmarks

Novamall sits in the Sorgun neighborhood, immediately adjacent to the Manavgat Otogarı (main bus terminal). In fact, a travel guide points out the mall’s “convenient location” right next to the Manavgat bus station. This makes it easy for locals and tourists using regional buses to visit. Nearby landmarks include the Side archaeological area (just a few kilometers north) and the town center of Manavgat (5 km east), famous for its waterfall and weekly market. If leaving the highway, drivers will recognize Novamall by its distinctive multi-level façade. A large sign on the D400 marks the turn-off, and a service road leads directly into the mall’s parking lot. The mall’s prominence means it is often listed on GPS as “NovaMall Shopping Center” – locals even colloquially call it “Nova Mall” (Note: the official branding is “Novamall” without a space).

History & Architecture

Origins & Development Timeline

The idea for Novamall (originally branded “Novada Manavgat”) emerged in the mid-2010s as Manavgat grew into a tourism hub. The Turkish developer Turkmall led the project, announcing in 2015 that an international-standard mall would open there the following spring. Impressively, construction was completed in roughly 10 months, and Novada Manavgat held its grand opening on 28 April 2016. This made it the first major enclosed shopping center in the Manavgat district. By opening day, it boasted 120 brands on 78,000 m² (including parking). Turkmall hailed the new center as a major boost for the local economy – a ₺150 million investment that would create 2,000 jobs and add “an asset value” to the region.

In its first years, Novamall (later rebranded simply “NovaMall” or “Novamall”) took on the identity of a community centerpiece. It quickly became a year-round gathering place: one official projected it would draw up to 12 million visitors per year (even though recent figures cite about 5 million actual annual visitors). Its development essentially established Manavgat as one of Antalya’s few retail destinations outside the city center. Prior to this, locals might travel 75 km to Antalya or 50 km to Alanya for a mall; now they have a contemporary complex at their doorstep. In tourism guides, Novamall even ranks among the “best malls in Antalya,” noting its appeal to holidaymakers staying in Side and Alanya.

Architectural Design & Highlights

Novamall’s architecture draws on both local heritage and modern shopping-center trends. Its most striking feature is a baroque-inspired façade and interior theme, influenced by the nearby Side archaeological island. Walking through the atrium, visitors see sculpted archways and columns reminiscent of ancient ruins, blending subtly with the mall’s contemporary glass and steel. The central space is open to the sky by way of large skylights (a “semi-open” roof design), which floods the interior with daylight and gives an almost plaza-like atmosphere. This partially indoor/outdoor layout – described by the developers as “yarı açık – yarı kapalı” – provides fresh air and a relaxed feel even in peak heat.

Inside, escalators and glass elevators connect the mall’s three levels. The ground floor features a wide boulevard-style promenade where major anchor tenants are located. Notable architectural highlights include the Cinemaximum cinema complex with its marquee, a terraced café plaza overlooking the highway, and an enclosed winter garden (complete with palms and seating) that serves as a foyer to the cinemas. The design carefully places natural light wells above communal areas, and greenery is dotted throughout to soften the retail environment. According to one developer executive, these design choices were meant to infuse “airiness” and a “life center” vibe into the mall. Overall, the result is a space that feels grand but not cavernous, with nods to Mediterranean style and the region’s antique past.

Sustainability Features

While Novamall’s primary aim is commercial, its design includes modest eco-friendly elements. The large skylights and open-air sections reduce the need for artificial lighting during the day, and the half-open layout takes advantage of natural ventilation. (In practice, during cooler months the atrium can be fully enclosed by retractable glass panels, enabling energy savings.) The building is equipped with energy-efficient climate control systems, though detailed ratings are not publicly released. The complex manages stormwater via planted courtyards that allow rain to percolate, and the rooftop structures are strong enough to support future solar installations if desired. Mall management also participates in local sustainability initiatives – for example, it has partnered with Manavgat authorities on recycling drives and educational campaigns. (Such community engagement is increasingly common among Antalya retailers.) In short, Novamall is not a certified green building, but its architecture does reflect a sensitivity to the Mediterranean climate and community standards for environmental responsibility.

