The Land of Legends Shopping Avenue is an outdoor mall and entertainment promenade inside the Land of Legends resort in Antalya’s Serik district. It opened in 2016 as part of a US$1 billion theme-park complex by Rixos World (with Emaar and Dragone). In Turkish it’s known simply as The Land of Legends Alışveriş Caddesi. This open-air AVM (alışveriş merkezi – shopping center) spans roughly 196,000 m² of retail space along landscaped canals and plazas. Shoppers find over 170 stores (luxury labels like Paul&Shark, Boss, Vakko and Armani alongside mid-range Turkish brands such as LC Waikiki, Koton and Mavi) plus cafés, restaurants and service outlets. The boulevard-style mall has Roman/Greek-themed architecture and even a canal for boat parades, creating a bright, mixed-use promenade rather than a traditional enclosed mall. Entrance to Shopping Avenue is free (unlike the paid theme park) and it’s often busy in the evenings and holiday periods when families linger to dine or stroll under decorative lighting.
Retailers range from clothing and accessories (Beymen, Adidas, Tommy Hilfiger, Paul&Shark, U.S. Polo, Vakko, Vilebrequin, Skechers) to electronics, children’s goods and a small market (Rafine Market) and pharmacy (Eczane). There is no multiplex cinema inside the mall – the nearest cinemas are in Antalya city – but there is a Nickelodeon Shop and a 5D/4D cinema in the adjoining theme-park section (Nickelodeon Land) for family entertainment. Food and drink options include fast-food chains (Burger King, Subway, Popeyes, Arby’s, Domino’s, Starbucks, Cold Stone), local eateries (Bursa Kebap Evi, Asil Restaurant, Piazzetta Italiana, Mahjong Chinese, Mado dessert café) and dessert outlets (Magnum ice cream, Magnolia Bakery, Baskin-Robbins ice cream, The Hot Stop). In sum, Land of Legends Shopping Avenue feels like a tourist-oriented retail street built for leisure travel, with a mid-range to upscale brand mix, scenic canals and ample dining venues – ideal for families and visitors staying in nearby resorts.
The mall’s location is in the Kadriye/Serik area of Antalya Province, part of Türkiye’s Mediterranean Region. The address is Atatürk Caddesi No:104, Merkez Mahallesi, 07500 Serik/Antalya. It sits in the Belek-Kadriye resort zone, about 27 km (30–35 minutes by car) east of Antalya Airport and roughly 30 km east of Antalya city center. The immediate neighborhood is resort-heavy: you’ll see the Kingdom Hotel (the on-site Land of Legends hotel), Rixos Park Belek and Rixos Premium Belek resorts just adjacent, with Belek’s golf courses and Titanic Belek Hotel a few minutes’ drive away. The nearest landmarks are the Land of Legends Theme Park entrances and the Kingdom Hotel tower. There is no rail service; the closest metro or tram lines are in Antalya proper. Public transport options include regional buses and minibuses: Serik’s Otogar (bus terminal) is about 10–15 km away, and local minibuses (dolmuş) connect Antalya and Serik/Kadriye several times daily. Antalya’s BA22 city bus runs from Serik center/Boğazkent toward Kadriye (stop “Belek Turizm Cd-4” is a short walk from the mall). Many visitors rely on hotel shuttles or taxis for convenience. On-site parking is plentiful and free (including coach parking); there’s a large lot at the theme-park entrance with options for valet valet parking for Rixos guests. In summer weekends, parking can fill early, so arriving mid-morning or taking a shuttle helps. A taxi stand and bus drop-off area lie near the main entrance, while park-and-walk is easy from the lot. (Note that Antalya traffic on the D400 highway can be heavy during rush hours or holiday weekends, especially near Belek.)
Inside, Shopping Avenue blends indoor-style boutiques with outdoor plazas and walkways. The atmosphere is bright and family-friendly, not luxe like Istanbul’s Istinye Park but well kept and scenic – palm trees, fountains and themed facades create a holiday vibe. The architecture is two- to three-story height in places, with skylights and some open-air sections. Stores often have visible frontage rather than deep corridors, so it feels like strolling down a pedestrian street. Escalators and elevators provide access to any upper-level shops, and there are some small atria and terraces where people can pause. Seating is available in café patios and along the canal edges, though not as many benches as in mall food courts. Ceiling heights vary; most shops have standard retail heights but an indoor arcade section has higher glass ceilings for light. Sound levels are moderate – you’ll hear children’s chatter and music on weekends, but the canal water and open sky keep it from feeling enclosed. Lighting is natural by day, with decorative lanterns and strings of lights at night. During Ramadan evenings and holidays the area is busier, with special events or boat parades adding to the energy.