Store Directory

Novamall’s multi-level atrium (above) is lined with glass-fronted stores. Its mix of 120 shops spans international chains and local brands across all major categories. Fashion and apparel occupy a prime position: international retailers like H&M share the mall with major Turkish chains (LC Waikiki, Koton, DeFacto, ADL, Pierre Cardin, Ipekyol, etc.), ensuring global trends are available alongside domestic styles. Men’s clothing and accessory stores are also plentiful, including brands such as Dagi and Avva that cater to young professionals. On the upper levels, a sportswear section offers Adidas and other athletic labels.

• Women’s Fashion: Novamall has multiple large-format stores for women’s clothing and accessories. Flagships include H&M (fast-fashion), Ipekyol (contemporary ready-to-wear), ADL and Pierre Cardin (European designer lines), and LC Waikiki / Koton (popular Turkish chains). Several boutiques and specialty shops add variety, from leather goods to resort wear.
• Men’s & Youth Apparel: Gents can find everything from casual jeans to business attire. Stores like Avva and Dagi sell young men’s fashions, while others like LC Waikiki span the family. There’s also a children’s and teens’ fashion corridor: shops such as Panço, Bebeto (branded clothing for kids), Ebebek (baby and children’s apparel), and Armağan offer a wide range of young-size clothing and footwear.
• Footwear & Accessories: Several shoe and accessories brands populate the mall. These include Deichmann (European shoe chain), Superstep, and local bag-specialists. Jewelry and watch shops (e.g. Atasay, Altınbaş) appear near the upper promenades, alongside stores selling Turkish handicrafts and souvenirs.
• Electronics & Gadgets: Tech enthusiasts will find a dedicated zone for consumer electronics. A Teknosa megastore offers phones, laptops and home electronics, while telecom stalls (Turkcell, Vodafone, O2) provide the latest mobile devices and services. A large Migros MMM hypermarket on the ground floor contains an electronics department as well, and D&R caters to multimedia and gaming needs.
• Home, Décor & Lifestyle: For home goods, Novamall includes shops like Karaca (kitchenware), English Home (textiles), Madame Coco and TAC (bedding and bath), as well as a branch of Mudo Concept for decor and furnishings. The Migros MMM hypermarket also carries groceries, household items, and a pharmacy, making the mall a one-stop spot for daily needs. (One visitor notes, “It has a Starbucks on the front with some outside seating” right outside the supermarket.)
• Health & Beauty: The mall hosts several cosmetics and personal care retailers. A large Gratis drugstore stocks makeup and toiletries, and local chains like Aksu Mert carry perfumes and skincare. In addition, there are optical centers and a health clinic for minor services.
• Specialty & Books: Book and gift lovers enjoy D&R Bookstore, which sells books, stationery, and Turkish-language magazines. Occasional pop-up kiosks and a florist add a local touch.

In short, Novamall’s store directory offers something for nearly every shopper. Shoppers have noted that “you’ll find anything you like” here. The anchors (H&M, LC Waikiki, and the Migros supermarket) ensure high foot traffic throughout the day, while smaller boutiques and international boutiques fill niche needs. The glassy galleries and wide corridors make browsing comfortable even on busy weekends. A keen shopper’s tip: the mall’s official website provides an up-to-date full store list (in Turkish and English) for planning purposes, but in practice the categories above cover the major offerings.

Dining & Entertainment

Novamall combines shopping with abundant dining and leisure options. Its food court and restaurants span cuisines, and a large entertainment complex keeps families busy for hours.

• Restaurants & Cuisine: The ground floor houses an international-style food court with fast-casual outlets. Signature spots include Burger King (burgers and fries) and a Turkish grill named Bay Döner serving kebabs. A pizza chain Terra Pizza offers quick hot meals, while Bebeto is the go-to place for ice-cream, chocolate and desserts. For snacks and coffee, visitors enjoy Café de Lecker (Turkish-style café) and the Corn House (popcorn, sweet snacks). Many cafés have indoor and outdoor seating. The mall’s upper terrace also features sit-down restaurants with broader menus. For example, one Turkish coffee house near the entrance serves traditional kahve with baklava, and a corner steakhouse offers salads and steaks with local flair. In summertime, outdoor patios are opened up, adding a lively al fresco vibe to dining. Overall, the variety is broad: in the words of one guide, you can sample “Turkish kebab, pizza, burgers, snacks, and desserts” all under one roof.
• Cafés & Bakeries: For coffee breaks and pastries, Novamall has several dedicated cafés. A Starbucks occupies a prime spot at the mall entrance – indeed, reviewers point out that “it has a Starbucks on the front”, complete with outdoor seating overlooking the parking lot. Inside, several smaller coffee shops serve espresso, tea, and juices; one specialty café (Café de Lecker) boasts a full bakery display of Turkish cakes and simit. Travelers appreciate these as casual rest stops: one visitor remarks that after hours of shopping “if you’re bored and want to have a coffee with your bestie, this place is your next destination”.
• Cinema & Events (Cinemaximum): The mall’s anchor entertainment feature is its Paribu Cineverse (Cinemaximum) cinema complex. Featuring multiple screens, it shows the latest blockbusters and family films. The schedule is constantly updated – for example, recent showtimes included titles like F1: The Movie and animated kids’ films in both dubbed and subtitled formats. A modern theatre lounge and concession stand provides snacks. The cinema is particularly popular in the evenings; as one insider tip notes, it’s wise to “check out the movie theatre and bowling alley for additional entertainment options”. (Novamall also opened a small on-site bowling alley on the second floor, complete with LED lanes and seating.) Evening showtimes generally run until around midnight, in line with the mall’s late closing hours, making Novamall a full-day outing from midday shopping through late-night movies.
• Play Areas & Family Attractions: A notable strength of Novamall is its extensive family entertainment zone. The complex contains the region’s largest indoor recreation area for children and adults – about 1,000 m² of fun. Here you will find Çocuk Kent (a multi-level indoor playground) and Fun Gooo (an arcade / inflatables zone) described as Antalya’s biggest child/adult amusement center. The mall also runs special play events (for example, board-game marathons and toy-making workshops) as part of its calendar. Parents report that while kids enjoy these attractions, there is a fee for use: currently about 150 TL per 15 minutes for the play area. (One traveler noted that for a modest fee, children can spend an hour or more in supervised play without leaving the mall.) In addition to the regular arcades, occasional carnival-style amusements pop up in the atrium – for instance, a bumper-car ride or virtual reality booths during peak holiday weeks. And, as mentioned above, the bowling alley sits adjacent to the play zone for older children and adults. In short, Novamall ensures that families can shop, dine, watch movies and entertain the kids without stepping outside. One guide even highlights that “there’s even a bowling alley and an amusement park for kids” onsite – a bonus that sets it apart from many conventional malls.
• Seasonal & Special Events: Beyond its year-round amenities, the mall hosts special events and festivals (see Events & Exhibitions below). This can range from holiday-themed promotions in the food court to live music in the evening. During peak tourist season, you might find weekend street performances or celebrity appearances at the café plaza. The mall’s dining level is sometimes decorated for national festivals (e.g. colorful lights and vendors during Ramazan). In summary, Novamall’s dining and entertainment offerings make it a lifestyle destination as much as a shopping center – visitors can easily spend an entire day there enjoying its eateries, cinema, and kids’ attractions.

Facilities & Services

Novamall provides comprehensive guest services to support shoppers of all needs.