Amenities and services are typical of a modern Turkish mall, if somewhat distributed. There are ATMs and some currency exchange counters. A first aid/security office and customer services desk are located near the main entrance. The site is wheelchair accessible – ramps and elevators connect levels and wide walkways allow easy stroller and wheelchair movement – reflecting the resort’s accessible design. It has parent-friendly facilities: “bebek bakım odası” (baby-care rooms) and nursing rooms are available inside the theme park (ask staff for the nearest one), and family restrooms with changing tables are scattered through the complex. A small mosque (mescit) is typically found near major public areas in Antalya, possibly in the hotels or theme-park section, although signage is limited. Wi-Fi coverage extends through the retail area via the park’s network. There is an information kiosk near the main plaza. Strollers and wheelchairs are usually rentable at the theme-park entrance, and porters (bag carriers) can be requested (free tip-based service) for heavy shopping.
Shoppers will find everything from global fashion chains to local brands. Anchor tenants include Boyner department store (Turkey’s large home & fashion retailer) and Marks & Spencer (a UK department store). International labels present include adidas, Calvin Klein Jeans, Gap, Levi’s, Lacoste, Tommy Hilfiger, U.S. Polo Assn., Under Armour, Nike’s partner Quadran, plus Turkish homegrown chains like LC Waikiki (including kids & home lines), Koton, Colin’s, Mavi, Desa, Vakko, İntersport, Hotiç (shoes), Yargıcı (women’s fashion) and Kaktüs Çicek (gifts). There’s also a Sephora cosmetics shop (“Sephora Plaj” – a travel retail version), several optic stores (Max Optik, Emo Optik, etc.), and service shops like Turkcell mobile, Kemer Change (currency exchange) and a passport-photo kiosk. A local market (Rafine Market) provides groceries and snacks, and an on-site pharmacy (“Eczane”) handles basic medicines. Outside the main row of stores is a cinema (Nickelodeon Cinema 5D in the theme park) and occasional “street game” stalls. For dining, the mall features a “Fine Dine” area highlighted by Italian and seafood restaurants (Nemo Restaurant & Lounge, Piazzetta Italiana) as well as casual cafés. Walk-up stalls and ice-cream shops (Cold Stone Creamery, Magnum ice cream kiosk) are open late. Unlike some city malls, there is no single central food court; instead, restaurants and cafés line the canal and plazas, making for a more relaxed outdoor dining scene.
Families with children generally enjoy this mall. It is easily pram-friendly with wide ramps and flat pathways. While there’s no themed indoor playground, the canal boat ride and Nickelodeon 5D experience nearby keep kids entertained. Many stores cater to children (Studio Kids, Super Kids, Paşabahçe glassware with child designs, plus toy shops and the Nickelodeon gift shop). During holidays or weekends the mall buzzes with families – in school vacations the main thoroughfare and restaurants can be crowded by late afternoon. Still, the shaded walkways and cooling canal make it comfortable for kids even in summer heat. The mall’s anchor Boyner includes a large baby-care room and play corners. Overall, it’s more family-oriented than the luxury malls of Istanbul; visitors often pair a shopping trip here with a day at the theme park or hotel pools. The atmosphere is lively (often with child-friendly music and costumed characters appearing in parades) and dining menus include kid-friendly options (pizza, burgers, ice cream). Parents should note that the long distance between some shops can require a bit of walking, and that the food venues (especially chains) can be pricey compared to street-side cafes; it’s worth setting a budget or trying the in-mall promotions (“kampanyalar”) when available.