• Customer Service & Information Desks: Upon entering, visitors find a central information desk staffed by multilingual attendants. They assist with directions, store information, and lost-and-found queries. A visible help-phone line is also installed near escalators for emergencies. Free mall maps (printed brochures) are available at customer service points. Restrooms (including family/parent-child restrooms) are situated on each level near the elevators. In addition, the mall maintains a first aid station on the ground floor with a trained nurse on duty during peak hours. (This facility also provides oxygen and defibrillator equipment.) Security guards patrol the mall continuously for safety and are posted at main entrances.
• Accessibility & Special Needs: Novamall is wheelchair-friendly. Ramps and elevators connect all floors, and the parking level has several disabled parking spaces just outside the main entrance. Wheelchair-access stalls are marked in washrooms. The mall staff offer free wheelchair assistance upon request. Service animals are permitted in common areas. For families, there are baby-changing stations and children’s high chairs available in public restrooms and select restaurants. Sight-impaired visitors will find braille directory maps at key points. Overall, the design strives to accommodate shoppers of all abilities.
• Digital Amenities (Wi-Fi, Apps): Free Wi-Fi is available throughout the mall’s interior, allowing guests to check schedules and shop online as they browse. An official Novamall mobile app (released in 2023) provides an interactive store directory, digital coupons, and a cinema booking interface. The mall’s social-media channels (Instagram, Facebook) are active daily, posting announcements of new promotions or events in English and Turkish. Charging stations for phones and laptops can be found in certain seating areas near cafés.
• Parking & Vehicle Services: As noted, the mall offers 1,000 parking spaces. There are separate lanes for short-term drop-off and longer-term parking. The parking area is monitored by CCTV for security. During summer evenings and holiday periods, the mall runs a courtesy valet service for parked cars. Fuel stations and EV charging points are located just across the street for convenience.
• Safety & Security Measures: Security at Novamall is rigorous. Closed-circuit cameras cover all major areas, and uniformed guards are stationed at entrances. A dedicated control room oversees alarms and public announcements. Children’s attractions (play areas, arcades) are enclosed and monitored by personnel. The Cinemaximum operates under cinema industry safety regulations, including metal detectors at entry. Fire extinguishers and emergency exits are clearly marked. The mall has evacuation protocols coordinated with local authorities. Notably, during the COVID-19 pandemic, Novamall implemented sanitizing stations and UV-light air purifiers; many of those measures (like hand sanitizer kiosks) remain in place as a health precaution. In everyday terms, the facility feels safe and well-maintained, a fact frequently noted by visitors.

Events & Exhibitions

Novamall maintains an active calendar of events that reflects both local culture and seasonal festivities. The mall’s large central atrium doubles as an exhibition space, and management regularly programs family-oriented shows, fairs and cultural celebrations.

• Annual Festivals & Cultural Shows: Throughout the year, Novamall hosts festivals aligned with national holidays and local culture. For instance, every May the mall runs 19 Mayıs (Youth and Sports Day) celebrations and 23 Nisan (Children’s Day) festivals for families. A signature event is the Ramazan Şenlikleri (Ramadan Festival): each weekend during Ramadan, the atrium comes alive with traditional entertainment – daytime workshops for kids (shadow puppet [Karagöz] and crafts) and evening shows featuring live Hacivat & Karagöz shadow plays, folk music and free Ottoman sherbet treats. The shopping experience is transformed into a fairground atmosphere with costumed performers and themed decorations. In winter, New Year’s and Christmas music events light up the mall, and an outdoor market may offer holiday snacks and decorations. Mall management has also organized concerts and autograph sessions: as a Novada (Turkmall) executive explained, Novamall will feature “mini concerts by famous singers” and other “colorful activities” to enliven the Mediterranean social scene. Indeed, visitors sometimes encounter live music or dance performances on the upper-level lounges, especially in summer.
• Art Exhibitions & Workshops: Novamall serves as an impromptu art gallery for local creators. Throughout 2024–2025, the mall’s exhibition area hosted rotating art shows and workshops. Notably, in May 2025 it featured a “Hükümlü Tutuklu Resim Sergisi” – a painting exhibition of works created by inmates of Manavgat’s S-type correctional facility. (This was done in collaboration with the public education center as a community outreach initiative.) Other art events have included children’s drawing contests, personal collections displayed by local artists, and occasional juried photo exhibitions. Educational workshops are common too – for example, weekend puzzle or board-game events where families are invited to play and learn together. The mall often partners with local NGOs and schools for these programs, hosting book-signing days or science demos on the ground floor.
• Holiday & Seasonal Programming: Special seasonal programming is a Novamall hallmark. In spring 2025, the mall arranged a furniture fair (Casside Home) for a month, converting part of the concourse into a mini-expo of new home designs. During the summer tourist peak, it ran nightly children’s game events called “Aksiyonlu Hafta Sonu” (Action-Packed Weekend), where kids could engage in laser tag and strategy games. In early 2025, winter break activities (“Sömestr Etkinlikleri”) included magnet block-building workshops and an enchanted “Toy Store” pop-up that delighted elementary-age children. Each holiday like Christmas, Easter, or National Liberation Day is marked with thematic decorations and giveaways. Even everyday shopping is spiced up: for example, there have been fashion shows (on-site mall fashions) and small film screenings in the atrium space. In short, the mall is as much an events venue as a retail center. As one tripadvisor reviewer noted, “all you need to know” before visiting is that the mall “organizes several amazing activities for both kids and adults” (from mini-survivor games to workshops).

Visitor Tips & FAQs

• Where is Novamall Manavgat AVM located? It sits on the Antalya–Alanya highway in Sorgun, Manavgat – about 75 km from Antalya city center. The precise address is Antalya Yolu 8096. Sk No:5, 07600 Manavgat/Antalya. You can see the mall pin on any city map of Manavgat or enter “NovaMall” into GPS. It is directly adjacent to the Manavgat bus station, making it easy for those traveling on regional buses.
• What are the opening hours of Novamall Manavgat AVM? As of summer 2024, Novamall is open daily from 10:00 AM to 11:00 PM. (This 10–23 schedule was instituted on 10 June 2024.) The cinema may start shows slightly later and end around midnight. Note that hours have changed in the past, so it is wise to check the mall’s official website or social media for the latest times before you go. During major holidays the hours may be extended or shortened in line with national regulations.
• How many brands/stores does Novamall have? The mall hosts 120 national and international brands. These span all categories (see the Store Directory section above). In practice, this means over 120 retail and service outlets (shops, restaurants, kiosks) in total. It is thus one of the largest shopping centers in the Antalya region.
• What entertainment options are available at Novamall? Novamall offers a full entertainment complex beyond shopping. There is a multiplex cinema (Paribu Cinemax) with several screens showing the latest films. For gamers and children, there is a 1,000 m² play zone with arcade machines, inflatables and climbing structures, as well as a bowling alley. As one guide notes, even “a bowling alley and an amusement park for kids” are part of the mall. Seasonal events (magic shows, game tournaments, live concerts) are also regularly held in the mall. If you’re seeking leisure activities, plan extra time – a visitor quipped that the most fun part of NovaMall was the upper-floor gaming area and mini food court.
• Are there parking facilities at Novamall Manavgat? Yes – the mall has free parking for up to 1,000 cars. About 500 of those spaces are covered. The lot is spacious and kept clean. Expect to drive around a bit on very busy days, but parking is generally easier here than at city-center malls. Valet parking is available for late-night cinema guests (for a small tip). Accessibility: designated disabled spaces are located near the elevator entrance.
• How can I get to Novamall Manavgat AVM from Antalya? By car, take the D400 eastbound for roughly 70–80 km to reach Novamall (about a 1–1.5 hour drive). There is clear signage on the highway for “Novamall”. By public transit, the MAN47 Antalya–Manavgat bus will drop you at Novamall; Moovit lists the first Antalya–Manavgat bus stopping at Novamall at 06:00 AM and the last at 12:29 AM. If you are already in Manavgat, city minibuses (dolmuş) circulate along the main road and can stop at the mall by request. Taxis are plentiful (reviewers note “Plenty of taxis outside”). Some local hotels also provide free or low-cost shuttle service to the mall.
• Which restaurants and cafés can I find at Novamall? The mall has a variety of food options. Among the notable eateries are Bay Döner (Turkish grilled kebabs), Bebeto (confectionery and ice cream), Burger King (fast-food burgers), Café de Lecker (coffee and snacks), Corn House (popcorn and quick bites), and Terra Pizza. Outside of the food court, a Starbucks is located at the mall entrance. Fast-casual dining seating is spread over multiple levels; one dining plaza on level 3 offers restaurant-style service. For full sit-down meals, Novamall also has several family restaurants serving Turkish cuisine and international dishes (check the mall directory onsite or online for names).
• Does Novamall Manavgat AVM host events and exhibitions? Yes. The mall’s management actively schedules events and cultural programs as described above. Notable recurring events include holiday festivals (e.g. Ramadan bazaars, national holiday shows) and themed children’s days. In 2025, for example, the mall showcased a Ramadan festival every weekend with Karagöz puppet theatre and traditional treats, and even hosted a prisoner art exhibition featuring paintings by inmates. The movie theatre often runs special promotions (e.g. holiday film marathons). The best way to keep up is to follow Novamall’s social media or the “Events” page on their website.
• Any other tips or best times to visit? Many locals advise visiting on weekdays to avoid the heavy crowds that gather on weekend afternoons. Mornings right after opening (around 10–11 AM) are relatively quiet. For a relaxed experience, come outside peak summer (July–August) if possible; late spring and early fall offer mild weather and fewer tourists. Another tip: carry cash (Turkish Lira) for small food vendors, though credit cards are widely accepted. Finally, be mindful that the upper-level fast-food court can get busy and slightly chaotic at meal times, so plan accordingly or try the lower-level restaurants if you prefer less hustle.