Parking at Land of Legends is ample and free of charge. The main parking lot (otopark) in front of the Kingdom Hotel and Dolphin Land entrance holds hundreds of cars and tour buses. Valet (vale) service is offered for hotel guests at Rixos properties. Parking areas are clearly marked and patrolled by security, and are generally flat but not covered. On busy days the lot can get full by mid-afternoon, especially on summer weekends or during big sales events; arriving earlier in the day or using a hotel shuttle can avoid the scramble. The walk from parking to Shopping Avenue takes just a few minutes via a walkway past the theme-park turnstiles (theme park entrance not required for mall access). For those driving, Car GPS or Google Maps use “The Land of Legends” as destination; note that highway D400 exits to Belek/Kadriye and signs also point to “Rixos Park, Kingdom Hotel”. Taxi drop-off is at the main gate, where ramps and escalators lead directly into the canal plaza. While Antalya’s overall gridlock can affect the drive time, once onsite the parking situation is easier than in city-center malls – no meter or fee is charged at present.
A typical visit to The Land of Legends Shopping Avenue lasts 2–4 hours, depending on your interests. Casual shoppers might spend a couple of hours browsing a few stores and grabbing a bite; family visitors often make it part of an afternoon or evening out, especially since the mall stays open until midnight (10 am–12 am). To explore most of the brands and try a mid-range restaurant, plan 3 hours or more. Weekday mornings are quieter, but note that many shops open at 10 am and some restaurants not until 11 or 12. Evening is vibrant (especially 7–10 pm), but queues can form at popular eateries and parking piles up later. There’s little to see in shopping terms beyond the stores and dining, so it’s advisable to combine this trip with visiting the theme park or a nearby beach. Some visitors just use the mall as a waystation – dropping in between hotel and airport, since a few souvenir shops and kiosks sell Antalya-themed gifts (with tax-free shopping available for foreigners).
In summary, The Land of Legends Shopping Avenue is a large, open-air mall in Antalya’s Belek/Kadriye region, best suited to resort travelers and families. It offers a wide brand mix (from value to premium), a festive setting, and extensive dining, but it is not a high-end fashion destination like Istanbul’s Zorlu Center or Emaar Square. Compared to Antalya city malls (Forum Antalya, Mall of Antalya) it feels more like a tourist village street than a conventional mall. It is usually open year-round (daily 10 – 24h) with special events in summer and during holidays. The venue is highly stroller/wheelchair friendly and has baby rooms in the theme park; however, still expect lots of walking. Best times to visit are mid-morning on weekdays or early evenings outside peak holidays if you prefer to avoid crowds. In peak summer and weekends it draws heavy family traffic (especially Turkish locals on day trips and resort guests), so patience and planning help. Nearby hotels (Kingdom Hotel, Rixos Park, Rixos Premium) offer shuttles and ticket packages that include shopping credits or skip-the-line perks, so travelers staying there may benefit. For tourists on a day trip, this mall can be a weather-protected break (cool in summer shade, sheltered from winter rain) with a blend of shopping and lounging. Overall, it fits a mixed-use leisure profile: more an entertainment complex than a pure retail hub.
Accessible restrooms (with baby-change), prayer rooms and ATMs are available. Use the informational signs (bilgi panosu) at the main plaza for shop locations. There is typically no single large food court; restaurants seat at tables indoors or on shaded patios. Many visitors combine mall time with the Land of Legends theme park next door – note the different opening hours (park closes by 9 pm, shops at midnight). The mall is closed on no national holidays but some shops might have reduced hours on religious holidays, and a few stores in 2026 underwent renovation phases (check store lists on the mall’s website). Beware of heavy rains: the mall is mostly open-air, so intermittent closure of walkways can happen on stormy days. If you just need essentials, Boyner and the market can function as a mini-hypermarket. If you’re looking for luxury designer labels or a cinema experience, Antalya city’s indoor malls (TerraCity, Mall of Antalya) might be better. But for a one-stop family outing combining shopping, casual dining and an evening boat show, The Land of Legends Shopping Avenue holds its own in the Antalya region.
Other Antalya-area malls include Mall of Antalya (Kepez), MarkAntalya (Muratpaşa), Terracity and TerraCity (region), and outlet parks like Optimum Outlet (Kepez). Land of Legends differs by being in a resort zone – more akin to Aqua Florya Mall (Istanbul) or Akasya as lifestyle centers. It’s not far from the golf courses of Belek and Aspendos ruins (20 km), so visitors often visit it en route between Antalya airport and beach resorts. The shopping avenue also complements the nearby “The Land of Legends Kingdom Hotel” (Kadriye, Atatürk Cad. No:104 D1). For Antalya shopping enthusiasts, a day could include this mall, then continue to Lara area malls or Antalya’s old bazaar depending on interests.