Reviews & Insider Insights

Novamall has earned generally positive reviews from visitors. On Google Maps it maintains roughly a 4.4 out of 5 rating (over 17,000 reviews), while TripAdvisor travelers give it about 4.0/5 on 300+ ratings. Visitors frequently praise the mall’s cleanliness and variety. As one guest enthused, “One of the nicest shopping malls in Side. Huge, modern, clean – you can’t ask for more. Pretty nice stores and lots of variety”. Another commented, “This place is massive. Spotlessly clean inside… it has a Starbucks on the front”. Many enjoy the local-global mix of stores: “Such a wonderful place with lots of stores…you can see both local and global shops there”.

Positive highlights include the wide selection of brands, the comfortable indoor environment, and the entertainment options. A reviewer summed it up: “Very good and clean mall. The variety of stores is really good… friendly and helpful staff… would get 5 stars if the air-conditioning is good, otherwise very enjoyable”. This reflects a common caveat: some patrons note that certain food areas can feel crowded or that airflow can be inconsistent. Others find the upper-floor fast-food food court a bit chaotic. On balance, though, visitors call it a “great place for shopaholics” – one exclaimed that “at Nova Mall you’ll find anything you like”. Travelers also appreciate the practical aspects: abundant parking, efficient taxis, and availability of services like a large Migros market (an employee noted how “interesting” it was to tour the mall’s big supermarket).

In short, Novamall’s insider feedback is largely positive. Its high ratings and user comments highlight two main themes: cleanliness and variety. Many rank it among the best malls they’ve visited in the region. Minor criticisms (slow food service at peak times, occasional spotty air-conditioning) have not significantly dented its reputation. For prospective visitors, the consensus is clear – plan for a busy environment on weekends, but otherwise the mall is very well-regarded for shopping and family fun. As one traveler put it, “you can’t ask for more” in terms of size and selection.

Comparison with Other Antalya Malls

NovaMall’s unique location and scale set it apart from other Antalya-area malls. Unlike TerraCity (in Konyaaltı, Antalya) or MarkAntalya (in the city center), which primarily serve Antalya’s urban population, Novamall is positioned for the Manavgat–Alanya corridor. It draws from a different catchment: not only locals, but also the millions of vacationers staying east of Antalya. The mall’s managers emphasize its regional reach – about 650,000 people in Manavgat, Serik and Alanya live within easy drive of Novamall, making it the first and only “shopping and lifestyle center” for that 650k-region. This contrasts with TerraCity’s focus on city dwellers and tourists in downtown Antalya. The highway access and bus station adjacency give Novamall a unique draw: it even advertises being at the “midway point between Antalya and Alanya”, literally on the route of many holidaymakers.

In terms of amenities, NovaMall offers a larger children’s entertainment complex than most Antalya malls. While TerraCity and others have cinemas and food courts, Novamall’s 1,000 m² play area (with arcade games and a bowling alley) is noticeably grander. Its emphasis on local culture events (like Ramazan fairs) is also more pronounced than city malls. (That said, shopping-wise, TerraCity may have a few more luxury brand outlets, since it’s closer to Antalya’s wealthier neighborhoods.) In the context of nearby side-district malls, NovaMall’s nearest competitor is actually a smaller center in Akdeniz city, but none match its sheer scale.

Unique Selling Points: Novamall’s selling points are therefore its destination character. It is not just another local mall but a regional meeting point: travelers note its two-hour distance from Antalya city as a benefit (catching it on a road trip), and locals appreciate that it saves them a long drive. Its combination of store variety, entertainment (cinema, arcades, bowling) and cultural events is unmatched elsewhere in the Antalya province outside the city. Mall marketing even highlights that it brings an “Akdeniz sosyal yaşam” (Mediterranean social life) to Manavgat. Put simply, NovaMall is to Manavgat what TerraCity is to Antalya – a modern, comprehensive complex – but with the added twist of resort-town flair and highway convenience.

Sustainability & Community Engagement

Novamall has taken modest steps toward social and environmental responsibility. Although detailed green certifications are not public, the mall’s half-open-air design and use of natural light show an effort toward energy savings. Rainwater is partially harvested in planted areas, and the mall participates in city recycling programs. On the community side, the mall has become integrated into Manavgat’s social life. It has partnered with local organizations for events (for example, the 2025 inmate art exhibition involved the Manavgat Public Education Center). Management highlights the mall’s role as an employer – beyond the 2,000 direct jobs created, it indirectly supports thousands more (hospitality and retail in the area). The center also engages in charitable activities, such as holiday toy drives and school-supply fundraisers. In Ramadan 2025, part of the festival proceeds were donated to a local foundation. Additionally, the mall actively promotes local artisans by giving them kiosk space during special markets, blending commerce with culture. Through these initiatives, Novamall positions itself as not just a shopping venue but a civic hub – a place where business and community interests meet.

Conclusion & Next Steps

Novamall Manavgat AVM has firmly established itself as the definitive shopping and leisure destination in Manavgat and the greater Alanya–Antalya region. Its key takeaways include: a massive and diverse retail lineup (over 120 stores), ample and modern facilities (parking for 1,000 cars, full-accessibility, late hours), and a robust entertainment offering (cinema, arcade, family events). The mall’s architecture cleverly integrates local heritage with open design, and its event calendar keeps visits interesting year-round. Planning your visit: allow a full day or evening. Arrive before noon on a weekday if you prefer fewer crowds. Check the mall’s website or app for daily hours and current promotions. Don’t forget to browse the on-site store directory (or download it from novamall.com.tr) to map out your favorite brands. When at the mall, pick up a brochure at the info desk – it includes a map of shops and eateries. For movie-goers, review the Paribu Cinemax schedule online or via the mall’s app before you go.

Contact & Resources: For the latest information, visit the Novamall official website (novamall.com.tr) or follow their Instagram/X (@novamallmanavgat). You can also call the information line at +90 (242) 742 15 18 or email info@novamall.com.tr. TripAdvisor and Google Maps have up-to-date visitor reviews and photos if you want more impressions. Finally, if you’re driving, use your car’s navigation or Google Maps (“NovaMall AVM”) for real-time directions – the map coordinate is 36.7862°N, 31.4978°E (Manavgat Sorgun).

In sum, Novamall is more than just a collection of stores: it is a community centerpiece blending shopping, culture and convenience. As one local reviewer put it: “Novada Manavgat will be the city’s new meeting and social point”, a description that holds true today. Whether you are a family seeking a full-day excursion or a tourist looking to escape the summer heat, Novamall offers a one-stop solution. Use this guide to make the most of your visit – and enjoy the unique experience that Novamall Manavgat AVM provides.